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Marketing Project Topics with available Materials

(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by 'Marketing Communications on consumer... Continue Reading
  • Type:Project
  • ID:MKT0639
  • Pages:101
  • Chapters:5
(A STUDY OF JUMIA ONLINE STORES IN LAGOS) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade... Continue Reading
  • Type:Project
  • ID:MKT0638
  • Pages:87
  • Chapters:5
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on... Continue Reading
  • Type:Project
  • ID:MKT0637
  • Pages:65
  • Chapters:5
(A STUDY OF CADBURY NIGERIA  PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration... Continue Reading
  • Type:Project
  • ID:MKT0636
  • Pages:71
  • Chapters:5
(CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC) CHAPTER ONE INTRODUCTION 1.0     BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it... Continue Reading
  • Type:Project
  • ID:MKT0635
  • Pages:64
  • Chapters:5
(A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS) ABSTR AC T Trainin g a nd Development a s a to ol fo r enhan c in g emplo ye e s ' perf o r m a nc e , wa s u n d e rtak e n to f i nd out if the Training and Development h... Continue Reading
  • Type:Project
  • ID:MKT0634
  • Pages:47
  • Chapters:5
(A CASE STUDY OF NIGERIAN ECONOMY) ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the study of 'whether or not',... Continue Reading
  • Type:Project
  • ID:MKT0633
  • Pages:43
  • Chapters:5
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The research work focused on 'the contribution of marketing research for new product development'. Discussing fully marketing research and new product development, its... Continue Reading
  • Type:Project
  • ID:MKT0632
  • Pages:74
  • Chapters:5
ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market's need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy... Continue Reading
  • Type:Project
  • ID:MKT0631
  • Pages:65
  • Chapters:5
Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors' product are assessed and constant adjustment is made in order to achieve competitive... Continue Reading
  • Type:Project
  • ID:MKT0630
  • Pages:65
  • Chapters:5
:                                 A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional.... Continue Reading
  • Type:Project
  • ID:MKT0629
  • Pages:75
  • Chapters:5
IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE ABSTRACT The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers... Continue Reading
  • Type:Project
  • ID:MKT0628
  • Pages:26
  • Chapters:5
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to... Continue Reading
  • Type:Project
  • ID:MKT0627
  • Pages:88
  • Chapters:5
ABSTRACT             The study was on the impact of marketing in the development of tourism in Enugu state.             The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the... Continue Reading
  • Type:Project
  • ID:MKT0626
  • Pages:96
  • Chapters:5
ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.             The consumer attitude... Continue Reading
  • Type:Project
  • ID:MKT0625
  • Pages:79
  • Chapters:5
(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT             The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.... Continue Reading
  • Type:Project
  • ID:MKT0624
  • Pages:87
  • Chapters:5
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire... Continue Reading
  • Type:Project
  • ID:MKT0623
  • Pages:86
  • Chapters:5
(A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT             The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust... Continue Reading
  • Type:Project
  • ID:MKT0622
  • Pages:103
  • Chapters:5
(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.         The study seeks to find out how product positioning helps the firms in achieving greater part of... Continue Reading
  • Type:Project
  • ID:MKT0621
  • Pages:72
  • Chapters:5
(A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public... Continue Reading
  • Type:Project
  • ID:MKT0620
  • Pages:84
  • Chapters:5
(A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the... Continue Reading
  • Type:Project
  • ID:MKT0619
  • Pages:86
  • Chapters:5
(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT             This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the... Continue Reading
  • Type:Project
  • ID:MKT0618
  • Pages:94
  • Chapters:5
ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis.  A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the... Continue Reading
  • Type:Project
  • ID:MKT0617
  • Pages:109
  • Chapters:5
(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE) ABSTRACT             The purpose of this project is to examine the impacts of self service on the performance of supermarkets.             The study is divided into five chapters. In chapter one the... Continue Reading
  • Type:Project
  • ID:MKT0616
  • Pages:86
  • Chapters:5
(A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
  • Type:Project
  • ID:MKT0615
  • Pages:116
  • Chapters:5
PROPOSAL         This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers.         The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws... Continue Reading
  • Type:Project
  • ID:MKT0614
  • Pages:106
  • Chapters:5
(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing.             Therefore, the... Continue Reading
  • Type:Project
  • ID:MKT0613
  • Pages:77
  • Chapters:5
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition... Continue Reading
  • Type:Project
  • ID:MKT0612
  • Pages:111
  • Chapters:5
ABSTRCAT             This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods.             In the 1960s, non oil products such as palm produce crera, cotton,... Continue Reading
  • Type:Project
  • ID:MKT0611
  • Pages:78
  • Chapters:5
(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT             Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature,... Continue Reading
  • Type:Project
  • ID:MKT0610
  • Pages:118
  • Chapters:5
TABLE OF CONTENTS TITLE PAGE TABLE OF CONTENTS LIST OF TABLES ABSTRACT CHAPTER ONE:  INTRODUCTION 1.1        BACKGROUND OF THE STUDY 1.2        STATEMENT OF PROBLEM 1.3        OBJECTIVES OF THE STUDY 1.4        THE SIGNIFICANCE OF THE STUDY... Continue Reading
  • Type:Project
  • ID:MKT0609
  • Pages:108
  • Chapters:5
TABLE OF CONTENTS Title Page                                                           Abstract                             Table of Contents                       CHAPTER ONE: ... Continue Reading
  • Type:Project
  • ID:MKT0608
  • Pages:70
  • Chapters:5
THE IMPACT OF MARKETING MIX   IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1.   To identify the impact of marketing mix in the organization. 2.   To identify the different approaches... Continue Reading
  • Type:Project
  • ID:MKT0607
  • Pages:56
  • Chapters:5
(A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT         This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of... Continue Reading
  • Type:Project
  • ID:MKT0606
  • Pages:78
  • Chapters:5
(A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry.  And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study... Continue Reading
  • Type:Project
  • ID:MKT0605
  • Pages:89
  • Chapters:5
   (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading
  • Type:Project
  • ID:MKT0604
  • Pages:144
  • Chapters:5
ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State).  The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the... Continue Reading
  • Type:Project
  • ID:MKT0603
  • Pages:96
  • Chapters:5
ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria  Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading
  • Type:Project
  • ID:MKT0602
  • Pages:112
  • Chapters:5
(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT           The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study.   The study was motivated by the necessity... Continue Reading
  • Type:Project
  • ID:MKT0601
  • Pages:121
  • Chapters:5
(A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
  • Type:Project
  • ID:MKT0600
  • Pages:51
  • Chapters:5
(A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if... Continue Reading
  • Type:Project
  • ID:MKT0599
  • Pages:89
  • Chapters:5
  (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE             The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.            ... Continue Reading
  • Type:Project
  • ID:MKT0598
  • Pages:78
  • Chapters:5
(A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading
  • Type:Project
  • ID:MKT0597
  • Pages:75
  • Chapters:5
. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
  • Type:Project
  • ID:MKT0596
  • Pages:51
  • Chapters:5
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been  characterized;  with importation of every  thing ranging from machinery to private consumption commodities, the above idea of consuming imported  goods has led the writer too  question  the  effectiveness of the marketing... Continue Reading
  • Type:Project
  • ID:MKT0595
  • Pages:72
  • Chapters:5
TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research... Continue Reading
  • Type:Project
  • ID:MKT0594
  • Pages:71
  • Chapters:5
(A CASE STUDY OF OMO DETERGENT). ABSTRACT           This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. ... Continue Reading
  • Type:Project
  • ID:MKT0593
  • Pages:78
  • Chapters:5
CHAPTER ONE 1.0       INTRODUCTION 1.1       GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous... Continue Reading
  • Type:Project
  • ID:MKT0592
  • Pages:54
  • Chapters:4
(A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving... Continue Reading
  • Type:Project
  • ID:MKT0591
  • Pages:55
  • Chapters:4
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading
  • Type:Project
  • ID:MKT0590
  • Pages:97
  • Chapters:5
(A CASE STUDY OF NIGERIAN BOTTLING  COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include:... Continue Reading
  • Type:Project
  • ID:MKT0589
  • Pages:71
  • Chapters:4
. (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA - FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic... Continue Reading
  • Type:Project
  • ID:MKT0588
  • Pages:52
  • Chapters:5
(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim... Continue Reading
  • Type:Project
  • ID:MKT0587
  • Pages:47
  • Chapters:4
MARKETING OF CHURCH SERVICES  (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract           Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?           The researcher observed that the marketing of... Continue Reading
  • Type:Project
  • ID:MKT0586
  • Pages:69
  • Chapters:5
CHAPTER ONE  1.1 INTRODUCTION  In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the... Continue Reading
  • Type:Project
  • ID:MKT0585
  • Pages:83
  • Chapters:5
TABLE OF CONTENT CHAPTER ONE Introduction 1.1              Statement of problem 1.2              Objective of study 1.3              Research question 1.4              Signifificance of the study... Continue Reading
  • Type:Project
  • ID:MKT0584
  • Pages:60
  • Chapters:5
ABSTRACT             In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on... Continue Reading
  • Type:Project
  • ID:MKT0583
  • Pages:75
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But... Continue Reading
  • Type:Project
  • ID:MKT0582
  • Pages:62
  • Chapters:5
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract           This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any... Continue Reading
  • Type:Project
  • ID:MKT0581
  • Pages:112
  • Chapters:5
(A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading
  • Type:Project
  • ID:MKT0580
  • Pages:81
  • Chapters:5
(A CASE STUDY OF ROYAL ARK HOTEL LIMITED ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible... Continue Reading
  • Type:Project
  • ID:MKT0579
  • Pages:93
  • Chapters:5
ADVERTISING : AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix... Continue Reading
  • Type:Project
  • ID:MKT0578
  • Pages:75
  • Chapters:6
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social... Continue Reading
The impact of personal selling on sale volume of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that... Continue Reading
  • Type:Project
  • ID:MKT0576
  • Pages:57
  • Chapters:5
IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state... Continue Reading
  • Type:Project
  • ID:MKT0575
  • Pages:60
  • Chapters:5
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction... Continue Reading
  • Type:Project
  • ID:MKT0574
  • Pages:50
  • Chapters:5
The role of advertising on the marketing of suitcase in enugu metropolis   (a case study of Jumatex suitcase enugu)   ABSTRACT             This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase           Some objectives at this studies are:-... Continue Reading
  • Type:Project
  • ID:MKT0573
  • Pages:67
  • Chapters:5
(A CASE STUDY OF EMENIT NIGERIA PLC.)     ABSTRACT         A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to... Continue Reading
  • Type:Project
  • ID:MKT0572
  • Pages:58
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.... Continue Reading
  • Type:Project
  • ID:MKT0571
  • Pages:96
  • Chapters:5
IN ENUGU METROPOLIS CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand... Continue Reading
  • Type:Project
  • ID:MKT0570
  • Pages:56
  • Chapters:5
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)                                           ABSTRACT           This research project is a very crucial study for the entire public that makes use of... Continue Reading
  • Type:Project
  • ID:MKT0569
  • Pages:87
  • Chapters:5
(A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA) TABLE OF CONTENT Title page    -        -        -        -        -        -        -        -        -        i... Continue Reading
  • Type:Project
  • ID:MKT0568
  • Pages:86
  • Chapters:5
(A Case Study of MTN Nigeria Plc)   ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the... Continue Reading
  • Type:Project
  • ID:MKT0567
  • Pages:68
  • Chapters:5
R     ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional... Continue Reading
  • Type:Project
  • ID:MKT0566
  • Pages:50
  • Chapters:5
  (A CASE STUDY OF MTN NIGERIA KADUNA)     ABSTRACT Marketing strategies have been the effective tool available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ).... Continue Reading
  • Type:Project
  • ID:MKT0565
  • Pages:89
  • Chapters:6
(A case study of MTN, Ahmadu Bello Way Kaduna) ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the... Continue Reading
  • Type:Project
  • ID:MKT0564
  • Pages:67
  • Chapters:5
OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research... Continue Reading
  • Type:Project
  • ID:MKT0563
  • Pages:61
  • Chapters:5
