MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1081
  • Access Fee: ₦5,000 ($14)
  • Pages: 75 Pages
  • Format: Microsoft Word
  • Views: 152
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT

In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders.
From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced.  The result of the research showed that female in Obiagu  Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred fore achieve explosiveness, distinctiveness and egotism in their utility.  They were attributing the rejection of locally made cosmetic to its price the respondents rented if high and not commensurate with its quality.


TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Table of contents
List of table
Abstract

CHAPTER ONE
Introduction
1.1Background of the study
1.2Statement of the Problem
1.3Objective of Study
1.4Scope of the Study
1.5Research Question
1.6Significance of the Study

CHAPTER TWO
Literature Review
2.1Concept of Marketing
2.2Historical Development
2.3Nature of Cosmetic Product
2.4Psychological Implications of Product Decision
2.5Buyers behaviour and the cosmetics market    

CHAPTER THREE
3.1Research Design
3.2Area of study
3.3Population of Study
3.4Sample and Sampling procedure
3.5Instrument for Data Collection
3.6Validation of Research Instrument
3.7Reliability of the Research Instrument
3.8Method of Administration of Data Instrument

CHAPTER FOUR
Presentation and Analysis of Data
Summary of Result/Finding

CHAPTER FIVE: 
Discussion of Results, Conclusion and Recommendations
5.1Discussion of Results
5.2Conclusion
5.3Implication of Results
5.4Recommendations
5.5Suggestion of further Research
5.6Limitations of Study
References
Appendix

MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1081
  • Access Fee: ₦5,000 ($14)
  • Pages: 75 Pages
  • Format: Microsoft Word
  • Views: 152
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1081
    Fee ₦5,000 ($14)
    No of Pages 75 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT             In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on... Continue Reading
    ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that... Continue Reading
    ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender... Continue Reading
    ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders. From the analysis of data collected, it was obvious... Continue Reading
    MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU TABLE OF CONTENTS CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objective of Study 1.4 Scope of the Study 1.5 Research Question 1.6 Significance of the Study CHAPTER TWO Literature... Continue Reading
    MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN TABLE OF CONTENT CHAPTER ONE 1.0 INTRODUCTION 1.2 General background to the subject matter 1.3 Problem (s) that study will be concerned with 1.4 The importance of studying the area 1.5 Definition of important terms 1.6... Continue Reading
    ABSTRACT In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban. In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged. In chapter two, the literature review,... Continue Reading
    ABSTRACT In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban. In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged. In chapter two, the literature review,... Continue Reading
    ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
    ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
    Call Us
    whatsappWhatsApp Us