This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performance of company is against the tentative hypothesis. It was concluded that truly the an examination of impact of strategic planning on sales promotion is good and is compulsory in a company or an organization for them not to lack behind. Recommendations were made to ensure that companies especially Nigeria bottling company. Focus their attention of the top management level. Middle and lower management on strategic planning as this will boast the company’s performance.
In this topic emphasis can be on impact of strategic planning on business growth to the achievement of basic objective.
In the course of investigation, was discovered that planning is important, relevant and advantageous on the growth of an organization strategic planning serves as the way of meeting up a mission been set a side, it is the guide line of a business success. It gives a guide line of meeting up a specific target.
In order to shed light on the above point s, the research work will be divided into five chapters.
Chapter one of the research work will be mainly for introduction of the study, background of the study, statement of the problem. Objective of the study, importance of the study, scope and limitation of the study and research methodology.
Chapter two of the research work will be mainly for literature review of the study, the nature and scope of sales promotion, the promotion strategies, sales promotion, forms sales promotion, promotional mix ingredients and situation analysis.
Chapter three of the research work will be mainly for describes the methods used for data collection, presentation and analysis of the data.
Chapter four of the research work will be mainly for the historical background of Nigeria bottling company plc, analysis of data is also done and presented in this chapter.
Chapter five of the research work mainly deals with summary of finding, conclusion, recommendation.
TABLE OF CONTENTS
Table of content ix
1.1Background of the Study3
1.2Statement of the Problem3
1.3Objective of the Study5
1.4Importance of the Study8
1.5Scope and Limitation of the Study9
2.1The Nature and Scope of Sales Promotion12
2.2The Promotion Strategies17
2.3Sales Promotion Planning18
2.4Co-ordinating the Promotion Plan19
2.5The Targets of Sales Promotion20
2.6Forms of Sales Promotion23
2.7Promotional Mix Ingredients30
3.1Research Population and Sample Size35
3.3Data Collection Method36
3.4Presentation and Analysis Technique36
4.0Presentation and Analysis of Data38
4.1Historical Background of Case Study39
4.2Data presentation analysis41
4.3Test of hypothesis42
4.4Discussion of result60
5.0Summary, Conclusion, and Recommendation62
5.1Summary of findings65
5.6Appendix – Questionnaire