AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0818
  • Access Fee: ₦5,000 ($14)
  • Pages: 56 Pages
  • Format: Microsoft Word
  • Views: 754
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
 INTRODUCTION
Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.

TABLE OF CONTENTS

CHAPTER ONE

1.0 INTRODUCTION
1.1 BACKGROUND STUDY
1.2 STATEMENT OF THE PROBLEM
1.3     OBJECTIVES OF THE STUDY  
1.4    RESEARCH QUESTION
1.5    SIGNIFICANCE OF THE STUDY
1.6    SCOPE OF STUDY
1.7    LIMITATION OF STUDY

CHAPTER TWO

LITERATURE REVIEW
2.1    INTRODUCTION
2.2    ELECTRONIC BANKING
2.3    TYPE OF ELECTRONIC BANKING
2.4    THE PROBLEMS AND SOLUTIONS ASSOCIATED
        WITH THE DEVELOPMENT OF ATM  BANKING IN NIGERIA
2.5    NEGATIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA
2.6    POSITIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY
3.1    AREA OF STUDY
3.2    SAMPLE AND SAMPLING TECHNIQUES
3.3    INSTRUMENTS OF DATA COLLECTION
3.4     METHOD OF DATA COLLECTION
3.5    METHOD OF DATA ANALYSIS

CHAPTER FOUR
DATA PRESENTATION, INTERPRETATION AND ANALYSIS
4.1    DATA PRESENTATION
4.2    DATA ANALYSIS

CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1    SUMMARY OF FINDING
5.2    RECOMMENDATION
5.3    CONCLUSION

APPENDIX
QUESTIONNAIRE

TABLE OF CONTENT
CHAPTER ONE
1.0Introduction
1.1Background of the Study
1.2Statement of the problem
1.3Significant of the Study
1.4Purpose of the Study
1.5Statement of Hypothesis
1.6Scope of the Study
1.7Definition of Terms
CHAPTER TWO
2.1Selling and Selling Concept
2.2What is a Market
2.3Consumers Market
2.4 Consumer Goods Characteristics
2.5Importance of the Salesman
2.6Functions of the Salesman
2.7The selling process
CHAPTER THREE
3.0Methodology
3.1Area of Study
3.2Research Design
3.3Population of the Study
3.4Sample and Sampling Techniques
3.5Instrument for Data Collection
3.6Administration of the Instrument
3.7Method of Data Analysis and Presentation
CHAPTER FOUR
4.0Presentation and Analysis of Data
4.1Customer Characteristics and Classification
4.2Presentation and Analysis of Consumers Questionnaire
4.3Salesmen Characteristic and Classification
4.4Presentation and Analysis of Salesmen Questionnaire
4.5Proof of Hypothesis
CHAPTER FIVE
5.0Summary, Conclusion and Recommendations
5.1Summary
5.2Conclusion
5.3Recommendations
Bibliography

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0818
  • Access Fee: ₦5,000 ($14)
  • Pages: 56 Pages
  • Format: Microsoft Word
  • Views: 754
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0818
    Fee ₦5,000 ($14)
    No of Pages 56 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading
    INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
    INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
    ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading
    ABSTRACT This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started... Continue Reading
    ABSTRACT This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us