PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0709
  • Access Fee: ₦5,000 ($14)
  • Pages: 82 Pages
  • Format: Microsoft Word
  • Views: 777
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT 

This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. 
Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to attain this study was also expected to:
i.Examine the effectiveness of promotion techniques been employed by Guinness Nig Plc.
ii.Determine to which extent this organization have successfully operated its business with the current promotion of its permits 
iii.Device ways such that promotion could be used as a strategic instrument in enhancing increase in sales this research work is therefore significant in the sense that it has endeavoured to suggest workable and acceptable guidelines which companies many find useful in handing organizational problems particularly those  having to do with promotion.
Three research hypothesis were formulation to avoid deviation from the subject under study.  Both primary and secondary serves were used in collection of data the research instrument used in collimating the data were.
In organizing and presenting data collimated tables frequencies and percentages were used to present the raw data in a meaningful manner thereafter the variation hypothesis were tested using chi-square at a degree of 0.05 level of significance.
The following hypotheses were accepted after the test.
i.Malta Guinness is preferred to other competing malt drinks because of  its  superiority
ii.The price of the product hinges largely on the good will of Guinness trade name.
iii.The price of the product has influenced its share of the market.
Based on the findings the researcher opinion in materials some recommendation which hopefully will be useful to the company under studies in particular and other firm in the industry in general more so the conclusion of the study states that promotion of the product is not only the yard stick to measure the performance of a product in the market.  It whose that product superiority good will and other falters normally contribute immensely.
Nevertheless the promotion is the most strategic instrument not only for promoting the sales of a product but also for booking and projecting the overall corporate objectives of a firm.
 
TABLE OF CONTENTS
Cover page
Title page
Approval page
Dedication 
Acknowledgement 
Abstract
Table of contents 

CHAPTER ONE 
INTRODUCTION 
Background of the study
Historical background (Guinness Nig Plc)
Statement of the problem 
Objective of the study
Research hypothesis
Significance of the study
Scope of the study
Need for the study
Definition of terms.

CHAPTER TWO
Literature review
The promo tools
Promotion objectives and is economic importance 
Promotion policy/ strategies
Promotion mix strategies 
Setting the total promotion budget and mix 
Integrating the promotion mix
Promotion procedures 
Promotional pricing 
Factors influencing promotion decision 

CHAPTER THREE  
Research methodology
Profitability sample
Pilot survey
Source of data 
Population of study
Questionnaires administration
Limitation of study

CHAPTER FOUR  
Presentation analysis and interpretation of data 

CHAPTER FIVE
Summary of findings recommendation and conclusion.
Conclusion
Summary of findings
Recommendation 
Conclusion 
Questionnaires bibliography 

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0709
  • Access Fee: ₦5,000 ($14)
  • Pages: 82 Pages
  • Format: Microsoft Word
  • Views: 777
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0709
    Fee ₦5,000 ($14)
    No of Pages 82 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT  This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts.  Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends... Continue Reading
    ABSTRACT This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading
    ABSTRACT  This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.  Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading
    ABSTRACT This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to... Continue Reading
    PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.... Continue Reading
    ABSTRACT This research project is a very crucial study for the Guinness Nigeria plc. This study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of Guinness product (Malt). Guinness Nigeria plc was made use of by the researcher as a case of study because of the level and precision. This... Continue Reading
    ABSTRACT  This research project is a very crucial study for the Guinness Nigeria plc. This study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of Guinness product (Malt). Guinness Nigeria plc was made use of by the researcher as a case of study because of the level and precision.  This... Continue Reading
    (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract           This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any... Continue Reading
    THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading
    ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. -To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. -To determine the brand of... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us