PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1334
  • Access Fee: ₦5,000 ($14)
  • Pages: 122 Pages
  • Format: Microsoft Word
  • Views: 134
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT
This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka).
The researcher set out with the following objectives.
-To determine of the marketing constitute a problem to the company.
-To find out the extent to which government assists small scale industries 
Three hypothesis were formulated. A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research, a structured questionnaire was developed and administered by the research to staff and management, customers/users of Wilson group of companies products Chi-square was used to test the three hypotheses formulated. 
The simple size study was determined using topman’s formular for the distributors and customers, while census survey were used for management and relevant staff of Wilson group of companies.
The following findings were made
-The Wilson group of companies have marketing problem, funds inhibit their expansion.
-That the marketing problems of Wilson group of companies as a small scale industries including lack of finance, supply of enough quality of raw materials, labour management problems marketing/promotional problem. Until the government and management of small scale industries including Wilson group of companies wake-up to challenges facing them, small scale industries cannot survive and flourish sufficient number to compete with the industry of the future. The following recommendations were made 
- That Wilson group of companies should improve on their produce performance by making use of research work.   

TABLE OF CONTENT
Title page 
Approval page
Dedication 
Acknowledgement 
Abstract 
Table of content

CHAPTER ONE
1.0Introduction 
1.1Background of the study
1.2Statement of problems
1.3Objectives of the study
1.4Formulation of hypothesis 
1.5Significance of the study
1.6Scope of the study
1.7Definition of terms 

CHAPTER TWO
2.0Literature review 
2.1An over view of marketing 
2.2Definition and concept of small-scale Industry
2.3Marketing mix for small-scale firms 
2.4Application of marketing concept by small scale firms 
2.5Problems of small-scale industries 
2.6Government polices/incentives for promoting small-scale industries 
2.7Prospects of small scale industry.
2.8Marketing problem of Wilson Group Companies.

CHAPTER THREE
3.0Methodology 
3.1Research design 
3.2Sources of data collection 
3.3Population of the study
3.4Sample size determination
3.5Sample techniques  
3.6Instruments for data collection
3.7Method of data analysis
3.8Limitations of the study

CHAPTER FOUR
4.0Data presentation, analysis and interpretation of data
4.1Presentation of analysis of data
4.2Testing of hypotheses

CHAPTER FIVE
Summary of findings, recommendations and conclusion 
5.1Summary of findings 
5.2Recommendation
5.3Conclusion 
Bibliography
Appendix 

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1334
  • Access Fee: ₦5,000 ($14)
  • Pages: 122 Pages
  • Format: Microsoft Word
  • Views: 134
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1334
    Fee ₦5,000 ($14)
    No of Pages 122 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale... Continue Reading
    ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale... Continue Reading
    ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale... Continue Reading
    ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. -To determine of the marketing constitute a problem to the company. -To find out the extent to which government assists small scale... Continue Reading
    ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading
    ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading
    MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU). ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry... Continue Reading
    INTRODUCTION Finance has been identified as one of the major factors for the development of small-scale industries in Nigeria economy. For the establishment of small-scale business in Nigeria, the first factor to consider is the availability and source of fund for setting up the industry. Small-scale business is an organization that can be... Continue Reading
    ABSTRACT In Nigeria the recognition of the economic significance of small-scale enterprises is only a recent phenomenon. Hitherto, the adopted industrialization strategy, which originated in the colonial era, encouraged the undistracted use of imported raw materials to produce import substitutes. To the extent that this strategy was biased towards... Continue Reading
    ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us