CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1178
  • Access Fee: ₦5,000 ($14)
  • Pages: 97 Pages
  • Format: Microsoft Word
  • Views: 135
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ABSTRACT 
These projects look into the level to which consumers are protected in drug marketing in Nigeria.
This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the users
A variety of minor objectives exist and they include among others the investigation on how much the government involved in ensuring safety in the drug market probing into the activities of drug companies in the light of marketing concept and determining how the activities of patent medicine dealers affect that safety of consumers of drugs.
Secondary and primary data were used for this study.  The main instruments employed in the collection of data are self administrated questionnaires interviewed schedule and observation testing hypothesis.
The major finding were that; despite efforts by the government to ensure safety in the  drug market is still infested with unscrupulous drug manufactures and dealers who pay little or no regard all to the law.
It was also found out that most of them are not acquainted with these laws.  The consumers whom the laws are mean to protect are not well acquainted with the incapables of taking adequate action is the event of default.
Based on the findings, the following recommendation were made:
1.The government should work closely into the activities of the task force set up to tackle offenders and take drugs miscellaneous decree to include the hawking of drugs in the bus as an offence.
2.The motor part guards who ordinary are not laws enforcing agents should be given authority to impound any person selling drug in form of hawking or in an open place with the part
3.Government should formulate an education programmed amend at the consumers and his right in the market.
4.Consumers relationship with the police and the public complaints commissioner should be improved for the government to achieve the aim of educating drug raking in the country.
5.It is also concluded in the hypothesis test of result that the drug market is not safe for consumer of drugs in the country and the activities of patent and proprietary medicine dealers affect the consumers of drugs.
In conclusion the level of consumers protection in drug marketing is not impressive.  A greater effort is needed on the part of the government to address the issue of consumer’s safety in the drug market.
 
LIST OF TABLE
Table 1:Distribution and return of questionnaires 
Table 2A:Source of drug for consumers 
Table 2B:Consumer contact with take drugs
Table 2C:consumer ability to recognize take drugs
Table 2E:Willingness of consumer to report of take to police 
Table 2F:Consumer awareness (knowledge) of enacted on drug law 
Table pharmacist awareness (knowledge) of law on drugs
Table purchase of tale drugs by the pharmacist 
Table testing of drugs on second purchase 
Table treatment of patients by apprentice or workers
Table trading drugs classified as poison
Table purchase of take drugs by dealer
Table testing of drug before purchase.
 
TABLE OF CONTENTS 
Cover page
Title page
Approval page
Dedication 
Acknowledgement
Abstract 
List of table

CHAPTER ONE 
1.0Introduction 
1.1Background of the study
1.2Statement of problem
1.3Objective of study
1.4Hypotheses of study
1.5Significance of study
1.6Scope and limitation of study

CHAPTER TWO
2.0Review of related literature 
2.1Historical dimension/ origin of consumer protect
2.2Basic for consumers protection 
2.3Marketing concept on consumer
2.4The Nigerian consumer
2.5Consumer protection in Nigeria
2.6Some forms of consumer protection in Nigeria
2.7Some laws that enhance consumer protection
2.8The role of NAFDAC in ensuring consumer protection

CHAPTER THREE
3.0Research methodology
3.1Population of study
3.2Sample size
3.3Research instrument 
3.4Source of data
3.5Validation of research instrument 
3.6Method of data analysis 


CHAPTER FOUR
4.0Presentation analysis 
4.1Interpretation of data
4.2Test of hypothesis 

CHAPTER FIVE
5.0Summary of finding recommendation and conclusion
5.1Summary of finding
5.2Recommendations 
5.3Conclusion
Bibliography
Appendix    


CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1178
  • Access Fee: ₦5,000 ($14)
  • Pages: 97 Pages
  • Format: Microsoft Word
  • Views: 135
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    Details

    Type Project
    Department Marketing
    Project ID MKT1178
    Fee ₦5,000 ($14)
    No of Pages 97 Pages
    Format Microsoft Word

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