EFFECT OF ADVERTISEMENT ON CONSUMER BRAND  PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential... Continue Reading
  • Type:Project
  • ID:MKT0562
  • Pages:80
  • Chapters:5
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING  BEHAVIOR CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social... Continue Reading
  • Type:Project
  • ID:MKT0561
  • Pages:79
  • Chapters:5
PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited... Continue Reading
  • Type:Project
  • ID:MKT0560
  • Pages:105
  • Chapters:5
(A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY           Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with... Continue Reading
  • Type:Project
  • ID:MKT0559
  • Pages:55
  • Chapters:5
(A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods... Continue Reading
  • Type:Project
  • ID:MKT0558
  • Pages:61
  • Chapters:5
(A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the... Continue Reading
  • Type:Project
  • ID:MKT0557
  • Pages:61
  • Chapters:5
(A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE) ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the... Continue Reading
  • Type:Project
  • ID:MKT0556
  • Pages:57
  • Chapters:5
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE ) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0555
  • Pages:87
  • Chapters:5
AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING   ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the... Continue Reading
  • Type:Project
  • ID:MKT0554
  • Pages:32
  • Chapters:3
(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE) TABLE OF CONTENTS Title page -      -       -       -       -       -       -       -       -i Certification -   -       -      ... Continue Reading
  • Type:Project
  • ID:MKT0553
  • Pages:77
  • Chapters:5
CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO) CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997)... Continue Reading
  • Type:Project
  • ID:MKT0552
  • Pages:86
  • Chapters:5
PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE ) CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept... Continue Reading
  • Type:Project
  • ID:MKT0551
  • Pages:103
  • Chapters:5
.  (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT         This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro... Continue Reading
  • Type:Project
  • ID:MKT0550
  • Pages:89
  • Chapters:5
THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY  NIG. PLC, 9TH MILE CORNER  ENUGU ) CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was... Continue Reading
  • Type:Project
  • ID:MKT0549
  • Pages:87
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable... Continue Reading
  • Type:Project
  • ID:MKT0548
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence... Continue Reading
  • Type:Project
  • ID:MKT0547
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called... Continue Reading
  • Type:Project
  • ID:MKT0546
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.0      INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding... Continue Reading
  • Type:Project
  • ID:MKT0545
  • Pages:56
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1  Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources (Alderson, 1962).... Continue Reading
  • Type:Project
  • ID:MKT0544
  • Pages:67
  • Chapters:5
(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)  CHAPTER ONE         INTRODUCTION       BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics. It consists... Continue Reading
  • Type:Project
  • ID:MKT0543
  • Pages:64
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the... Continue Reading
  • Type:Project
  • ID:MKT0542
  • Pages:63
  • Chapters:5
. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional... Continue Reading
  • Type:Project
  • ID:MKT0541
  • Pages:100
  • Chapters:5
(A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and... Continue Reading
  • Type:Project
  • ID:MKT0540
  • Pages:56
  • Chapters:5
CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.... Continue Reading
  • Type:Project
  • ID:MKT0539
  • Pages:41
  • Chapters:5
CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of... Continue Reading
  • Type:Project
  • ID:MKT0538
  • Pages:64
  • Chapters:5
CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which... Continue Reading
  • Type:Project
  • ID:MKT0537
  • Pages:115
  • Chapters:5
(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0       INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate... Continue Reading
  • Type:Project
  • ID:MKT0536
  • Pages:90
  • Chapters:5
CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The... Continue Reading
  • Type:Project
  • ID:MKT0535
  • Pages:56
  • Chapters:5
(A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive... Continue Reading
  • Type:Project
  • ID:MKT0534
  • Pages:56
  • Chapters:5
(A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives.... Continue Reading
  • Type:Project
  • ID:MKT0533
  • Pages:25
  • Chapters:5
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding,... Continue Reading
  • Type:Project
  • ID:MKT0532
  • Pages:70
  • Chapters:5
(A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal... Continue Reading
  • Type:Project
  • ID:MKT0531
  • Pages:52
  • Chapters:5
  CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the... Continue Reading
  • Type:Project
  • ID:MKT0530
  • Pages:54
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of... Continue Reading
  • Type:Project
  • ID:MKT0529
  • Pages:80
  • Chapters:5
(A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0   INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with... Continue Reading
  • Type:Project
  • ID:MKT0528
  • Pages:77
  • Chapters:5
 (A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is... Continue Reading
  • Type:Project
  • ID:MKT0527
  • Pages:79
  • Chapters:5
(A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The... Continue Reading
  • Type:Project
  • ID:MKT0526
  • Pages:88
  • Chapters:5
(A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments... Continue Reading
  • Type:Project
  • ID:MKT0525
  • Pages:97
  • Chapters:5
(A CASE STUDY OF ACCESS BANK PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Customer relationship management has attracted the expanded attention of practitioners and scholars. More and more companies are adopting customer-centric strategies, programs, tools,... Continue Reading
  • Type:Project
  • ID:MKT0524
  • Pages:92
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1                       Background of the study The  success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore... Continue Reading
  • Type:Project
  • ID:MKT0523
  • Pages:82
  • Chapters:5
(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer... Continue Reading
  • Type:Project
  • ID:MKT0522
  • Pages:62
  • Chapters:5
E (A STUDY OF CADBURY NIGERIA PLC )   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and... Continue Reading
  • Type:Project
  • ID:MKT0521
  • Pages:94
  • Chapters:5
(A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat... Continue Reading
  • Type:Project
  • ID:MKT0520
  • Pages:74
  • Chapters:5
EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be... Continue Reading
  • Type:Project
  • ID:MKT0519
  • Pages:90
  • Chapters:5
(A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of... Continue Reading
  • Type:Project
  • ID:MKT0518
  • Pages:36
  • Chapters:5
(A CASE STUDY OF CRUSADER INSURANCE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE RESEARCH PROJECT Leadership is a very crucial factor in the management process and means influence on the behaviour of other in order to achieve organizational... Continue Reading
  • Type:Project
  • ID:MKT0517
  • Pages:74
  • Chapters:5
(A CASE STUDY OF ARIK AIRLINE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of... Continue Reading
  • Type:Project
  • ID:MKT0516
  • Pages:62
  • Chapters:5
EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP CHAPTER ONE INTRODUCTION 1.0   Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial... Continue Reading
  • Type:Project
  • ID:MKT0515
  • Pages:83
  • Chapters:5
(A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative- of marketing concept) has become a familiar slogan,... Continue Reading
  • Type:Project
  • ID:MKT0514
  • Pages:83
  • Chapters:5
IN MANUFACTURING  INDUSTRY (A CASE STUDY OF  NESTLE NIGERIA  PLC) CHAPTER ONE 1.1      HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top... Continue Reading
  • Type:Project
  • ID:MKT0513
  • Pages:89
  • Chapters:5
(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products and those of competitors.  Branding is one of the strategies of differentiating a product so that a company can compete in... Continue Reading
  • Type:Project
  • ID:MKT0512
  • Pages:54
  • Chapters:5
“A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1       BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is... Continue Reading
  • Type:Project
  • ID:MKT0511
  • Pages:55
  • Chapters:5
(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers.  Companies have decided on the best way to store and move their... Continue Reading
  • Type:Project
  • ID:MKT0510
  • Pages:64
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the... Continue Reading
  • Type:Project
  • ID:MKT0509
  • Pages:61
  • Chapters:5
(A  Study of Wamco Nig. Plc) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which... Continue Reading
  • Type:Project
  • ID:MKT0508
  • Pages:70
  • Chapters:5
(A STUDY OF NOKIA MOBILE PHONE) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building... Continue Reading
  • Type:Project
  • ID:MKT0507
  • Pages:118
  • Chapters:5
(A STUDY OF ZENITH BANK PLC) CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Companies now operate in vastly competitive and non linear environment, the value of business lies increasingly in its ability to capture information and generate new idea. According to (Kotler... Continue Reading
  • Type:Project
  • ID:MKT0506
  • Pages:68
  • Chapters:5
(A CASE STUDY OF UNILEVER NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a... Continue Reading
  • Type:Project
  • ID:MKT0505
  • Pages:81
  • Chapters:5
(A CASE STUDY OF OSHODI/ISOLO INDUSTRIAL ESTATE) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY One of the fundamental objectives of a responsible government is to ensure optimum standard of living. The post independence government adopted... Continue Reading
  • Type:Project
  • ID:MKT0504
  • Pages:98
  • Chapters:5
(A Case Study of Cadbury Nigeria Plc) CHAPTERONE INTRODUCTION 1.1      BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen... Continue Reading
  • Type:Project
  • ID:MKT0503
  • Pages:66
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by... Continue Reading
  • Type:Project
  • ID:MKT0502
  • Pages:90
  • Chapters:5
(A CASE STUDY OF MTN NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The practice of corporate social responsibility (CSR) is much debated and criticized. Proponents argue that there is a strong business case for corporate social... Continue Reading
  • Type:Project
  • ID:MKT0501
  • Pages:78
  • Chapters:5
CHAPTER ONE INTRODUCTION Entrepreneurship has to do with the conceptual approach of doing new things within a new philosophy of value, of purpose, of utility and of quality and use, which satisfies needs. It is the practice of starting new organizations, particularly... Continue Reading
  • Type:Project
  • ID:MKT0500
  • Pages:68
  • Chapters:5
(A CASE STUDY OF ZENITH BANK PLC) CHAPTER ONE 1.0 BACKGROUND TO THE STUDY The world today is shaped by the advancement in the field of information and communication technology (ICT). The relevance of ICT to the development of corporate organization and the entire would... Continue Reading
  • Type:Project
  • ID:MKT0499
  • Pages:71
  • Chapters:5
(A STUDY OF DIVERSAY SOLUTION LIMITED) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in... Continue Reading
  • Type:Project
  • ID:MKT0498
  • Pages:102
  • Chapters:5
IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available... Continue Reading
  • Type:Project
  • ID:MKT0497
  • Pages:30
  • Chapters:5
(A STUDY OF NESTLE NIGERIA PLC, LAGOS) ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study adopted the descriptive survey research design with the following objectives; to assess the priority accorded... Continue Reading
  • Type:Project
  • ID:MKT0496
  • Pages:55
  • Chapters:5
ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes the drivers for e-commerce adoption and investigates... Continue Reading
  • Type:Project
  • ID:MKT0495
  • Pages:90
  • Chapters:5
ABSTRACT The purpose of the work is to optimize exports of non oil products with  particular emphasis on exportation of locally manufactured products. In the  course of this research, problems and prospects of exportation of locally manufactured products in... Continue Reading
  • Type:Project
  • ID:MKT0494
  • Pages:80
  • Chapters:5
(A Case Study of Selected Small Businesses in Lagos Sub-Urban) ABSTRACT In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means... Continue Reading
  • Type:Project
  • ID:MKT0493
  • Pages:93
  • Chapters:5
SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management... Continue Reading
  • Type:Project
  • ID:MKT0492
  • Pages:78
  • Chapters:5
ABSTRACT The study was conducted on Financing Small and Medium industries in Nigeria (A Case Study of Selected small business in Lagos State sub-urban). The roles play by SSEs as been confirmed by this study.  It therefore means that the SSEs can be effectively used... Continue Reading
  • Type:Project
  • ID:MKT0491
  • Pages:78
  • Chapters:5
(A CASE STUDY OF ALABA INTERNATIONAL MARKETING) ABSTRACT This study, sets to investigate the role of small scale enterprise on the economic development in Nigeria. The introduction part of this study is contained in chapter one, extensively dealt with the purpose of the study.... Continue Reading
  • Type:Project
  • ID:MKT0490
  • Pages:79
  • Chapters:5
THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT  OF NIGERIA (A case study of PZ Nigeria limited Isolo) ABSTRACT This research work highlights the role of Small Scale business in industrial technological development of Nigeria. The industry used as Case Study is Pz Nigeria Limited, Isolo, Lagos. With the necessary... Continue Reading
  • Type:Project
  • ID:MKT0489
  • Pages:33
  • Chapters:5
SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC) ABSTRACT This  study was carried out to find out the role of manpower training and development and determine if training could be an instrument of achieving organizational objectives... Continue Reading
  • Type:Project
  • ID:MKT0488
  • Pages:73
  • Chapters:5
