PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY CASE PRODUCTS (A CASE STUDY OF PETALS ENUGU)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1219
  • Access Fee: ₦5,000 ($14)
  • Pages: 69 Pages
  • Format: Microsoft Word
  • Views: 181
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT 
This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.
a.To identify packaging as a promotional in order to increase sales and profitability of the product.
b.To determine whether a good packaging can help improve a brand image
c.To determine whether a good packaging can helped to increase its sales
d.To determine whether a good packaging serve as a substitute to advertising 
The population for study comprises of the personnel of peals Ltd distribution and consumer of Petals Beauty Care the researcher used for data collection were questionnaires and oral interview.  Tables and percentages were used in presenting and analyzing to data collected.  The chi-square statistics  was used to test the various hypotheses.  The overall promotool adopted by Petals has helped to increase sales and profitability of the products tremendously.
Based on the fining the research  recommence  the following.  The company should.
1.Be unique in packaging design
2.Choose the type packaging that must be assessed against its attributed during the appraisal of the design proposals.
3.They should have it in mind that packaging is a complement to media advertisement 
4.Since the company know that properly designed packaging serves as a constant reminder of the fries production. It is recommended that it should incorporate all those things that will project the company’s image.  The conclusion of the study of the Petals Beauty Care which is one of the leading cosmetics produce by petals Nigeria limited has been successful and in order to keep up its marketing of the product the company should use a properly designed attractive and captivating package 
 
TABLE OF CONTENT 

Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content 

CHAPTER ONE 
Introduction 
Statement of problem
Objective of study
Research hypothesis
Significance of study
Limitation of study
Scope of the study
Brief history of the company
CHAPTER TWO 
Literature review
Developing effective packaging
Packaging decision 
Package design
Package size
Package cost
Package concept 
Packaging growing use
Evaluation of alternatives
System  approval to packaging
Effective of packaging on consumer

CHAPTER THREE  
Research methodology 
Research decision 
Data collection method
Population of study
Sample sizes determination 
Sample size for personnel staff
Sample size for distribution
Questionnaires administration 
Validity test
Reliability test

CHAPTER FOUR 
Data analysis and discussion of findings 
Data analysis 
Hypothesis testing 

CHAPTER FIVE
Summary 
Conclusion
Recommendation 
Bibliography 
Journals
Questionnaires

PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY CASE PRODUCTS (A CASE STUDY OF PETALS ENUGU)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1219
  • Access Fee: ₦5,000 ($14)
  • Pages: 69 Pages
  • Format: Microsoft Word
  • Views: 181
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1219
    Fee ₦5,000 ($14)
    No of Pages 69 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT   This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To... Continue Reading
    ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional in order to increase sales and profitability of the product. b. To... Continue Reading
    ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To determine... Continue Reading
    ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional in order to increase sales and profitability of the product. b. To... Continue Reading
    ABSTRACT  This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To... Continue Reading
    PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading
    PACKAGING AS PROMOTIONAL TOOLS  IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.    To... Continue Reading
    (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading
    ABSTRACT This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of... Continue Reading
    ABSTRACT This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent... Continue Reading
    Call Us
    whatsappWhatsApp Us