IMPACT OF PRODUCT PRICING ON ORGANIZATIONAL EFFECTIVENESS (A CASE OF NIGERIAN BREWERIES PLC. ABA)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1167
  • Access Fee: ₦5,000 ($14)
  • Pages: 69 Pages
  • Format: Microsoft Word
  • Views: 202
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Abstract

This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of consumers. The study also indicated that factors such as perception, product quality, Advertising and culture to a large extent influence the buying behaviour of consumers. Based on these findings and others, the researcher made such recommendations such as setting reasonable prices, ensuring adequate product availability, adhering to quality standards and specifications as well as engaging the service(s) of marketing experts in the management of company production processes, which if applied, will help increase the sales and overall performance of the company.


CHAPTER ONE
INTRODUCTION
1.1Background of the Study
1.2             Statement of the Problem
1.2Objectives of the Study
1.3Research Questions
1.4Research Hypotheses 
1.5Scope of the Study
1.7Significance of the Study
1.8              Operational Definition of Terms
1.9Organization of the Study
1.10Conceptual Framework of the Study


CHAPTER TWO

REVIEW OF RELATED LITERATURE
Conceptual
Empirical


CHAPTER THREE
RESEARCH METHODOLOGY
3.1Research Design
3.2Area of the Study
3.3Population and Sample Size Determination
3.4Sources of Data
3.5 Instrument for Data Collection
3.6Reliability and Validity of Instruments
3.7Method of Data Analysis 

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
References
Appendix One:Questionnaire 
IMPACT OF PRODUCT PRICING ON ORGANIZATIONAL EFFECTIVENESS (A CASE OF NIGERIAN BREWERIES PLC. ABA)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1167
  • Access Fee: ₦5,000 ($14)
  • Pages: 69 Pages
  • Format: Microsoft Word
  • Views: 202
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    Details

    Type Project
    Department Marketing
    Project ID MKT1167
    Fee ₦5,000 ($14)
    No of Pages 69 Pages
    Format Microsoft Word

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