PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIA BREWERY PLC)

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  • Department: Marketing
  • Project ID: MKT1233
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  • Pages: 117 Pages
  • Format: Microsoft Word
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ABSTRACT 
This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc). 
The objectives of the study were: 
To ascertain whether the company has sufficient number of functional distribution vans. 
To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. 
Literature review was carried out on related materials, handbooks and journals. 
The population of study were the staff, distributors and customers to the company.    
Simple randomly sampling technique was used to determine the sample size in order to reduce the error of bias and every member of the population have equal chance of being selected. Questionnaires were used to elicit data from respondents, simple tables and percentages were used to analysis data. 
From the analysis it was discovered that: 
Nigeria breweries maintained only one central warehouse in the factory promises which permit more rapid adjustments to changes. 
    The major problems facing the company is in the area of transportation in view of this: 
1)It was recommended that top management should ensure that a distribution system is predicated upon clearly defined aims and objectives. 
2)The need for periodic critical appraisal of their distribution state with a view to identifying the factors that inhibits their effectiveness was suggested.  
These measures will help improve the distribution system of the company. 
 
TABLE OF CONTENT 
Title Page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VII
List of tables 
Table of content VIII

CHAPTER ONE 
Introduction 
1.1Background of the study 1
1.2Statement of problem 10
1.3Objectives of the study 11
1.4Formulation of hypothesis 11
1.5Significance of the study 12
1.6Scope of the study 14
1.7Limitation of the study 15
1.8Definition of terms 18

CHAPTER TWO 
LITERATURE REVIEW 
2.0Development and growth of the brewery industry in Nigeria 26
2.1Physical distribution objectives and policies 30
2.2Development distribution strategy 35
2.3Major components/decisions in physical distribution 38
2.4Physical distribution efficiency and profit. 43
2.5Control of physical distribution in the brewery industries. 45

CHAPTER THREE    
3.0Research design and methodology 48
Area and design of the study 48
3.1Sources of data 54
3.2Population of the study
3.3Determination of the sample size 

CHAPTER FOUR 
4.0Data presentation, analysis and interpretation 69
4.1Presentation and interpretation of data 69
4.2Test of hypothesis 86

CHAPTER FIVE 
5.0Summary of findings, recommendation and conclusion 
5.1Summary of findings 100
5.2Recommendation 103
5.3Conclusion 107
Bibliography 109
Appendix

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIA BREWERY PLC)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1233
  • Access Fee: ₦5,000 ($14)
  • Pages: 117 Pages
  • Format: Microsoft Word
  • Views: 148
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    Details

    Type Project
    Department Marketing
    Project ID MKT1233
    Fee ₦5,000 ($14)
    No of Pages 117 Pages
    Format Microsoft Word

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