INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.
TABLE OF CONTENTS
CHAPTER ONE
1.0 INTRODUCTION 1.1 BACKGROUND STUDY 1.2 STATEMENT OF THE PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 RESEARCH QUESTION 1.5 SIGNIFICANCE OF THE STUDY 1.6 SCOPE OF STUDY 1.7 LIMITATION OF STUDY
CHAPTER TWO
LITERATURE REVIEW 2.1 INTRODUCTION 2.2 ELECTRONIC BANKING 2.3 TYPE OF ELECTRONIC BANKING 2.4 THE PROBLEMS AND SOLUTIONS ASSOCIATED WITH THE DEVELOPMENT OF ATM BANKING IN NIGERIA 2.5 NEGATIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA 2.6 POSITIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY 3.1 AREA OF STUDY 3.2 SAMPLE AND SAMPLING TECHNIQUES 3.3 INSTRUMENTS OF DATA COLLECTION 3.4 METHOD OF DATA COLLECTION 3.5 METHOD OF DATA ANALYSIS
CHAPTER FOUR DATA PRESENTATION, INTERPRETATION AND ANALYSIS 4.1 DATA PRESENTATION 4.2 DATA ANALYSIS
CHAPTER FIVE SUMMARY, RECOMMENDATION AND CONCLUSION 5.1 SUMMARY OF FINDING 5.2 RECOMMENDATION 5.3 CONCLUSION
APPENDIX QUESTIONNAIRE
TABLE OF CONTENT CHAPTER ONE 1.0Introduction 1.1Background of the Study 1.2Statement of the problem 1.3Significant of the Study 1.4Purpose of the Study 1.5Statement of Hypothesis 1.6Scope of the Study 1.7Definition of Terms CHAPTER TWO 2.1Selling and Selling Concept 2.2What is a Market 2.3Consumers Market 2.4 Consumer Goods Characteristics 2.5Importance of the Salesman 2.6Functions of the Salesman 2.7The selling process CHAPTER THREE 3.0Methodology 3.1Area of Study 3.2Research Design 3.3Population of the Study 3.4Sample and Sampling Techniques 3.5Instrument for Data Collection 3.6Administration of the Instrument 3.7Method of Data Analysis and Presentation CHAPTER FOUR 4.0Presentation and Analysis of Data 4.1Customer Characteristics and Classification 4.2Presentation and Analysis of Consumers Questionnaire 4.3Salesmen Characteristic and Classification 4.4Presentation and Analysis of Salesmen Questionnaire 4.5Proof of Hypothesis CHAPTER FIVE 5.0Summary, Conclusion and Recommendations 5.1Summary 5.2Conclusion 5.3Recommendations Bibliography
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading
INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading
INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
(A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0 INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with... Continue Reading