THE EFFECTIVENESS OF BRAND EQUITY ON CREATING CUSTOMER LOYALTY. A CASE OF SIGN GRAPHICS PRIVATE LIMITED COMPANY,HARARE.

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1042
  • Access Fee: ₦5,000 ($14)
  • Pages: 78 Pages
  • Format: Microsoft Word
  • Views: 251
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Abstract

It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves assessing the effectiveness of brand equity on creating customer loyalty at Sign Graphics Private limited, Harare. The study aimed at investigating the relationship between brand familiarity and customer retention, evaluating the impact of brand awareness on repeat purchase, assessing the impact of brand image on customer perception, as well as investigating the impact of brand extension on company growth. Data collection was done using self administered and electronically mailed questionnaires. A sample size of 50 respondents was considered being corporate customers for signage products and services. Analysis was done using Statistical Packages for Social Sciences (SPSS version 16.0). The result of regression analysis indicates a positive relationship between brand awareness and customer loyalty and brand image and customer loyalty. The result of a correlation analysis also showed that there is a significant relationship between brand awareness and brand image. The researcher concluded that brand image and brand awareness have a positive impact on the formation of customer loyalty. Based on the results and conclusions, this study recommends that continuous rebranding should be instituted in order for the company to enjoy customer loyalty and patronage.

THE EFFECTIVENESS OF BRAND EQUITY ON CREATING CUSTOMER LOYALTY. A CASE OF SIGN GRAPHICS PRIVATE LIMITED COMPANY,HARARE.
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1042
  • Access Fee: ₦5,000 ($14)
  • Pages: 78 Pages
  • Format: Microsoft Word
  • Views: 251
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1042
    Fee ₦5,000 ($14)
    No of Pages 78 Pages
    Format Microsoft Word

    Related Works

    Abstract It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves assessing the effectiveness of brand equity... Continue Reading
    ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition)... Continue Reading
    ABSTRACT   This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and... Continue Reading
    (A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU) ABSTRACT This research work focused on “The effectiveness of marketing communication mix in creating awareness of a brand. (A case study of unilever Nigeria plc operating in Enugu metropolis). The study have the... Continue Reading
    ABSTRACT           This research is used to explore the impact of perceived service quality on customer satisfaction and brand loyalty. The main objective of this study was to identify the service quality offerings of Honeywell Flour Mills Nig. Plc and Lister Flour Mills Ltd to their customers, to ascertain the level of customer’s... Continue Reading
    ABSTRACT This study investigates the effect of brand management on customer loyalty. The main objective of the study is to examine the effect of branding on customer loyalty in the electronics industry using Alaba International market of Lagos State, Nigeria. Primary data were used for the study, 100 customers were selected from Alaba... Continue Reading
    Abstract The purpose of this study was to assess the effectiveness of customer service strategies engaged by First Mutual Life Assurance Company. The objectives being: to find out the effects that training employees on customer service have on customer loyalty; to identify if employee emotional intelligence results in customer loyalty; and lastly,... Continue Reading
    The scope of this study, is to evaluate the role brand positioning plays in the marketplace, acceptance of Coca Cola in Nigeria, especially in the cola segment. The study would therefore, be a local evaluation, as the largest non- alcoholic beverage company in the world, Coca Cola is sold in more than 200 countries and territories.... Continue Reading
    The aim of this study was to investigate the effect of customer service strategies on  customer loyalty of insurance firms. The study specifically sought to establish the  extent to which quality service, service bay ambience and technology support  strategies affect loyalty of CIC insurance Group customers in Nakuru County. In  order achieve... Continue Reading
    Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty... Continue Reading
    Call Us
    whatsappWhatsApp Us