(A STUDY OF TOP PAINT LIMITED LAGOS) ABSTRACT This research examines the Role of Manager in Small Scale Business Organisationwith special reference to Top Paint Limited Lagos. The research adopted a survey research design. A well structured questionnaire was designed and administered to... Continue Reading
  • Type:Project
  • ID:MKT0487
  • Pages:61
  • Chapters:5
THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1     Background to the Study 1.2     Significance of the Study 1.3     Statement of the Problems 1.4     Objectives of the Study 1.5     Research Hypotheses 1.6     Research Questions 1.7    ... Continue Reading
  • Type:Project
  • ID:MKT0486
  • Pages:81
  • Chapters:5
(A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The... Continue Reading
  • Type:Project
  • ID:MKT0485
  • Pages:85
  • Chapters:5
(A STUDY OF NIGERIA BOTTLING COMPANY PLC ) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain a sustainable competitive... Continue Reading
  • Type:Project
  • ID:MKT0484
  • Pages:54
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC)  ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations have come up with codes of ethics in dealing with ethical issues... Continue Reading
  • Type:Project
  • ID:MKT0483
  • Pages:71
  • Chapters:5
(A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary customer using Cadbury Nig. Plc as a case study. The research study was aimed at evaluating the product quality and... Continue Reading
  • Type:Project
  • ID:MKT0482
  • Pages:68
  • Chapters:5
ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank Plc. This project is patterned into five chapters, the first deals with the study; it also... Continue Reading
  • Type:Project
  • ID:MKT0481
  • Pages:59
  • Chapters:5
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows the relationship between the two variables that is,... Continue Reading
  • Type:Project
  • ID:MKT0480
  • Pages:102
  • Chapters:5
(CASE STUDY MOBIL) ABSTRACT The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete information affects decision making process. It is therefore risky for buyers to make purchasing... Continue Reading
  • Type:Project
  • ID:MKT0479
  • Pages:64
  • Chapters:5
(A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary... Continue Reading
  • Type:Project
  • ID:MKT0478
  • Pages:60
  • Chapters:5
(A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is to gain a better understanding of the theoretical and empirical relationship between market orientation practices (intelligence... Continue Reading
  • Type:Project
  • ID:MKT0477
  • Pages:87
  • Chapters:5
IN SHOMOLU LOCAL GOVERNMENT AREA LAGOS STATE ABSTRACT The study examines the impacts of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State. The cross-sectional survey research design was employed for the... Continue Reading
  • Type:Project
  • ID:MKT0476
  • Pages:61
  • Chapters:5
(A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study... Continue Reading
  • Type:Project
  • ID:MKT0475
  • Pages:48
  • Chapters:5
(A CASE STUDY OF GULDER BREWED BY NIGERIAN BREWERIES PLC) ABSTRACT The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc and also find out promotional and marketing strategies that is been used in the... Continue Reading
  • Type:Project
  • ID:MKT0474
  • Pages:58
  • Chapters:5
(A Case Study of Coca Cola Nigeria Plc) ABSTRACT This study examines the analysis of impact of diversification strategy on organization growth with particular emphasis on Coca-Cola Nigeria Plc. In the course of the study, relevant literatures were reviewed to have an insight... Continue Reading
  • Type:Project
  • ID:MKT0473
  • Pages:83
  • Chapters:5
(A Case Study of Nigeria Bottling Company Plc.) ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques... Continue Reading
  • Type:Project
  • ID:MKT0472
  • Pages:73
  • Chapters:5
(A CASE STUDY OF CHI RETAIL FARMS ABSTRACT The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was used to collect data from the respondent. The first chapter is the introductory chapter containing the introduction, history of chi retail Farmshop, statement... Continue Reading
  • Type:Project
  • ID:MKT0471
  • Pages:53
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the research work was to determine the real impact of social responsibility as a tool for... Continue Reading
  • Type:Project
  • ID:MKT0470
  • Pages:81
  • Chapters:5
(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the... Continue Reading
  • Type:Project
  • ID:MKT0469
  • Pages:61
  • Chapters:5
(A CASE STUDIES OF SOME BANKS) ABSTRACT The study examined the influences of sales promotion of an employee in an organization. The research problem involves an investigation of the extent of which sales promotion influences an employee performances. The extant literatures... Continue Reading
  • Type:Project
  • ID:MKT0468
  • Pages:67
  • Chapters:5
(A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were... Continue Reading
  • Type:Project
  • ID:MKT0467
  • Pages:72
  • Chapters:5
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses... Continue Reading
  • Type:Project
  • ID:MKT0466
  • Pages:82
  • Chapters:5
(A Study of Cadbury Nigeria Plc ) ABSTRACT This research was to examine The Effect of Materials Management on the Profitability of the Manufacturing Company with special reference to Cadbury Nigeria Plc. This study show with statistical evidences that materials... Continue Reading
  • Type:Project
  • ID:MKT0465
  • Pages:82
  • Chapters:5
(A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC) TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study... Continue Reading
  • Type:Project
  • ID:MKT0464
  • Pages:41
  • Chapters:5
(A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE) ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of... Continue Reading
  • Type:Project
  • ID:MKT0463
  • Pages:60
  • Chapters:5
(A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT  This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos. Effective management of business environmental changes depends on careful planning. Strategic planning has been the... Continue Reading
  • Type:Project
  • ID:MKT0462
  • Pages:53
  • Chapters:5
( A CASE STUDY OF OJO LOCAL GOVERNMENT ) ABSTRACT The study examines the spatial distribution of local market and variations in vegetable prices in Lagos state using Ojo local government as a case study. Also the way in which effective distribution channels... Continue Reading
  • Type:Project
  • ID:MKT0461
  • Pages:62
  • Chapters:5
(A STUDY OF GLOBALCOM NIGERIA LIMITED) ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place. However, it is basically concerned with prediction of sales of product among other things. As long as problem exist within the marketing system... Continue Reading
  • Type:Project
  • ID:MKT0460
  • Pages:99
  • Chapters:5
(A Case Study of Frigoglass Company Nigeria Ltd.) ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance in an organization through the provision of effective marketing strategies in satisfying... Continue Reading
  • Type:Project
  • ID:MKT0459
  • Pages:71
  • Chapters:5
(A Study of Nigeria Bottling Company) ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple... Continue Reading
  • Type:Project
  • ID:MKT0458
  • Pages:69
  • Chapters:5
{A CASE STUDY OF NIGER INSURANCE PLC} TABLE OF CONTENTS TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF TABLES CHAPTER ONE      INTRODUCTION 1.1       General Description of the Study 1.2       Statement of Problem 1.3      ... Continue Reading
  • Type:Project
  • ID:MKT0457
  • Pages:71
  • Chapters:5
RE LATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY TABLE OF CONTENTS PAGES Title Page                                                                                                                  ... Continue Reading
  • Type:Project
  • ID:MKT0456
  • Pages:129
  • Chapters:5
A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in... Continue Reading
  • Type:Project
  • ID:MKT0455
  • Pages:71
  • Chapters:5
ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which poses more or little threat do the export business in Nigeria. There are a lot of tasks ahead for the government of a country, but all the tasks are quite... Continue Reading
  • Type:Project
  • ID:MKT0454
  • Pages:30
  • Chapters:5
(A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.) ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the... Continue Reading
  • Type:Project
  • ID:MKT0453
  • Pages:63
  • Chapters:5
OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial... Continue Reading
  • Type:Project
  • ID:MKT0452
  • Pages:56
  • Chapters:5
(A CASE STUDY OF UBA BANK) ABSTRACT This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done... Continue Reading
  • Type:Project
  • ID:MKT0451
  • Pages:77
  • Chapters:5
(A Case Study of Nestle Milo Nig Plc) TABLE OF CONTENT Title Page                                                                                          i... Continue Reading
  • Type:Project
  • ID:MKT0450
  • Pages:79
  • Chapters:5
(A CASE STUDY OF ILORIN KWARA STATE) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Code-switching and code-mixing are popular characteristics in the speech pattern of the average bilingual in any human society the world over especially in the African society. The first contains the... Continue Reading
  • Type:Project
  • ID:MKT0449
  • Pages:68
  • Chapters:5
(A CASE STUDY OF KINGMOS PAINT LTD) ABSTRACT                                                       This study sought to determine the effects of packaging and branding on marketing productivity... Continue Reading
  • Type:Project
  • ID:MKT0448
  • Pages:89
  • Chapters:5
Marketing Department (A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this... Continue Reading
  • Type:Project
  • ID:MKT0447
  • Pages:65
  • Chapters:5
(A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes... Continue Reading
  • Type:Project
  • ID:MKT0446
  • Pages:65
  • Chapters:5
IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study,... Continue Reading
  • Type:Project
  • ID:MKT0445
  • Pages:65
  • Chapters:5
(A CASE STUDY OF EMENITE COMPANY ENUGU) ABSTRACT           The topic treated in this project is    “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.           This topic is very vast and one cannot claim... Continue Reading
  • Type:Project
  • ID:MKT0444
  • Pages:65
  • Chapters:5
MARKETING OF CHURCH SERVICES  (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) ABSTRACT           Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?           The researcher observed that the marketing... Continue Reading
  • Type:Project
  • ID:MKT0443
  • Pages:65
  • Chapters:5
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU) ABSTRACT           The research on the role of marketing in improving a company’s performance.            In order to carryout the work effectively some of the following objective were formulated.... Continue Reading
  • Type:Project
  • ID:MKT0442
  • Pages:65
  • Chapters:5
(A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE  IN ENUGU METROPOLIS) ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s... Continue Reading
  • Type:Project
  • ID:MKT0441
  • Pages:65
  • Chapters:5
EFFECTIVE  PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE) ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).           To carry out the research work the some of... Continue Reading
  • Type:Project
  • ID:MKT0440
  • Pages:65
  • Chapters:5
IN ENUGU METROPOLIS ABSTRACT Price plays a very important role both within the organization and in the national economy. For example, if consumers accept a product at a fairly high price, the producer will be certain of covering his cost as well as paying the staff well and still making... Continue Reading
  • Type:Project
  • ID:MKT0439
  • Pages:65
  • Chapters:5
ABSTRACT          The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in... Continue Reading
  • Type:Project
  • ID:MKT0438
  • Pages:65
  • Chapters:5
ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the... Continue Reading
  • Type:Project
  • ID:MKT0437
  • Pages:65
  • Chapters:5
The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce (A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively... Continue Reading
  • Type:Project
  • ID:MKT0436
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity... Continue Reading
  • Type:Project
  • ID:MKT0435
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1             Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would... Continue Reading
  • Type:Project
  • ID:MKT0434
  • Pages:65
  • Chapters:5
Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic... Continue Reading
  • Type:Project
  • ID:MKT0433
  • Pages:65
  • Chapters:5
Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading
  • Type:Project
  • ID:MKT0432
  • Pages:65
  • Chapters:5
Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio-economic justificationfor the existence of any business organization isthe satisfaction of customers’... Continue Reading
  • Type:Project
  • ID:MKT0431
  • Pages:65
  • Chapters:5
Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This... Continue Reading
  • Type:Project
  • ID:MKT0430
  • Pages:65
  • Chapters:5
INTRODUCITON 1.1   Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that... Continue Reading
  • Type:Project
  • ID:MKT0429
  • Pages:65
  • Chapters:5
Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading
  • Type:Project
  • ID:MKT0428
  • Pages:65
  • Chapters:5
 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E-marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities... Continue Reading
  • Type:Project
  • ID:MKT0427
  • Pages:65
  • Chapters:5
Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information... Continue Reading
  • Type:Project
  • ID:MKT0426
  • Pages:65
  • Chapters:5
  Introduction  1.1 BACKGROUND OF THE STUDY The quest to achieve self-sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening all year round. Food in Nigeria is critically depended on transportation distribution, it then become obvious... Continue Reading
  • Type:Project
  • ID:MKT0425
  • Pages:65
  • Chapters:5
The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks.  A major breakthrough is the wireless telephone system which comes in... Continue Reading
  • Type:Project
  • ID:MKT0424
  • Pages:65
  • Chapters:5
ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the regulated market, marketing board co- operative marketing institution, warehousing co-operative etc have been established primarily to aid the... Continue Reading
  • Type:Project
  • ID:MKT0423
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix. Kotler (2008) opines that market is... Continue Reading
  • Type:Project
  • ID:MKT0422
