THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0798
  • Access Fee: ₦5,000 ($14)
  • Pages: 79 Pages
  • Format: Microsoft Word
  • Views: 870
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT
This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”.
The main purpose was to find out among other things the followings:
- To examine if the promotional strategies used by the hotel lead to increase in customer awareness.
- To determine if the quality of services rendered by the hotel will lead to a bright future for the company.
- The population of the study comprises the customers and the management and relevant staff of Nike Lake Resort Hotel. The researcher used Topman’s formular to determine the sample size of the customers and census was also used for the staff of Nike Lake Resort Hotel.
- A structured questionnaire was developed and administered by he researcher to 288 respondents comprising the customers and management and relevant staff of the organisation.
- Chi-square was used to test the four hypothesis formulated, based on the study carried out, the following findings were made.
- That customers are not satisfied with the charges for services of the hotel.
- That the services of Nike Lake Hotel are readily available to their customers.
- That customers not withstanding the charges are satisfied with the services rendered.
- Based on the findings, the researcher made the following recommendations.
- That Nike Lake Resort Hotel should make their charges affordable to their customers in order to make more returns for the hotel.
- And also they should appreciate the need for the use of effective promotional strategies.
- The government on their part should provide a scheme to help Hotel to obtain funds if necessary in order to encourage tourism.
- The researcher strongly believes that these recommendations will help to achieve the desired goals if properly applied and co-ordinated by the parties concerned.
 
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VII
TABLE OF CONTENT X

CHAPTER ONE
BACKGROUND OF THE STUDY 1
STATEMENT OF PROBLEM 5
OBJECTIVES OF THE STUDY 6
FORMULATION OF HYPOTHESIS 7
SIGNIFICANCE OF STUDY 7
SCOPE OF THE STUDY 9
LIMITATIONS OF THE STUDY 9
DEFINITION OF TERMS 10

CHAPTER TWO
LITERATURE REVIEW 12
MARKETING OF SERVICE AN OVERVIEW 12
CUSTOMERS BEHAVIOUR AND MOTIVATION IN THE HOTEL MARKETING 17
EFFECTS OF COMPETITION ON THE MARKETING OF HOTEL OPERATIONS/SERVICES 19
THE MARKETING PROBLEMS OF NIKE LAKE RESORT HOTEL21
BUSINESS FACILITIES LEISURE FACILITIES CARE 23
HIRE AND BOATING SERVICES IN THE HOTEL OPERATIONS

CHAPTER THREE
RESEARCH METHODOLOGY 25
SOURCE OF DATA COLLECTION 25
POPULATION OF STUDY 26
DETERMINATION OF SAMPLE SIZE 26
SAMPLING TECHNIQUES 28
RESEARCH INSTRUMENT 28
DISTRIBUTION OF QUESTIONNAIRES 29
METHOD OF DATA ANALYSIS 30

CHAPTER FOUR
PRESENTATION, ANALYSIS AND 
INTERPRETATION OF DATA 31
PRESENTATION, ANALYSIS AND 
INTERPRETATION OF DATA
TESTING OF HYPOTHESIS 47

CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION 55
SUMMARY OF FINDING 55
RECOMMENDATIONS 57
 CONCLUSION 59
BIBLIOGRAPHY/APPENDIX 61

 

THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0798
  • Access Fee: ₦5,000 ($14)
  • Pages: 79 Pages
  • Format: Microsoft Word
  • Views: 870
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0798
    Fee ₦5,000 ($14)
    No of Pages 79 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: -To examine if the promotional strategies used by the hotel lead to increase in customer awareness. -To determine if the quality... Continue Reading
    ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the... Continue Reading
    THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To... Continue Reading
    ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To... Continue Reading
    1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a... Continue Reading
    1.1INTRODUCTION  In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the  building of small house outside their main house as... Continue Reading
    1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a... Continue Reading
    (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT             This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”.             The main purpose was to... Continue Reading
      ABSTRACT The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of... Continue Reading
    ABSTRACT The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of... Continue Reading
    Call Us
    whatsappWhatsApp Us