AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0823
  • Access Fee: ₦5,000 ($14)
  • Pages: 89 Pages
  • Format: Microsoft Word
  • Views: 693
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT
This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu.
The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives.
In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected.
This sample random sampling technique and chi-square statistical tools was used for this study.
i. From the analysis of the data, it was deduced that the selected firms consider the application of product positioning as very important part of firm’s sales objectives.
ii. The selected firms also used product positioning to achieve their aims.
iii. The firms marketing operations are regionally structured.  However, it was noted that the firms is selling to all the customers.
Finally, the following suggestion were seen:
a. There should be adequate provision of funds.
b. The firm should engage more effort to train their sales executives.
c. They should improve on advertising and other sales promotion mix.
d. Lastly, the issue of transportation and distribution facilities should be improved.

TABLE OF CONTENTS
Title Page                                                 i
Approval Page                                         ii
Dedication                                               iii
Acknowledge                                           iv
Abstract                                                   v

CHAPTER ONE: INTRODUCTION 
1.1 Background of the Study 1
1.2 Statement of Problem 3
1.3 Objective of the Study
1.4 Scope of the Study 6
1.5 Formulation of Hypothesis 7
1.6 Significance of the Study 9
1.7 Definition of Terms 9

CHAPTER TWO: REVIEW OF RELATED LITERATURE 
2.1 Meaning and Scope of Product Position Strategies  11
2.2 Bases for Position A Product 4
2.3 Types of Positioning Strategy 17
2.4 Product Positioning Process 21
2.5 Enveloping  of positioning Strategies 24
2.6 Evaluation  of positioning strategies 28
2.7 Communicating The Company’s Positioning Strategies 29 

CHAPTER THREE:
 RESEARCH METHODOLOGY 
3.1 Sources  data     34
3.2 Determination of sample size customers  
Sample size   35
3.3 Sampling  technique 37
3.4 Research instrument used 37
3.5 Validation of research instruments 39
3.6 Questionnaire allocation and administration 39
3.7 Method of data treatment an analysis 43
3.8 Limitation of the study 43 

CHAPTER FOUR:  
4.1 DATA PRESENTATION AND ANALYSIS OF 58 
4.1 TESTING OF  HYPOTHESIS 65
4.2 TESTING  OF  HYP;OTHESIS 69

CHAPTER FIVE:
SUMMARY, AND FINDING CONCLUSION, AND RECOMMENDATION 
5.1 Summary of Findings 79
5.2 Recommendation 81
5.3 Conclusion 84
Bibliography 

AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0823
  • Access Fee: ₦5,000 ($14)
  • Pages: 89 Pages
  • Format: Microsoft Word
  • Views: 693
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0823
    Fee ₦5,000 ($14)
    No of Pages 89 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
    ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
    (A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.         The study seeks to find out how product positioning helps the firms in achieving greater part of... Continue Reading
    (A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales... Continue Reading
    ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt... Continue Reading
    ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading
    INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
    ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading
    ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading
    INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us