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.0     INTRODUCTION   Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this... Continue Reading
  • Type:Project
  • ID:MKT0421
  • Pages:65
  • Chapters:5
ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched... Continue Reading
  • Type:Project
  • ID:MKT0420
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY  The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum... Continue Reading
  • Type:Project
  • ID:MKT0419
  • Pages:65
  • Chapters:5
INTRODUCTION 1.1  BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century,... Continue Reading
  • Type:Project
  • ID:MKT0418
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of... Continue Reading
  • Type:Project
  • ID:MKT0417
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY As the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell... Continue Reading
  • Type:Project
  • ID:MKT0416
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketing strategies. One of such strategies is market... Continue Reading
  • Type:Project
  • ID:MKT0415
  • Pages:65
  • Chapters:5
ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an... Continue Reading
  • Type:Project
  • ID:MKT0414
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 ... 1.2   STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later... Continue Reading
  • Type:Project
  • ID:MKT0413
  • Pages:65
  • Chapters:5
CHAPTER ONE BACKGROUND TO THE STUDY 1.1    INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It... Continue Reading
  • Type:Project
  • ID:MKT0412
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading
  • Type:Project
  • ID:MKT0411
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic... Continue Reading
  • Type:Project
  • ID:MKT0410
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading
  • Type:Project
  • ID:MKT0409
  • Pages:65
  • Chapters:5
             (A CASE STUDY OF TOM AND JERRY) CHAPTER ONE INTRODUCTION 1.1      Background of the study Children have become MUCH more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an... Continue Reading
  • Type:Project
  • ID:MKT0408
  • Pages:58
  • Chapters:5
ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter  will go out of business or he if fast enough  to switch over... Continue Reading
  • Type:Project
  • ID:MKT0407
  • Pages:65
  • Chapters:5
ABSTRACT This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of... Continue Reading
  • Type:Project
  • ID:MKT0406
  • Pages:65
  • Chapters:5
ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were... Continue Reading
  • Type:Project
  • ID:MKT0405
  • Pages:65
  • Chapters:5
ABSTRACT This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the introduction of the problem and some term defined,... Continue Reading
  • Type:Project
  • ID:MKT0404
  • Pages:65
  • Chapters:5
ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were... Continue Reading
  • Type:Project
  • ID:MKT0403
  • Pages:65
  • Chapters:5
ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising... Continue Reading
  • Type:Project
  • ID:MKT0402
  • Pages:65
  • Chapters:5
ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to establish and maintain mutual relationship between and organization and Rock Tama Water Industry was used as a company or reference for the study should be use to judge the activities of the company in the... Continue Reading
  • Type:Project
  • ID:MKT0401
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 2.1 Background of the study Following the discovery of crude oil by Shell D, Arcy Petroleum, pioneer production began in 1958 from the company’s oil field in Oloibiri in the Eastern Niger Delta. By the late sixties and early seventies, Nigeria had... Continue Reading
  • Type:Project
  • ID:MKT0400
  • Pages:67
  • Chapters:5
ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate... Continue Reading
  • Type:Project
  • ID:MKT0399
  • Pages:65
  • Chapters:5
ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads to increased in sales productivity which will result to growth and progress of  the organization in question. This study is an attempt to investigate on motivational compensation policies and... Continue Reading
  • Type:Project
  • ID:MKT0398
  • Pages:65
  • Chapters:5
ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This... Continue Reading
  • Type:Project
  • ID:MKT0397
  • Pages:65
  • Chapters:5
ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the... Continue Reading
  • Type:Project
  • ID:MKT0396
  • Pages:65
  • Chapters:5
ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by... Continue Reading
  • Type:Project
  • ID:MKT0395
  • Pages:65
  • Chapters:5
ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order... Continue Reading
  • Type:Project
  • ID:MKT0394
  • Pages:65
  • Chapters:5
ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports... Continue Reading
  • Type:Project
  • ID:MKT0393
  • Pages:65
  • Chapters:5
ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target... Continue Reading
  • Type:Project
  • ID:MKT0392
  • Pages:65
  • Chapters:5
ABSTRACT This topic “The role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case study” was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion as the role of marketing in the development of tourism. The research is an attempt to give a summary of this... Continue Reading
  • Type:Project
  • ID:MKT0391
  • Pages:65
  • Chapters:5
ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the... Continue Reading
  • Type:Project
  • ID:MKT0390
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The Nigerian capital market by logical extension has an international and colonial reference just like our political and entire economic life. Following the realization by the colonial masters that inadequate finance or capital was a major independent particularly to the industrial... Continue Reading
  • Type:Project
  • ID:MKT0389
  • Pages:65
  • Chapters:5
ABSTRACT The write is motivated into researching in the topic “ The Assessment of the influence of co-operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out... Continue Reading
  • Type:Project
  • ID:MKT0388
  • Pages:65
  • Chapters:5
ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading
  • Type:Project
  • ID:MKT0387
  • Pages:65
  • Chapters:5
ABSTRACT The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study. Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel... Continue Reading
  • Type:Project
  • ID:MKT0386
  • Pages:65
  • Chapters:5
ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria. In the study, an attempt was made to review related literature which... Continue Reading
  • Type:Project
  • ID:MKT0385
  • Pages:65
  • Chapters:5
ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.  This... Continue Reading
  • Type:Project
  • ID:MKT0384
  • Pages:65
  • Chapters:5
ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading
  • Type:Project
  • ID:MKT0383
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view... Continue Reading
  • Type:Project
  • ID:MKT0382
  • Pages:65
  • Chapters:5
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
  • Type:Project
  • ID:MKT0381
  • Pages:65
  • Chapters:5
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of... Continue Reading
  • Type:Project
  • ID:MKT0380
  • Pages:65
  • Chapters:5
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading
  • Type:Project
  • ID:MKT0379
  • Pages:65
  • Chapters:5
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading
  • Type:Project
  • ID:MKT0378
  • Pages:65
  • Chapters:5
ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company.  To measure the impact of the... Continue Reading
  • Type:Project
  • ID:MKT0377
  • Pages:65
  • Chapters:5
ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: - To find out how road transportation system help consumers in the distribution of their products in Nigeria. - To know how extend to which road transportation system... Continue Reading
  • Type:Project
  • ID:MKT0376
  • Pages:65
  • Chapters:5
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading
  • Type:Project
  • ID:MKT0375
  • Pages:65
  • Chapters:5
ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.  The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives.  In an attempt to carry out the study... Continue Reading
  • Type:Project
  • ID:MKT0374
  • Pages:65
  • Chapters:5
ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. - To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. - To determine the brand of... Continue Reading
  • Type:Project
  • ID:MKT0373
  • Pages:65
  • Chapters:5
ABSTRACT Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical reviews has... Continue Reading
  • Type:Project
  • ID:MKT0372
  • Pages:65
  • Chapters:5
HAPTER ONE INTRODUCTION 1.2        BACKGROUND OF THE STUDY Distribution in the manufacturing sector can be described as the controlling, moving of physical goods within industrial firms and through channel systems. Distribution envelops the planning and implementation of physical movement of materials and final goods from the production... Continue Reading
  • Type:Project
  • ID:MKT0371
  • Pages:65
  • Chapters:5
C HAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference... Continue Reading
  • Type:Project
  • ID:MKT0370
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.0   INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and... Continue Reading
  • Type:Project
  • ID:MKT0369
  • Pages:65
  • Chapters:5
ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading
  • Type:Project
  • ID:MKT0368
  • Pages:65
  • Chapters:5
ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is... Continue Reading
  • Type:Project
  • ID:MKT0367
  • Pages:65
  • Chapters:5
ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading
  • Type:Project
  • ID:MKT0366
  • Pages:65
  • Chapters:5
ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading
  • Type:Project
  • ID:MKT0365
  • Pages:65
  • Chapters:5
ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading
  • Type:Project
  • ID:MKT0364
  • Pages:65
  • Chapters:5
ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading
  • Type:Project
  • ID:MKT0363
  • Pages:65
  • Chapters:5
ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading
  • Type:Project
  • ID:MKT0362
  • Pages:65
  • Chapters:5
ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter,... Continue Reading
  • Type:Project
  • ID:MKT0361
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services... Continue Reading
  • Type:Project
  • ID:MKT0360
  • Pages:65
  • Chapters:5
ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc... Continue Reading
  • Type:Project
  • ID:MKT0359
  • Pages:65
  • Chapters:5
ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History... Continue Reading
  • Type:Project
  • ID:MKT0358
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are... Continue Reading
  • Type:Project
  • ID:MKT0357
  • Pages:65
  • Chapters:5
ABSTRACT           The Roles of the Banking Industry in Agricultural Marketing in Nigeria.           This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel Microfinance Bank Eruwa as a case study.           In the course of writing this project the... Continue Reading
  • Type:Project
  • ID:MKT0356
  • Pages:65
  • Chapters:5
ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the... Continue Reading
  • Type:Project
  • ID:MKT0355
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the... Continue Reading
  • Type:Project
  • ID:MKT0354
  • Pages:65
  • Chapters:5
                                        Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and... Continue Reading
  • Type:Project
  • ID:MKT0353
  • Pages:50
  • Chapters:5
ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family... Continue Reading
  • Type:Project
  • ID:MKT0352
  • Pages:50
  • Chapters:5
ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques.... Continue Reading
  • Type:Project
  • ID:MKT0351
  • Pages:65
  • Chapters:5
ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product... Continue Reading
  • Type:Project
  • ID:MKT0350
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0     INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage the law of comparative advantage which aid... Continue Reading
  • Type:Project
  • ID:MKT0349
  • Pages:50
  • Chapters:5
ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro... Continue Reading
  • Type:Project
  • ID:MKT0348
  • Pages:50
  • Chapters:5
CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the... Continue Reading
  • Type:Project
  • ID:MKT0347
  • Pages:50
  • Chapters:5
ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect... Continue Reading
  • Type:Project
  • ID:MKT0346
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0   INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0345
  • Pages:50
  • Chapters:5
ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the... Continue Reading
  • Type:Project
  • ID:MKT0344
  • Pages:50
  • Chapters:5
ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions,... Continue Reading
  • Type:Project
  • ID:MKT0343
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both large and small need information to succeed in... Continue Reading
  • Type:Project
  • ID:MKT0342
  • Pages:50
  • Chapters:5
CHAPTER ONE BACKGROUND TO THE STUDY 1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly... Continue Reading
  • Type:Project
  • ID:MKT0341
  • Pages:50
  • Chapters:5
ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted... Continue Reading
  • Type:Project
  • ID:MKT0340
  • Pages:50
  • Chapters:5
ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary... Continue Reading
  • Type:Project
  • ID:MKT0339
  • Pages:50
  • Chapters:5
ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The... Continue Reading
  • Type:Project
  • ID:MKT0338
  • Pages:50
  • Chapters:5
ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging... Continue Reading
  • Type:Project
  • ID:MKT0337
  • Pages:50
  • Chapters:5
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial... Continue Reading
  • Type:Project
  • ID:MKT0336
  • Pages:50
  • Chapters:5
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore... Continue Reading
  • Type:Project
  • ID:MKT0335
  • Pages:50
  • Chapters:5
ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary... Continue Reading
  • Type:Project
  • ID:MKT0334
  • Pages:50
  • Chapters:5
ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of... Continue Reading
  • Type:Project
  • ID:MKT0333
  • Pages:50
  • Chapters:5
ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of management to... Continue Reading
  • Type:Project
  • ID:MKT0332
  • Pages:50
  • Chapters:5
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales... Continue Reading
  • Type:Project
  • ID:MKT0331
  • Pages:50
  • Chapters:5
ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which... Continue Reading
  • Type:Project
  • ID:MKT0330
  • Pages:50
  • Chapters:5
ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to... Continue Reading
  • Type:Project
  • ID:MKT0329
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0  INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is... Continue Reading
  • Type:Project
  • ID:MKT0328
  • Pages:50
  • Chapters:5
ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study,... Continue Reading
  • Type:Project
  • ID:MKT0327
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in... Continue Reading
  • Type:Project
  • ID:MKT0326
  • Pages:50
  • Chapters:5
Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual... Continue Reading
  • Type:Project
  • ID:MKT0325
  • Pages:50
  • Chapters:5
Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that... Continue Reading
  • Type:Project
  • ID:MKT0324
  • Pages:50
  • Chapters:5
ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding... Continue Reading
  • Type:Project
  • ID:MKT0323
  • Pages:50
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1      Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and... Continue Reading
  • Type:Project
  • ID:MKT0322
  • Pages:50
  • Chapters:5
ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as... Continue Reading
  • Type:Project
  • ID:MKT0321
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing... Continue Reading
  • Type:Project
  • ID:MKT0320
  • Pages:50
  • Chapters:5
CHAPTER ONE                                           1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of... Continue Reading
  • Type:Project
  • ID:MKT0319
  • Pages:50
  • Chapters:5
ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female... Continue Reading
  • Type:Project
  • ID:MKT0318
  • Pages:50
  • Chapters:5
ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of... Continue Reading
  • Type:Project
  • ID:MKT0317
  • Pages:50
  • Chapters:5
ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social... Continue Reading
  • Type:Project
  • ID:MKT0316
  • Pages:50
  • Chapters:5
ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary... Continue Reading
  • Type:Project
  • ID:MKT0315
  • Pages:50
  • Chapters:5
ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the... Continue Reading
  • Type:Project
  • ID:MKT0314
  • Pages:50
  • Chapters:5
ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply... Continue Reading
  • Type:Project
  • ID:MKT0313
  • Pages:50
  • Chapters:5
ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit... Continue Reading
  • Type:Project
  • ID:MKT0312
  • Pages:50
  • Chapters:5
ABSTRACT             This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).             The objective for which the study was carried out are to.             Find out how effective the advertising strategy of MTN, GSM is and how... Continue Reading
  • Type:Project
  • ID:MKT0311
  • Pages:50
  • Chapters:5
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
  • Type:Project
  • ID:MKT0310
  • Pages:50
  • Chapters:5
ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.                  To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com... Continue Reading
  • Type:Project
  • ID:MKT0309
  • Pages:50
  • Chapters:5
ABSTRACT         This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product.  There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the... Continue Reading
  • Type:Project
  • ID:MKT0308
  • Pages:50
  • Chapters:5
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study,... Continue Reading
  • Type:Project
  • ID:MKT0307
  • Pages:50
  • Chapters:5
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the... Continue Reading
  • Type:Project
  • ID:MKT0306
  • Pages:50
  • Chapters:5
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected... Continue Reading
  • Type:Project
  • ID:MKT0305
  • Pages:50
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       Background of the Study             No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to (Gelnshain, 2002), the first book with lithographic illustration... Continue Reading
  • Type:Project
  • ID:MKT0304
  • Pages:50
  • Chapters:5
CHAPTER ONE   1.1    INTRODUCTION                The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information... Continue Reading
  • Type:Project
  • ID:MKT0303
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.1 INTRODUCTION Internet shopping is one of the widely and commonly used mediums for convenient shopping. It is in fact, a popular means of is shopping in the Internet community (Bourlakis, Papagiannidis, and Fox, 2008). Buying on the Internet according to Muhammad,... Continue Reading
  • Type:Project
  • ID:MKT0301
  • Pages:63
  • Chapters:5
  • Methodology:Descriptive and Inferential Statistics
  • Reference:NO
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the... Continue Reading
  • Type:Project
  • ID:MKT0300
  • Pages:44
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project work is focused on impact of new product development on the performances of an organization, “A case study of Nigeria breweries Abiastate . The objective of this study is to determine the important of product research on organizational performances.... Continue Reading
  • Type:Project
  • ID:MKT0299
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH) ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is also aimed at making an in-depth analysis of how... Continue Reading
  • Type:Project
  • ID:MKT0298
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
(A CASE STUDY OF 7UP, LAGOS IDDO PLANT) ABSTRACT This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant. The study is designed to identify problems and possible... Continue Reading
  • Type:Project
  • ID:MKT0297
  • Pages:69
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading
  • Type:Project
  • ID:MKT0296
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU TABLE OF CONTENTS CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objective of Study 1.4 Scope of the Study 1.5 Research Question 1.6 Significance of the Study CHAPTER TWO Literature... Continue Reading
  • Type:Project
  • ID:MKT0295
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone... Continue Reading
  • Type:Project
  • ID:MKT0294
  • Pages:98
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management... Continue Reading
  • Type:Project
  • ID:MKT0293
  • Pages:95
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others... Continue Reading
  • Type:Project
  • ID:MKT0292
  • Pages:87
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA) ABSTRACT The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every... Continue Reading
  • Type:Project
  • ID:MKT0291
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the... Continue Reading
  • Type:Project
  • ID:MKT0290
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National... Continue Reading
  • Type:Project
  • ID:MKT0289
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0288
  • Pages:59
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading
  • Type:Project
  • ID:MKT0287
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading
  • Type:Project
  • ID:MKT0286
  • Pages:58
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE PRODUCERS IN ANAMBRA STATE. ( A CASE STUDY OF SELECTED TABLE WATER PRODUCERS) ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve... Continue Reading
  • Type:Project
  • ID:MKT0285
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA (A CASE STUDY OF NEKEDE ZOO OWERRI IMO STATE) ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has, however, had detrimental environmental (and Scio-... Continue Reading
  • Type:Project
  • ID:MKT0284
  • Pages:99
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The impacts of advertising on the marketing of hotel services in enugu metropolis (a case study of Mac-davos hotel) The project work is intended to find out the impact of advertising on the marketing of hotel... Continue Reading
  • Type:Project
  • ID:MKT0283
  • Pages:70
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU NGOR – OKPALA L.G.A. IMO STATE) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study... Continue Reading
  • Type:Project
  • ID:MKT0282
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of... Continue Reading
  • Type:Project
  • ID:MKT0281
  • Pages:76
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS GOODSS MANUFACTURERS IN ABIA STATE (A CASE STUDY OF ZAN COSMETIC AND INTERNATIONAL EQUITABLE ASSOCIATES (IEA) ABA, ABAI STATE) ABSTRACT The topic of this research work is the influence of packaging on the marketing performance of cosmetic goods manufacturers Aba, Abia State was... Continue Reading
  • Type:Project
  • ID:MKT0280
  • Pages:90
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a... Continue Reading
  • Type:Project
  • ID:MKT0279
  • Pages:90
  • Chapters:5
  • Methodology:census method
  • Reference:YES
ABSTRACT In today’s highly competitive marketing environment marketers do not stop at developing a new product, pricing, pricing it attractively and making it readily available to the target customers, they must... Continue Reading
  • Type:Project
  • ID:MKT0278
  • Pages:82
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
ABSTRACT This study is an attempt to investigate the need of every day supermarket Aba. It was also carried out to investigate to what extent adverting and sales influence consumers purchase decision. The question that pervades the mind of most people... Continue Reading
  • Type:Project
  • ID:MKT0277
  • Pages:59
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0276
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF ACHIEVER COSMETICS EBONYI) ABSTRACT This research work is centered on the Impact of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales... Continue Reading
  • Type:Project
  • ID:MKT0275
  • Pages:53
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problem... Continue Reading
  • Type:Project
  • ID:MKT0274
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM (A STUDY OF GUNINNESS PLC ABA, ABIA STATE ABSTRACT This research work was under taken to elict data in the impact of new product development on the survival and growth of a firm using Guinness plc Aba, Abia state as a case study. The research work is aimed at providing... Continue Reading
  • Type:Project
  • ID:MKT0273
  • Pages:80
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of Universal Company Plc Rivers State). ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and cost of making sales. The marketing performance of... Continue Reading
  • Type:Project
  • ID:MKT0272
  • Pages:52
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This... Continue Reading
  • Type:Project
  • ID:MKT0271
  • Pages:74
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading
  • Type:Project
  • ID:MKT0270
  • Pages:61
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC . ABSTRACT Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their customer needs and go to satisfy them... Continue Reading
  • Type:Project
  • ID:MKT0269
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A CASE STUDY OF UNILIVER PLC ABA) ABSTRACT the researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Impact of Communication Gap in the Achievement of Organizational Objectives using Uniliver plc aba as a case study.... Continue Reading
  • Type:Project
  • ID:MKT0268
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OFPEACOCK PAINTS LIMITED) ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and... Continue Reading
  • Type:Project
  • ID:MKT0267
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G) ABSTRACT If any enterprise decides to go into business the aim and objectives must be profit maximization. Therefore benefit of the public, hence this can only be achieved if the operations is effectively... Continue Reading
  • Type:Project
  • ID:MKT0266
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0265
  • Pages:69
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and... Continue Reading
  • Type:Project
  • ID:MKT0264
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out... Continue Reading
  • Type:Project
  • ID:MKT0263
  • Pages:56
  • Chapters:5
  • Methodology:Discriptive Statistic
  • Reference:YES
PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALITY (A CASE OF MAKAGINUS TABLE WATER, OKIGU IMO STATE) ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were... Continue Reading
  • Type:Project
  • ID:MKT0262
  • Pages:54
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED) ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient.... Continue Reading
  • Type:Project
  • ID:MKT0261
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE ( A CASE STUDY OF NIGERIA BOTTLING COMPANY) ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view... Continue Reading
  • Type:Project
  • ID:MKT0260
  • Pages:60
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF CAPITAL MARKET IN THE INDUSTRIALIZATION OF A COUNTRY ( CASE STUDY OF NIGERIA ) CHAPTER ONE The capital market is the market for dealings,( that is lending and borrowing ) In long –term loan able fund. The market is a source from which industries obtain its capital for establishment expansion and modernization and from which the... Continue Reading
  • Type:Project
  • ID:MKT0259
  • Pages:60
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF NIGERIA BOTLLING COMPANY PLC ABA ABIA STATE) ABSTRACT The research was carried out as a result of some of the following problems.Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force.... Continue Reading
  • Type:Project
  • ID:MKT0258
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY ( A CASE STUDY F VINUELA TABLE WATER IN UMUAHIA CAPITAL CITY). ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales... Continue Reading
  • Type:Project
  • ID:MKT0257
  • Pages:67
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION (A CASE STUDY OF NIGERIAN BREWERIES PLC ABA, ABIA STATE) ABSTRACT The purpose of this work is the final out the effect sales promotion in many organizations the benefit ranges from its support in profit generalization increasing sales and net profit. The technical research... Continue Reading
  • Type:Project
  • ID:MKT0256
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA. ABSTRACT The basis aims of every business, organization are survival and profitability. Based on the above, survival profitability and growth of a business organization depends on the rate at which sales promotion is applied on the product which... Continue Reading
  • Type:Project
  • ID:MKT0255
  • Pages:53
