THE APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK PLC)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1108
  • Access Fee: ₦5,000 ($14)
  • Pages: 107 Pages
  • Format: Microsoft Word
  • Views: 181
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
RESEARCH PROPOSAL

1.THE RESEARCH TOPIC
THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE)
2.OBJECTIVE OF STUDY
a.to know how the public relation programmes of UBA is able to win public (customer and  posterities buyers) good will and confidence for the organisation ) 
b.to know whether the head of public relation department belongs to the management.
c.whether the unabank has a poor public relation image.
3.SIGNIFICANCE OF STUDY
a,it is very important for an organisation to takes a critical look into its operation to feel the pulse of  it its various publics.
Ban organization should monitor and possibly diagnose public opinion . to do this effectively, the public relation department of such as organisation by nature of its work is assigned to do it.
Csources of data : is the primary and secondary data
Primary data being the original data and secondary being the already use ones.
Dmethod of data collection / research instrument in order to collect relevant data from the respondent, the research used questionnaire and interview guide as his research instruments.
Emethod of data analysis
After all the relevant data were collected,  the researcher used table,  percentages and chi-square in testing the hypothesis.
Fscope of study: the scope o this study in UBA okpara Avenue 
Gplan for literature review
The researcher ere will conduct library research on text books journal, magazines other publication related topic to the one under study.
 
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
TABLE OF  CONTENT

CHAPTER ONE
1.0  Introduction
1.1  Back ground of the study
1.2  Commercial banking in Nigeria
1.3  Origin and history of UBAbank limited
1.4  Statement of problem
1.5  Objective of the study
1.6  Significance of the study
1.7  Scope and delimitation of the study
1.8  Research   of hypothesis

CHAPTER TWO
2.0  LITERATURE REVIEW
2.1  meaning of public relation
2.2  theoretical foundation of public relation
2.3  elements of public relation
2.4  public relation as a management function 
2.5  public relation as a philosophy
2.6  the role of public relation in the planking sector
2.7  public relation as a tool for stimulating the growth of the bank
2.8  functions of public relations practice
2.9  step in strategies public relations  practice
2.10 public relation public
2.11 public relation strategies (tools) for improving banking sectors port for

CHAPTER THREE
3.1  Research methodology
3.2  Sources Of Data
3.3  Population of the study
3.4  Sample size determination
3.5  Sampling techniques
3.6  Research instrument used
3.7  Protesting of research  instrument
3.8  Questionnaire administration and response
3.9  Method of data presentation and analysis
3.10 Limitation of the study

CHAPTER FOUR
4.0  Data presentation and analysis

CHAPTER FIVE
5.0  Findings, Recommendation AND Conclusion
5.1  findings
5.2  recommendations
5.3  conclusion
5.4  suggested area of future research
5.5  bibliography
5.6  appendix

THE APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK PLC)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1108
  • Access Fee: ₦5,000 ($14)
  • Pages: 107 Pages
  • Format: Microsoft Word
  • Views: 181
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1108
    Fee ₦5,000 ($14)
    No of Pages 107 Pages
    Format Microsoft Word

    Related Works

    RESEARCH PROPOSAL 1.THE RESEARCH TOPIC THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE) 2.OBJECTIVE OF STUDY a.to know how the public relation programmes of UBA is able to win public (customer and  posterities buyers) good will and confidence for the organisation )  b.to know whether the head... Continue Reading
    RESEARCH PROPOSAL 1.THE RESEARCH TOPIC THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE) 2.OBJECTIVE OF STUDY a.to know how the public relation programmes of UBA is able to win public (customer and posterities buyers) good will and confidence for the organisation ) b.to know whether the head of... Continue Reading
    THE SOURCE AND APPLICATION OF FUNDS TO A COMMERCIAL BANKING SECTOR (A CASE STUDY OF ACCESS BANK PLC,) ABSTRACT This project work examines the sources and application of funds in a commercial banking sector with a particular reference to Access Bank Nigeria Plc. This is an attempt to explore and reveal the extent to which the bank is sourcing its... Continue Reading
    This study examined the ways in which the KCB Mtaani (agency banking) has been used as a competitive strategy at KCB through the enhancement of the financial inclusion within Nakuru County. The need for a competitive strategy was informed by the intense competition in terms of profitability and market share of the different banks. The specific... Continue Reading
    ABSTRACT The study was carried out to determine “evaluation of customer orientation as a strategy for achieving competitive edge in the banking sector”. The study was significant in... Continue Reading
    ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading
    ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
    ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
    ABSTRACT  The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading
    ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us