EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1325
  • Access Fee: ₦5,000 ($14)
  • Pages: 49 Pages
  • Format: Microsoft Word
  • Views: 189
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ABSTRACT
The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.
During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more effort on their services.
To solve the research problems of ETV based on the findings which is the inability to adequately adopt the marketing concept as regards to customers satisfaction in their operation.
The management of ETV have to utilize various techniques such as knowing their customers complaints by making use of public relations strategy and field survey as to achieve the best of television services.
The management should organize programmes such as workshop, seminars from time to time as to educate the staff on the method of improving efficient relationships with the customers.
Conclusively, if these recommendations are effectively applied, it will help in enhancing the efficiency and effectiveness of the services rendered or offered by Enugu Television (ETV) to its numerous customers.

TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENTS

CHAPTER ONE
1.1Background to the Study
1.2Statement of the Problem
1.3Objectives of the Study
1.4Significance of the Study
1.5Scope of the Study
1.6Limitation of the study
1.7Definition of Terms

CHAPTER TWO
2.0Review of Related Literature
2.1Theoretical Framework
2.2Marketing Defined
2.3Services Defined
2.4Characteristics of Services
2.5Marketing mix for services
2.6Marketing Strategy
2.7Performance problems in services organization

CHAPTER THREE
Discussion of Findings

CHAPTER FOUR
4.0Summary, Recommendation and Conclusion
4.1Summary of Findings
4.2Recommendation
4.3Conclusion

EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1325
  • Access Fee: ₦5,000 ($14)
  • Pages: 49 Pages
  • Format: Microsoft Word
  • Views: 189
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    Details

    Type Project
    Department Marketing
    Project ID MKT1325
    Fee ₦5,000 ($14)
    No of Pages 49 Pages
    Format Microsoft Word

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