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF GUINNESS NIGERIA PLC ABA ABIA STATE) ABSTRACT The study was conducted with the ultimate aim of studying the management of sales territories in the brewery industry. The research was carried out as a result of some of the following problems. Sales people represent their company to the... Continue Reading
  • Type:Project
  • ID:MKT0254
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Consumer satisfaction is the economic justification to the existence of any business. Hence, for any business to exist, survive and grow, the sure plan must be strategic. So, this work was carried out... Continue Reading
  • Type:Project
  • ID:MKT0253
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER PAINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their... Continue Reading
  • Type:Project
  • ID:MKT0252
  • Pages:77
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research... Continue Reading
  • Type:Project
  • ID:MKT0251
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT In writing an abstract, the researcher needs to write on how he or she intends carrying out a study. The topic of this project is the effect of communication Gap in the Achievement of organizational Goal using Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0250
  • Pages:72
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the study,... Continue Reading
  • Type:Project
  • ID:MKT0249
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF BLANCE COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is... Continue Reading
  • Type:Project
  • ID:MKT0248
  • Pages:59
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC) ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research... Continue Reading
  • Type:Project
  • ID:MKT0247
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF PRODUCT MANAGEMENT IN THE MAREKTING PERFORMANCE OF BANKING SERVICE (A CASE STUDY FIRST BANK OWERRI BRACH ) ABSTRACT This study examined the role of product management in the marketing performance of bank service. Some of the objectives of this study were. 1. To find out the difficulties environment in the process of product management... Continue Reading
  • Type:Project
  • ID:MKT0246
  • Pages:65
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOOMMAMMA IMO STATE ABSTRACT The major problem addressed in this study is the exploration of the reluctances the impact of sales person in motivating consumer brand preference for beer product ( a case study of... Continue Reading
  • Type:Project
  • ID:MKT0245
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STUDY OF ONITHA TEXTILE MILLS PLC ONITSHA TEXTILE ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude... Continue Reading
  • Type:Project
  • ID:MKT0244
  • Pages:54
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in... Continue Reading
  • Type:Project
  • ID:MKT0243
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating... Continue Reading
  • Type:Project
  • ID:MKT0242
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF AVERTISING ON SUPERMARKETING PERFORMANCE CASE STUDY DESTINY SUPERMARKET OWERRI ABSTRACT This study is an attempt to investigate the role of destiny supermarket Owerri. It was also carried out to investigate to what extent adverting and sales influence consumers purchase decision. The question that pervades the mind of most people every... Continue Reading
  • Type:Project
  • ID:MKT0241
  • Pages:63
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z ABA ABIA STATE). ABSTRACT This research outline, new planning and development as a strategy for increase market share with a particular reference to pateron Zochonic Plc, Aba and this associated strategy. The induction part gives brief... Continue Reading
  • Type:Project
  • ID:MKT0240
  • Pages:61
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably. This research work made to understanding... Continue Reading
  • Type:Project
  • ID:MKT0239
  • Pages:74
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT (A CASE S STUDY OF FIRST ALUMINUM EXTRACTION COMPANY PLC PORT HARCOURT RIVER STATE) ABSTRACT In our locality where the patronage of industrial product is common or high firm involve must devise means to keep their head water in term of sale and cost of... Continue Reading
  • Type:Project
  • ID:MKT0238
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING STRATEGY FOR AIRLINES OPERATING IN IMO METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN IMO METROPOLIS) ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into... Continue Reading
  • Type:Project
  • ID:MKT0237
  • Pages:47
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading
  • Type:Project
  • ID:MKT0236
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING RESEARCH AS A INSTRUMENT FOR INCREASEDPR OFITABILITY IN SERVICE COMPANY (A CASE STUDY OF OGECHIKAMMER COMPANY PLC EBONYI STATE) ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the... Continue Reading
  • Type:Project
  • ID:MKT0235
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA. (A CASE STUDY OF NIGERIA UNILIVER PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the... Continue Reading
  • Type:Project
  • ID:MKT0234
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study. we tried to find out the advertising strategies employed by the organization and it’s impact to the... Continue Reading
  • Type:Project
  • ID:MKT0233
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANZIATIONAL SALES OBJECTIVE. NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, OWERRI IMO STATE) ABSTRACT It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. Therefore, it will only be beneficial... Continue Reading
  • Type:Project
  • ID:MKT0232
  • Pages:65
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A CASE STUDY OF FIRST ALUMINIUM EXTRUSION COMPANY PLC RIVERS STATE). ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and cost of making sales. The marketing... Continue Reading
  • Type:Project
  • ID:MKT0231
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI) ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC... Continue Reading
  • Type:Project
  • ID:MKT0230
  • Pages:60
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading
  • Type:Project
  • ID:MKT0229
  • Pages:80
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development and growth in banking industry in term of employment,... Continue Reading
  • Type:Project
  • ID:MKT0228
  • Pages:71
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA). ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how... Continue Reading
  • Type:Project
  • ID:MKT0227
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading
  • Type:Project
  • ID:MKT0226
  • Pages:84
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian... Continue Reading
  • Type:Project
  • ID:MKT0225
  • Pages:106
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR (A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern... Continue Reading
  • Type:Project
  • ID:MKT0224
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and... Continue Reading
  • Type:Project
  • ID:MKT0223
  • Pages:80
  • Chapters:5
  • Methodology:Qualitative Method
  • Reference:YES
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading
  • Type:Project
  • ID:MKT0222
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading
  • Type:Project
  • ID:MKT0221
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDSUTRY) ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization... Continue Reading
  • Type:Project
  • ID:MKT0220
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the... Continue Reading
  • Type:Project
  • ID:MKT0219
  • Pages:81
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE IN ABIA STATE A CASE STUDY OF GUINESS NIGERIA) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study Definition of... Continue Reading
  • Type:Project
  • ID:MKT0218
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATEN BERWERIES PLC) ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and... Continue Reading
  • Type:Project
  • ID:MKT0217
  • Pages:55
  • Chapters:5
  • Methodology:Qualitative Method
  • Reference:YES
ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains... Continue Reading
  • Type:Project
  • ID:MKT0216
  • Pages:180
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and... Continue Reading
  • Type:Project
  • ID:MKT0215
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI) ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was used as... Continue Reading
  • Type:Project
  • ID:MKT0214
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their... Continue Reading
  • Type:Project
  • ID:MKT0213
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as... Continue Reading
  • Type:Project
  • ID:MKT0212
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
(A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were... Continue Reading
  • Type:Project
  • ID:MKT0211
  • Pages:90
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty... Continue Reading
  • Type:Project
  • ID:MKT0210
  • Pages:98
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU) ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the study sought to know the... Continue Reading
  • Type:Project
  • ID:MKT0208
  • Pages:121
  • Chapters:5
  • Methodology:Z Test
  • Reference:YES
ABSTRACT This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among SME Customers. The study focused on five commercial banks namely Barclays,... Continue Reading
  • Type:Project
  • ID:MKT0207
  • Pages:43
  • Chapters:4
  • Methodology:simple percentage
  • Reference:YES
ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general... Continue Reading
  • Type:Project
  • ID:MKT0206
  • Pages:60
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism.... Continue Reading
  • Type:Project
  • ID:MKT0205
  • Pages:96
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS abstract It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which... Continue Reading
  • Type:Project
  • ID:MKT0204
  • Pages:79
  • Chapters:5
  • Methodology:Anova and Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
  • Type:Project
  • ID:MKT0203
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and... Continue Reading
  • Type:Project
  • ID:MKT0202
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
  • Type:Project
  • ID:MKT0201
  • Pages:108
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading
  • Type:Project
  • ID:MKT0200
  • Pages:79
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the... Continue Reading
  • Type:Project
  • ID:MKT0199
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO... Continue Reading
  • Type:Project
  • ID:MKT0198
  • Pages:84
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading
  • Type:Project
  • ID:MKT0197
  • Pages:81
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading
  • Type:Project
  • ID:MKT0196
  • Pages:94
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of... Continue Reading
  • Type:Project
  • ID:MKT0195
  • Pages:86
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
  • Type:Project
  • ID:MKT0194
  • Pages:116
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to... Continue Reading
  • Type:Project
  • ID:MKT0193
  • Pages:77
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community... Continue Reading
  • Type:Project
  • ID:MKT0192
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of... Continue Reading
  • Type:Project
  • ID:MKT0191
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and... Continue Reading
  • Type:Project
  • ID:MKT0190
  • Pages:118
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the... Continue Reading
  • Type:Project
  • ID:MKT0189
  • Pages:87
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES) Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: - •To find out... Continue Reading
  • Type:Project
  • ID:MKT0188
  • Pages:97
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA) ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to... Continue Reading
  • Type:Project
  • ID:MKT0187
  • Pages:111
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information... Continue Reading
  • Type:Project
  • ID:MKT0186
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as... Continue Reading
  • Type:Project
  • ID:MKT0185
  • Pages:126
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers. Both primary and secondary data were extensively used in data collection.... Continue Reading
  • Type:Project
  • ID:MKT0184
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading
  • Type:Project
  • ID:MKT0183
  • Pages:144
  • Chapters:5
  • Methodology:Simple Percentage and Z Test
  • Reference:YES
AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: •To evaluate... Continue Reading
  • Type:Project
  • ID:MKT0182
  • Pages:104
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as... Continue Reading
  • Type:Project
  • ID:MKT0181
  • Pages:126
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex... Continue Reading
  • Type:Project
  • ID:MKT0180
  • Pages:121
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
  • Type:Project
  • ID:MKT0179
  • Pages:51
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
  • Type:Project
  • ID:MKT0178
  • Pages:51
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more... Continue Reading
  • Type:Project
  • ID:MKT0177
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading
  • Type:Project
  • ID:MKT0176
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing... Continue Reading
  • Type:Project
  • ID:MKT0175
  • Pages:110
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the... Continue Reading
  • Type:Project
  • ID:MKT0174
  • Pages:116
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFICIENT MAREKTING OF TELEVISION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is... Continue Reading
  • Type:Project
  • ID:MKT0173
  • Pages:58
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs... Continue Reading
  • Type:Project
  • ID:MKT0172
  • Pages:54
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease... Continue Reading
  • Type:Project
  • ID:MKT0171
  • Pages:32
  • Chapters:4
  • Methodology:nil
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project... Continue Reading
  • Type:Project
  • ID:MKT0170
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing... Continue Reading
  • Type:Project
  • ID:MKT0169
  • Pages:50
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their... Continue Reading
  • Type:Project
  • ID:MKT0168
  • Pages:95
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics... Continue Reading
  • Type:Project
  • ID:MKT0167
  • Pages:126
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and... Continue Reading
  • Type:Project
  • ID:MKT0166
  • Pages:100
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new... Continue Reading
  • Type:Project
  • ID:MKT0165
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were... Continue Reading
  • Type:Project
