THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE

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  • Department: Marketing
  • Project ID: MKT1153
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ABSTRACT 

Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use of questionnaires and documented materials respectively. The population of the study was 227,400, while the sample size was 399. Chi-square test statistics was used to test the high hypotheses. Among the findings of the study; in effective and high cost of transportation, lack of storage facilities and basic infrastructure hindered the marketing of agricultural products in the area. The researcher thus recommended the provision of basic infrastructure like accessible road, storage facilities and improved transport system among others to assist in improving the marketing of agricultural products in the area. 
 
TABLE OF CONTENTS 

Title page..

Certification 

Dedication

Acknowledgements

Abstract.

Table of contents.

CHAPTER ONE 

1.1 Introduction 
 
1.2 Stament of the problem

1.3 Objective of the study 

1.4 Research questions 

1.5 Significance of the study

1.6 Scope and limitation of the study

1.7 Definition of terms

CHAPTER TWO: REVIEW OF RELATED LITERATURE. 

2.0 An over view of physical distribution

2.1 Nature and importance of physical distribution and marketing logistics. 

2.2 Distribution channels for consumer products. 

2.3 Objectives of channels of distribution. 


2.4 Functions of distribution channels
 
2.5 Selecting the type of channel. 

2.6 Distribution of agricultural produce in Nigeria 

2.7 Impact of agricultural marketing in Nigeria

2.8 Factors that affect agricultural marketing in Nigeria. 

CHAPTER THREE: RESEARCH METHODOLOGY 

3.1 Sources of data collection. 

3.1.1 Primary data

3.1.2 Secondary data 

3.2 Population of the study

3.3 Sample size determination 

3.4 Sample technique

3.5 Validity and reliability of the instrument. 
 
3.6 Method of data analyses.. 

CHAPTER FOUR: PRESENTATION, ANALYSES AND 

INTERPRETATION OF DATA 

Introduction. 

4.0 Introduction

4.1 Data analyses

4.2 Test of hypotheses

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND 

RECOMMENDATIONS 

5.1 Summary of findings

5.2 Conclusion 

5.3 Recommendations

Bibliography
  
Appendix
Questionnaires
 

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1153
  • Access Fee: ₦5,000 ($14)
  • Pages: 71 Pages
  • Format: Microsoft Word
  • Views: 191
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    Details

    Type Project
    Department Marketing
    Project ID MKT1153
    Fee ₦5,000 ($14)
    No of Pages 71 Pages
    Format Microsoft Word

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