EFFECTS OF SALES PROMOTION ON ORGANIZATION.

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  • Department: Marketing
  • Project ID: MKT0783
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Abstract
The business environment has become very competitive in the 21st century due to the
growth in technology, infrastructure and access to information around the
globe. This has made the environment very complex and consumer preferences keep
changing because of the low switching cost in the market. Due to this increasing demand of consumers in the market, management of business
organizations have to increase their resources with attention focused more on attracting
and retaining its customers (Kotler, 2003).

The ever increasing competition in the global market has prompted organizations to
be determined and ensure satisfaction of customer needs and wants more efficiently and effectively than ones competitors (Kotler, 1988).Sales
promotion is an initiative undertaken by organizations to promote and increase
sales, usage or trial of a product or services (Aderemi, 2003). Sales promotion
refers to the provision of incentives to customers or to the distribution channel
to stimulate demand for a product. It is an important component of an organizations overall marketing strategy along with advertising, public
relations and personal selling. Sales promotion acts as a competitive weapon by
providing an extra incentive for the target audience to purchase or support one
brand over the other. It is particularly effective in spurring product trials
and unplanned purchases (Aderemi, 2003).

Sales promotion is a marketing activity that adds to the basic value proposition behind
a product (i.e. getting more for less) for a limited time in order to stimulate
consumer purchasing, selling effectiveness or the effort of the sales force
(Aderemi, 2003). Thisimplies that, sales promotion may be directed either at
end consumer or at selling intermediaries such as retailers or sales crews.



CHAPTER ONE

INTRODUCTION

1.1 Background information

1.2 Statement of the problem

1.3 Objectives of the study

1.4 Research Questions

1.5 Justification

1.6 Scope of the study.

1.7 Limitations of the study



CHAPTER TWO

LITERATURE REVIEW

2.0 Introduction

2.1 Theoretical Review

2.3Critique of the existing literature 

2.4 Summary

2.5 Research gaps



CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1 Research design 

3.2 Population

3.6 Data collection procedure

3.7 Pilot test

3.8 Data processing and analysis



CHAPTER FOUR

RESEARCH FINDINGS AND DISCUSSION

4.1 Introduction



CHAPTER FIVE

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

REFERENCES


APPENDIX 1

APPENDIX II

QUESTIONNAIRE

APPENDIX III

WORK PLAN

APPENDIX IV


BUDGET

EFFECTS OF SALES PROMOTION ON ORGANIZATION.
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+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT0783
  • Access Fee: ₦5,000 ($14)
  • Pages: 42 Pages
  • Format: Microsoft Word
  • Views: 664
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    Details

    Type Project
    Department Marketing
    Project ID MKT0783
    Fee ₦5,000 ($14)
    No of Pages 42 Pages
    Format Microsoft Word

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