  • ID:MKT0164
  • Pages:95
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic... Continue Reading
  • Type:Project
  • ID:MKT0163
  • Pages:52
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information... Continue Reading
  • Type:Project
  • ID:MKT0162
  • Pages:113
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for... Continue Reading
  • Type:Project
  • ID:MKT0161
  • Pages:46
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU) TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Significance of the Study 1.3 Scope of the Study 1.4 Statement of the Problem 1.5... Continue Reading
  • Type:Project
  • ID:MKT0160
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render... Continue Reading
  • Type:Project
  • ID:MKT0159
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the... Continue Reading
  • Type:Project
  • ID:MKT0158
  • Pages:123
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new... Continue Reading
  • Type:Project
  • ID:MKT0157
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of related literature 2.1 The meaning of marketing... Continue Reading
  • Type:Project
  • ID:MKT0156
  • Pages:60
  • Chapters:3
  • Methodology:Descriptive
  • Reference:YES
ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender... Continue Reading
  • Type:Project
  • ID:MKT0155
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.... Continue Reading
  • Type:Project
  • ID:MKT0154
  • Pages:112
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the... Continue Reading
  • Type:Project
  • ID:MKT0153
  • Pages:67
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PRODUCT PLANNING AND DISTRIBUTION (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand the idea of product planning, product distribution and its circle. - To know system of... Continue Reading
  • Type:Project
  • ID:MKT0152
  • Pages:94
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards... Continue Reading
  • Type:Project
  • ID:MKT0151
  • Pages:89
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected... Continue Reading
  • Type:Project
  • ID:MKT0150
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible... Continue Reading
  • Type:Project
  • ID:MKT0149
  • Pages:93
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To... Continue Reading
  • Type:Project
  • ID:MKT0148
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.) ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate... Continue Reading
  • Type:Project
  • ID:MKT0147
  • Pages:58
  • Chapters:5
  • Methodology:Descriptive
  • Reference:YES
THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The... Continue Reading
  • Type:Project
  • ID:MKT0146
  • Pages:95
  • Chapters:5
  • Methodology:Descriptive and Inferetial method
  • Reference:YES
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it... Continue Reading
  • Type:Project
  • ID:MKT0145
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES (A CASE STKUDY OF URBA PLC ENUGU) ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it... Continue Reading
  • Type:Project
  • ID:MKT0144
  • Pages:20
  • Chapters:5
  • Methodology:nil
  • Reference:NO
INCREASING COSTOMERS TRAFFICS THROUGH PUBLC RELATIONS: A CASE STUDY OF FIRST BANK PLC, ENUGU. ABSTRACT The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include: …to determine the impact of Public Relations on increasing costumer traffic …to... Continue Reading
  • Type:Project
  • ID:MKT0143
  • Pages:105
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO... Continue Reading
  • Type:Project
  • ID:MKT0142
  • Pages:83
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
  • Type:Project
  • ID:MKT0141
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading
  • Type:Project
  • ID:MKT0140
  • Pages:97
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
  • Type:Project
  • ID:MKT0139
  • Pages:76
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY A CASE STUDY OF EMENITE COMPANY ENUGU Abstract The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the... Continue Reading
  • Type:Project
  • ID:MKT0138
  • Pages:86
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION BACK GROUND OF THE STUDY As the economy advances, there is a resultant widening of the gap between producers and consumers, the increase, in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience... Continue Reading
  • Type:Project
  • ID:MKT0137
  • Pages:91
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in... Continue Reading
  • Type:Project
  • ID:MKT0136
  • Pages:133
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER) ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the... Continue Reading
  • Type:Project
  • ID:MKT0135
  • Pages:112
  • Chapters:5
  • Methodology:Descriptive and Inferetial method
  • Reference:YES
EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V) ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study... Continue Reading
  • Type:Project
  • ID:MKT0134
  • Pages:43
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF MINT PLC) ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the... Continue Reading
  • Type:Project
  • ID:MKT0133
  • Pages:63
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality... Continue Reading
  • Type:Project
  • ID:MKT0132
  • Pages:82
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing... Continue Reading
  • Type:Project
  • ID:MKT0131
  • Pages:51
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS (A CASE STUDY OF JUMATEX SUITCASE ENUGU) ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1. To determine the extent customer pushes action of... Continue Reading
  • Type:Project
  • ID:MKT0130
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES) ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected.... Continue Reading
  • Type:Project
  • ID:MKT0129
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems militating against it. ii. To ascertain why the... Continue Reading
  • Type:Project
  • ID:MKT0128
  • Pages:57
  • Chapters:4
  • Methodology:descriptive statistical techniques
  • Reference:YES
MARKETING OF VIDEO CLUB SERVICES IN ENUGU STATE (A CASE STUDY OF OMEGA VIDEO CLUB SERVICE) ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and... Continue Reading
  • Type:Project
  • ID:MKT0127
  • Pages:68
  • Chapters:4
  • Methodology:nil
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were... Continue Reading
  • Type:Project
  • ID:MKT0126
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU). ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry... Continue Reading
  • Type:Project
  • ID:MKT0125
  • Pages:118
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PUBLIC RELATIONS AND INTERNATIONAL MARKETING; A STUDY OF SELECTED EXPORTERS IN ENUGU – STATE ABSTRACT There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of... Continue Reading
  • Type:Project
  • ID:MKT0124
  • Pages:82
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS ( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC). ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary... Continue Reading
  • Type:Project
  • ID:MKT0123
  • Pages:85
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big... Continue Reading
  • Type:Project
  • ID:MKT0122
  • Pages:80
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex... Continue Reading
  • Type:Project
  • ID:MKT0121
  • Pages:120
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study... Continue Reading
  • Type:Project
  • ID:MKT0120
  • Pages:70
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community... Continue Reading
  • Type:Project
  • ID:MKT0119
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
COST MINIMIZATION STRATEGIES IN A MANUFACTURING COMPANIES (A CASE STUDY DE LBN PLC PROPOSAL The main purpose of conducting this research is to ex ray the effect of dividend announcement on security prices in order to determine whether the Nigeria capital market is efficient and at what form of its efficiency. Many searchers have attempted to... Continue Reading
  • Type:Project
  • ID:MKT0118
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study... Continue Reading
  • Type:Project
  • ID:MKT0117
  • Pages:114
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading
  • Type:Project
  • ID:MKT0116
  • Pages:81
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU) ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research... Continue Reading
  • Type:Project
  • ID:MKT0115
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.... Continue Reading
  • Type:Project
  • ID:MKT0114
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The proliferation of banks in Nigerian economy resulted in cutthroat competition among banks, the phenomena in informed the decision to probe into how banks market their financial services. In other words, the focus of this work is to find out the marketing strategies adopted by banks to... Continue Reading
  • Type:Project
  • ID:MKT0113
  • Pages:38
  • Chapters:5
  • Methodology:nil
  • Reference:YES
ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To... Continue Reading
  • Type:Project
  • ID:MKT0112
  • Pages:76
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY) Abstract This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The... Continue Reading
  • Type:Project
  • ID:MKT0111
  • Pages:145
  • Chapters:5
  • Methodology:Simple Percentage and Z Test
  • Reference:YES
MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU) ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff... Continue Reading
  • Type:Project
  • ID:MKT0110
  • Pages:62
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED) ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be... Continue Reading
  • Type:Project
  • ID:MKT0109
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of... Continue Reading
  • Type:Project
  • ID:MKT0108
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state... Continue Reading
  • Type:Project
  • ID:MKT0107
  • Pages:107
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS) TABLE OF CONTENTS CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitation of study Definition of terms... Continue Reading
  • Type:Project
  • ID:MKT0106
  • Pages:65
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU) Abstract The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this... Continue Reading
  • Type:Project
  • ID:MKT0105
  • Pages:106
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian... Continue Reading
  • Type:Project
  • ID:MKT0104
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and... Continue Reading
  • Type:Project
  • ID:MKT0103
  • Pages:99
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Jourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through... Continue Reading
  • Type:Project
  • ID:MKT0102
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include.... Continue Reading
  • Type:Project
  • ID:MKT0101
  • Pages:105
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION (A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS) ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers. Some objectives of this study are; •To find out the role of segmentation in the marketing of NBC... Continue Reading
  • Type:Project
  • ID:MKT0100
  • Pages:87
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading
  • Type:Project
  • ID:MKT0099
  • Pages:96
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU PRESENDED BY ABSTRACT This research work titled A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives. - To determine if the... Continue Reading
  • Type:Project
  • ID:MKT0098
  • Pages:77
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s... Continue Reading
  • Type:Project
  • ID:MKT0097
  • Pages:85
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA) ABSTRACT This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public... Continue Reading
  • Type:Project
  • ID:MKT0096
  • Pages:87
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading
  • Type:Project
  • ID:MKT0095
  • Pages:68
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came... Continue Reading
  • Type:Project
  • ID:MKT0094
  • Pages:65
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading
  • Type:Project
  • ID:MKT0093
  • Pages:116
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
( A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating... Continue Reading
  • Type:Project
  • ID:MKT0092
  • Pages:62
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF LIFE BREWERIES PLC ONITSHA ABSTRACT The purpose of this study is to examine, the contribution of marketing research to business organization, particular reference was made to life breweries Plc Onitsha, Anambra state. Marketing research studies are embarked upon to... Continue Reading
  • Type:Project
  • ID:MKT0091
  • Pages:51
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
A CASE STUDY OF NIGERIAN BREWRIES PLC, ABA ABSTRACT This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been divided into five chapters .chapter one deals with the background of... Continue Reading
  • Type:Project
  • ID:MKT0090
  • Pages:114
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE EFFECT OF GOOD PUBLIC RELATIONS AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE (CASE STUDY OF NIGERIA BREWERIES PLC) ABSTRACT Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable... Continue Reading
  • Type:Project
  • ID:MKT0089
  • Pages:97
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A STUDY OF ENUGU METROPOLIS) ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of... Continue Reading
  • Type:Project
  • ID:MKT0088
  • Pages:87
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in... Continue Reading
  • Type:Project
  • ID:MKT0087
  • Pages:116
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading
  • Type:Project
  • ID:MKT0086
  • Pages:55
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION: A CASE STUDY OF ANAMMCO IN ENUGU. ABSTRACT The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher... Continue Reading
  • Type:Project
  • ID:MKT0085
  • Pages:85
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF EMENITY NIGERIA PLC) ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with... Continue Reading
  • Type:Project
  • ID:MKT0084
  • Pages:68
  • Chapters:4
  • Methodology:Descriptive method
  • Reference:YES
CASE STUDY OF ANAMCO LTD ENUGU PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and... Continue Reading
  • Type:Project
  • ID:MKT0083
  • Pages:79
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their... Continue Reading
  • Type:Project
  • ID:MKT0082
  • Pages:97
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
(A CASE STUDY OF PZ CUSSON NIGERIA PLC, ABA) ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505... Continue Reading
  • Type:Project
  • ID:MKT0081
  • Pages:86
