ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)

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  • Department: Marketing
  • Project ID: MKT0987
  • Access Fee: ₦5,000 ($14)
  • Pages: 23 Pages
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TABLE OF CONTENTS

Title Page 

Certification i

Dedication           ii

Acknowledgement          iv 

Table of Content          vi

CHAPTER ONE: 

1.0 Background of the study 1

1.1 Introduction 1

1.2 Problems of Study 2

1.3 Aims and Objective of the Study 5

1.4 Scope of the Study           6 

1.5 Limitation of Study 6

1.6 Definition of Term

CHAPTER TWO: LITERATURE REVIEW

2.1 Definition of Strategic Planning

2.2 Type of Strategic Planning         12 

2.3 Importance of Strategic Planning         14 

2.4 Step involved in the strategic planning         16

2.5 Rational for SP         19 

CHAPTER THREE: 

3.0 Research Methodology         20

3.1 Research Population and Sample         20  

3.2 Sampling Design         20           

3.3 Research Instrument                   21 

3.4 Sampling Design and Procedure         21

3.5 Method of Data Collection         22 

CHAPTER FOUR: DATA ANALYSIS AND PRESENTATION

4.0 Presentation and interpretation of Data         24 

4.1 Historical background of the case study         30

4.2 Organization objectives of NBC         32

4.3 Reasons for strategic planning         33

4.4 Effect of strategic planning on NBC objectives         33

4.5 Other factors influencing the achievement of NBC objectives     34

CHAPTER FIVE: SUMMARY, CONCLUSION RECOMMENDATION

5.1 Summary         36 

5.2 Conclusion         36 

5.3 Recommendations         37 

REFERENCES 

APPENDIX 


ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT0987
  • Access Fee: ₦5,000 ($14)
  • Pages: 23 Pages
  • Format: Microsoft Word
  • Views: 179
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    Details

    Type Project
    Department Marketing
    Project ID MKT0987
    Fee ₦5,000 ($14)
    No of Pages 23 Pages
    Format Microsoft Word

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