ABSTRACT
The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in gathering the data was the questionnaire, in Enugu Metropolis out of the 200 consumers of NBL Plc brands of Effective Brandin on the Enugu Metropolis. Out of the 200 copies of the questionnaire issued to the consumers 190 were returned and used for analysis.
The data collected were analyzed using tables, frequencies and percentages.
After data analysis /discovered that:-
1. Brand name makes it for the consumers to recognized their products.
2. Branding helps in advertising and promoting their products.
3. Branding helps in consumer to repeat purchases
4. Branding enhances the quality of their product.
5. Branding increase the product.
Based on the above findings, recommendations, were made which the researcher feel will go along way in helping NBL to marketing their products.
TABLE OF CONTENTS
Title Page i
Approval Page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contents vi
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of Problem 5
1.3 Objectives of Study 6
1.4 Research Questions 7
1.5 Significance of the Study 8
1.6 Scope and Limitations of the Study 9
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Brand Polices 13
2.2 Characteristics for Selecting a Good Brand Name 18
2.3 Types of Branding Strategies 20
2.4 Branding as an Effective Marketing
Strategy for Toiletries 24
2.5 The Importance of Branding in Manufacturing Industries 26
2.6 The Impact of branding on Consumer
Buying Decision 28
2.7 Consumer Purchase Decision 29
2.8 Branding as Tools for Product Posting. 33
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Sources of Data 35
3.2 Population of the Study 36
3.3 Sample Size Determination 36
3.4 Selection and Construction of the Research Instrument. 37
3.5 Sampling Procedure 38
3.6 Administration of the Research Instrument 39
3.7 Data Analysis Method. 40
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation and Analysis 41
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1 Summary of Finding 53
5.2 Conclusion 55
5.3 Recommendation 58
Bibliography 62
Questionnaire
