THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE

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  • Department: Marketing
  • Project ID: MKT1346
  • Access Fee: ₦5,000 ($14)
  • Pages: 68 Pages
  • Format: Microsoft Word
  • Views: 178
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ABSTRACT



          Physical distribution

channels has created a created a great impact by bridging the gap between the

producers and the final consumers. The inability of farmers to effectively

reach out to distance markets and most final consumers with their agricultural

products have resulted to waste of resources in Boki local government area. The

main objective of the study is to find how best to market agricultural products

in the area. Primary and secondary data were collected through the use of

questionnaires and documented materials respectively. The population of the

study was 227,400, while the sample size was 399. Chi-square test statistics

was used to test the high hypotheses. Among the findings of the study; in

effective and high cost of transportation, lack of storage facilities and basic

infrastructure hindered the marketing of agricultural products in the area. The

researcher thus recommended the provision of basic infrastructure like

accessible road, storage facilities and improved transport system among others

to assist in improving the marketing of agricultural products in the area.

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1346
  • Access Fee: ₦5,000 ($14)
  • Pages: 68 Pages
  • Format: Microsoft Word
  • Views: 178
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    Details

    Type Project
    Department Marketing
    Project ID MKT1346
    Fee ₦5,000 ($14)
    No of Pages 68 Pages
    Format Microsoft Word

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