1.THE RESEARCH TOPIC
THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE)
2.OBJECTIVE OF STUDY
a.to know how the public relation programmes of UBA is able to win public (customer and posterities buyers) good will and confidence for the organisation )
b.to know whether the head of public relation department belongs to the management.
c.whether the unabank has a poor public relation image.
3.SIGNIFICANCE OF STUDY
a,it is very important for an organisation to takes a critical look into its operation to feel the pulse of it its various publics.
Ban organization should monitor and possibly diagnose public opinion . to do this effectively, the public relation department of such as organisation by nature of its work is assigned to do it.
Csources of data : is the primary and secondary data
Primary data being the original data and secondary being the already use ones.
Dmethod of data collection / research instrument in order to collect relevant data from the respondent, the research used questionnaire and interview guide as his research instruments.
Emethod of data analysis
After all the relevant data were collected, the researcher used table, percentages and chi-square in testing the hypothesis.
Fscope of study: the scope o this study in UBA okpara Avenue
Gplan for literature review
The researcher ere will conduct library research on text books journal, magazines other publication related topic to the one under study.
TABLE OF CONTENTS
TABLE OF CONTENT
1.1 Back ground of the study
1.2 Commercial banking in Nigeria
1.3 Origin and history of UBAbank limited
1.4 Statement of problem
1.5 Objective of the study
1.6 Significance of the study
1.7 Scope and delimitation of the study
1.8 Research of hypothesis
2.0 LITERATURE REVIEW
2.1 meaning of public relation
2.2 theoretical foundation of public relation
2.3 elements of public relation
2.4 public relation as a management function
2.5 public relation as a philosophy
2.6 the role of public relation in the planking sector
2.7 public relation as a tool for stimulating the growth of the bank
2.8 functions of public relations practice
2.9 step in strategies public relations practice
2.10 public relation public
2.11 public relation strategies (tools) for improving banking sectors port for
3.1 Research methodology
3.2 Sources Of Data
3.3 Population of the study
3.4 Sample size determination
3.5 Sampling techniques
3.6 Research instrument used
3.7 Protesting of research instrument
3.8 Questionnaire administration and response
3.9 Method of data presentation and analysis
3.10 Limitation of the study
4.0 Data presentation and analysis
5.0 Findings, Recommendation AND Conclusion
5.4 suggested area of future research