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA (A CASE OF AUTOSTAR LIMITED ENUGU) ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu. This study was carried out under five... Continue Reading
  • Type:Project
  • ID:MKT0080
  • Pages:88
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT) ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology... Continue Reading
  • Type:Project
  • ID:MKT0079
  • Pages:92
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF EFFECTIVE BRANDING ON THE 2005-2008 SALES VOLUME OF NBL PLC, IN ENUGU STATE ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came... Continue Reading
  • Type:Project
  • ID:MKT0078
  • Pages:76
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA (A CASE STUDY OF ENUGU STATE) ABSTRACT Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation. It is in the light of the above removal on the... Continue Reading
  • Type:Project
  • ID:MKT0077
  • Pages:108
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGEIRA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA ABSTRACT Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from... Continue Reading
  • Type:Project
  • ID:MKT0076
  • Pages:44
  • Chapters:5
  • Methodology:Descriptive method
  • Reference:YES
. CASE STUDY OF COCA-COLA PLC. ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales... Continue Reading
  • Type:Project
  • ID:MKT0075
  • Pages:61
  • Chapters:4
  • Methodology:Descriptive method
  • Reference:YES
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The... Continue Reading
  • Type:Project
  • ID:MKT0074
  • Pages:81
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES (A STUDY OF INNOSON PLC, EMENE) ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the... Continue Reading
  • Type:Project
  • ID:MKT0073
  • Pages:48
  • Chapters:4
  • Methodology:Descriptive method
  • Reference:YES
(A CASE STUDY OF FIDELITY BANK ABA) ABSTRACT The evolution of marketing, made us to understand it has been from the days of our ancestors and as such continue its growth. The reason that marketers are left working overtime daily created a belief that marketing activities may not grow... Continue Reading
  • Type:Project
  • ID:MKT0072
  • Pages:85
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE) ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge... Continue Reading
  • Type:Project
  • ID:MKT0071
  • Pages:52
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU) ABSTRACT This research work focused on “The effectiveness of marketing communication mix in creating awareness of a brand. (A case study of unilever Nigeria plc operating in Enugu metropolis). The study have the... Continue Reading
  • Type:Project
  • ID:MKT0070
  • Pages:99
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES (A CASE STUDY OF ROBAN HOTEL ENUGU STATE) ABSTRACT This research works is on the place of marketing in the service industries (a case study of roban Hotel Enugu) in which the objective of the study includes. To determine the impact of service marketing in promoting hotel business in Nigeria. To... Continue Reading
  • Type:Project
  • ID:MKT0069
  • Pages:91
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading
  • Type:Project
  • ID:MKT0068
  • Pages:100
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY THE IBETO PHOTOGRAPHIC COLOUR LABORATORY, ENUGU) Abstract The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair salon... Continue Reading
  • Type:Project
  • ID:MKT0067
  • Pages:71
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF BLIO TEX TRADING AND CONSTRUCTION COMPANY NIGERIA. LIMIED, ENUGU) ABSTRACT The role of a manager in a small business organization is so vital that for any small business organization such as inter-personal, information and co-coordinating roles must be integrated to ensure... Continue Reading
  • Type:Project
  • ID:MKT0066
  • Pages:86
  • Chapters:3
  • Methodology:simple percentage
  • Reference:YES
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The... Continue Reading
  • Type:Project
  • ID:MKT0065
  • Pages:104
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
THE IMPACT OF EMPLOYEES WELFARE PROGRAMMES ON INCREASE PRODUCTIVITY (A CASE STUDY OF D.H.L INTERANTIOANL NIGERIA LIMITED, ENUGU ABTRACT A research proposal on the impact of employee welfare program on increase productivity. Employee welfare is a non-financial rewards that many organization offers as incentives to attract and retain talented... Continue Reading
  • Type:Project
  • ID:MKT0064
  • Pages:92
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREWERIES (A STUDY OF NIGERIA BREWERIES PLC) ABSTRACT This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu. The main objectives of the study include. To find out how effective and... Continue Reading
  • Type:Project
  • ID:MKT0063
  • Pages:106
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTs IN ENUGU METROPOLIS (A STUDY OF EMENITE NIGERIA PLC) ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the... Continue Reading
  • Type:Project
  • ID:MKT0062
  • Pages:97
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS (A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU) ABSTRACT This project work was design to study the attitude of consumers towards made in Nigeria goods with spewal reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of... Continue Reading
  • Type:Project
  • ID:MKT0061
  • Pages:99
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading
  • Type:Project
  • ID:MKT0060
  • Pages:87
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT This project work is based on “the analysis of consumer brand switching behaviours in soft drink market. “A case study of Enugu metropolis” The following are the objectives which the researcher set to accomplish and these are:... Continue Reading
  • Type:Project
  • ID:MKT0059
  • Pages:103
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
TRADE FAIR AS AN INSTRUMENT OFINCREASING MARKETING PERFORMANCE (A CASE STUDY OF XPRESSION COSMETIC PRODUCT ENUGU) ABSTRACT This study is concerned on trade fair as an instrument of increasing marketing performance (A case study of Expression Production Enugu). In view of this, the researcher started the work (Trade Fair as an instrument of... Continue Reading
  • Type:Project
  • ID:MKT0058
  • Pages:67
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or... Continue Reading
  • Type:Project
  • ID:MKT0057
  • Pages:113
  • Chapters:5
  • Methodology:Multiple regression
  • Reference:YES
(A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading
  • Type:Project
  • ID:MKT0056
  • Pages:85
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
. (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading
  • Type:Project
  • ID:MKT0055
  • Pages:81
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s... Continue Reading
  • Type:Project
  • ID:MKT0054
  • Pages:50
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But often... Continue Reading
  • Type:Project
  • ID:MKT0053
  • Pages:62
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
(A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU. ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many... Continue Reading
  • Type:Project
  • ID:MKT0052
  • Pages:81
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics... Continue Reading
  • Type:Project
  • ID:MKT0051
  • Pages:69
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
(A CASE STUDY OF YOYO PURE WATER ENUGU STATE) ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. - To determine if consumers are satisfied with the... Continue Reading
  • Type:Project
  • ID:MKT0050
  • Pages:77
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in... Continue Reading
  • Type:Project
  • ID:MKT0049
  • Pages:121
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
CHAPTER ONE 1.1 INTRODUCTION In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the day go... Continue Reading
  • Type:Project
  • ID:MKT0048
  • Pages:83
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how... Continue Reading
  • Type:Project
  • ID:MKT0047
  • Pages:85
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF PHCH) ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was... Continue Reading
  • Type:Project
  • ID:MKT0046
  • Pages:65
  • Chapters:4
  • Methodology:chi saqure
  • Reference:YES
EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN NIGERIAN ORGANIZATIONS CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and... Continue Reading
  • Type:Project
  • ID:MKT0045
  • Pages:118
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim... Continue Reading
  • Type:Project
  • ID:MKT0044
  • Pages:47
  • Chapters:4
  • Methodology:chi saqure
  • Reference:YES
” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian... Continue Reading
  • Type:Project
  • ID:MKT0043
  • Pages:84
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing... Continue Reading
  • Type:Project
  • ID:MKT0042
  • Pages:71
  • Chapters:4
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading
  • Type:Project
  • ID:MKT0041
  • Pages:100
  • Chapters:5
  • Methodology:Z test
  • Reference:YES
PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading
  • Type:Project
  • ID:MKT0040
  • Pages:97
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving... Continue Reading
  • Type:Project
  • ID:MKT0039
  • Pages:55
  • Chapters:4
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of... Continue Reading
  • Type:Project
  • ID:MKT0038
  • Pages:54
  • Chapters:4
  • Methodology:simple percentage
  • Reference:YES
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Continue Reading
  • Type:Project
  • ID:MKT0037
  • Pages:72
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8... Continue Reading
  • Type:Project
  • ID:MKT0036
  • Pages:71
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Continue Reading
  • Type:Project
  • ID:MKT0035
  • Pages:72
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading
  • Type:Project
  • ID:MKT0034
  • Pages:72
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with... Continue Reading
  • Type:Project
  • ID:MKT0033
  • Pages:94
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with... Continue Reading
  • Type:Project
  • ID:MKT0032
  • Pages:92
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY FIDELITY, ABA BRANCH) ABSTRACT This study examined the role of product Management of Marketing of Bank Service. Some of the objectives of this study were; to determine the effect of product management Bank on profitability. To offer possible solution and suggestion... Continue Reading
  • Type:Project
  • ID:MKT0031
  • Pages:91
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading
  • Type:Project
  • ID:MKT0030
  • Pages:75
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product... Continue Reading
  • Type:Project
  • ID:MKT0029
  • Pages:89
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives were: To know what market segmentation and positioning is al about as it involves the company under... Continue Reading
  • Type:Project
  • ID:MKT0028
  • Pages:88
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their... Continue Reading
  • Type:Project
  • ID:MKT0027
  • Pages:69
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading
  • Type:Project
  • ID:MKT0026
  • Pages:113
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the... Continue Reading
  • Type:Project
  • ID:MKT0025
  • Pages:96
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the... Continue Reading
  • Type:Project
  • ID:MKT0024
  • Pages:101
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium... Continue Reading
  • Type:Project
  • ID:MKT0023
  • Pages:111
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
(A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study... Continue Reading
  • Type:Project
  • ID:MKT0022
  • Pages:89
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
(A CASE STUDY OF CHOKI LABORATORY) ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki... Continue Reading
  • Type:Project
  • ID:MKT0021
  • Pages:83
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the different approaches used by... Continue Reading
  • Type:Project
  • ID:MKT0020
  • Pages:56
  • Chapters:1-5
  • Methodology:Descriptive Method
  • Reference:YES
TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED... Continue Reading
  • Type:Project
  • ID:MKT0019
  • Pages:70
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate... Continue Reading
  • Type:Project
  • ID:MKT0018
  • Pages:56
  • Chapters:1-4
  • Methodology:NIL
  • Reference:YES
FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF... Continue Reading
  • Type:Project
  • ID:MKT0017
  • Pages:108
  • Chapters:1-5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt... Continue Reading
  • Type:Project
  • ID:MKT0016
  • Pages:92
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition is... Continue Reading
  • Type:Project
  • ID:MKT0015
  • Pages:111
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
  • Type:Project
  • ID:MKT0014
  • Pages:96
  • Chapters:1-5
  • Methodology:Descriptive Method
  • Reference:YES
CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its... Continue Reading
  • Type:Project
  • ID:MKT0013
  • Pages:106
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer.... Continue Reading
  • Type:Project
  • ID:MKT0012
  • Pages:102
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following.... Continue Reading
  • Type:Project
  • ID:MKT0011
  • Pages:109
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of... Continue Reading
  • Type:Project
  • ID:MKT0010
  • Pages:94
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010 ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors... Continue Reading
  • Type:Project
  • ID:MKT0009
  • Pages:124
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and... Continue Reading
  • Type:Project
  • ID:MKT0008
  • Pages:85
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public... Continue Reading
  • Type:Project
  • ID:MKT0007
  • Pages:84
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales... Continue Reading
  • Type:Project
  • ID:MKT0006
  • Pages:72
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business... Continue Reading
  • Type:Project
  • ID:MKT0005
  • Pages:107
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising... Continue Reading
  • Type:Project
  • ID:MKT0004
  • Pages:75
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed... Continue Reading
  • Type:Project
  • ID:MKT0003
  • Pages:73
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira... Continue Reading
  • Type:Project
  • ID:MKT0002
  • Pages:82
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to... Continue Reading
  • Type:Project
  • ID:MKT0001
  • Pages:88
  • Chapters:1-5
  • Methodology:Chi-Square
  • Reference:YES