EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1049
  • Access Fee: ₦5,000 ($14)
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 154
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

INTRODUCTION

Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by price.  According to Ode (2011), the term price simply means the amount of money that you actually pay in order to buy a good or service so that any relation between the buyer and seller is confined to the transaction itself. This definition is inadequate for marketing purposes because it ignores guarantees, after soles services, installation, maintenance, consultancy, delivery, credit, etc. which distinguish one transaction from the next but often “freeâ€ or included in the price. Price in marketing is still broader than the economists conception. It is as much as the total product i.e the amount of money paid to acquire a good or service plus the cost of guarantees, after sales services, maintenance, consultancy, delivery, credit etc.   

 

 CHAPTER ONE INTRODUCTION 

 1.1  Background to the Study 

1.2  Statement of the problem 

1.3  Objective of the study 

1.4  Significance of the study 

1.5  Research Question

 1.6  Scope of the study 

1.7  Definition of terms  


CHAPTER TWO LITERATURE REVIEW 

 2.1  Introduction 

2.2  Concept of Price 

2.3  External and Internal Factors Affecting Pricing 

2.3.1  Pricing Setting 

3  2.4  Pricing Objective 

2.5  Pricing Strategies 

2.5.1  Cost Plus Pricing 

2.5.2 Break Even Pricing 

2.5.3 Demand Based perceived Value pricing 

2.5.4  Discriminatory pricing 

2.5.5  Average rate pricing 

2.5.6  Bid- Pricing 

2.5.7  Psychological Pricing Tactics 

2.5.8  Discount Pricing Tactics 

2.6  The Effects of Price Increase on Sales Volume

 2.7  Price Changes 

2.8  Pricing Constraints  


CHAPTER THREE RESEARCH METHODOLOGY  3.1  Introduction 

4  3.2  Research Design 

3.3  Area of the study 

3.4  Population of the Study 

3.5  Sample Size and Sampling Techniques 

3.6  Instrument of data collection 

3.7  Reliability 

3.8  Validity 

3.9  Method of data collection 

3.10  Methods of data presentation and analysis

  CHAPTER FOUR DATA PRESENTATION AND ANALYSIS  

4.1  Introduction 

4.2  Respondent characteristics 

4.3  Data Presentation and Analysis 

4.4  Summary of findings 

4.5  Discussion of findings 


CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATION  

5.1  Summary 

5.2  Conclusion 

5.3  Recommendations

 BIBLIOGRAPHY

EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1049
  • Access Fee: ₦5,000 ($14)
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 154
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1049
    Fee ₦5,000 ($14)
    No of Pages 50 Pages
    Format Microsoft Word

    Related Works

    Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other... Continue Reading
    This study was conducted to examine the effect of oil price fluctuations on the price of selected agricultural commodities in Nigeria using time series data sourced from Central Bank website, United States Energy Information Administration (E.I.A) website and Food and Agricultural Organization Statistics (FAOSTAT) between January 2000 and December... Continue Reading
    This study was conducted to examine the effect of oil price fluctuations on the price of selected agricultural commodities in Nigeria using time series data sourced from Central Bank website, United States Energy Information Administration (E.I.A) website and Food and Agricultural Organization Statistics (FAOSTAT) between January 2000 and December... Continue Reading
    Abstract It is pertinent to say that the objective of this study is on the effect of recession on the price of consumable goods. Pricing and its increasing or decreasing is currently confronted not only by, the state of the economy, but also by importation, exportation and internet... Continue Reading
    TITLE PAGE (1999-2013) CHAPTER ONE INTRODUCTION 1.1.    Background of the study The effect of prices of petroleum products on food items and the economy of Nigeria cannot be over emphasized.Petroleum products range from aviation fuel to kerosene just to mention a few,... Continue Reading
    ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading
    ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the... Continue Reading
    TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses... Continue Reading
    ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading
    ABSTRACT  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales... Continue Reading
    Call Us
    whatsappWhatsApp Us