MARKETING OF COMMERCIAL BANK’S SERVICES

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1241
  • Access Fee: ₦5,000 ($14)
  • Pages: 34 Pages
  • Format: Microsoft Word
  • Views: 293
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ABSTRACT
Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. 
And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies.
Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quality of services provided. the bank employ marketing strategies like promotion pricing, distribution, production differentiation etc nowadays. This project therefore is out to find the extent to which they have employed marketing strategies and its impact on the banking habit of the inhabitants of Nigeria.
To attain the above, data was collected through secondary sources such as the intensive extraction of ideas and information from both published and unpublished materials, journals etc.

TABLE OF CONTENTS
Title page 
Approval page 
Dedication
Acknowledgement
Abstract

CHAPTER ONE 
INTRODUCTION 
1.1background of study 
1.2statement of problem
1.3objective of study 
1.4significance of study 
1.5limitation of study 
1.6definition of the terms.

CHAPTER TWO 
2.1The literature review.

CHAPTER THREE
RESEARCH DESIGN AND METHOLOGY
3.1 source of data (secondary data only)
3.2locations of data
3.3method of data collection.

CHAPTER FOUR 
4.1findings

CHAPTER FIVE
5.1Recommendation 
5.2Conclusion
Bibliography.

MARKETING OF COMMERCIAL BANK’S SERVICES
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1241
  • Access Fee: ₦5,000 ($14)
  • Pages: 34 Pages
  • Format: Microsoft Word
  • Views: 293
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    Details

    Type Project
    Department Marketing
    Project ID MKT1241
    Fee ₦5,000 ($14)
    No of Pages 34 Pages
    Format Microsoft Word

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