ABSTRACT
This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).
The researcher set out with the following objectives;
To find out if quality of products is a problem to Encristo Pharmaceutical Industry.
To find out the capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others.
Four hypotheses were formulated. A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research.
A structured questionnaires were developed and administered by the researcher to staff and management, and customers/consumers of Encristo pharmaceutical industry products.
Chi-square was used to test the four hypothesis formulated.
The following findings were made the Encristo pharmaceutical industry have marketing problems, funds inhibit their expansion.
That the marketing problems of Encristo pharmaceutical industry as a small-scale industry include lack of finance, supply of enough quantity of raw materials, laboured managed problems, marketing/promotional problems. Until the government and management of small-scale industries including Encristo pharmaceutical industry wake up to the challenges facing them, small-scale industries cannot survive and flourish in sufficient numbers to complete the industry of the future.
The following recommendations were made.
The Encristo pharmaceutical industry should improve on t heir products performance by making use of research work.
The government should wake-up to their responsibilities by providing all the necessary requirement for the survive of small-scale industries in an ever dynamic marketing environment.
The researcher strongly believes that if these recommendations are carried out the Encristo pharmaceutical industry will serve their customers better and at a profit.
TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE:INTRODUCTION
1.1Background of the Study
1.2Statement of the problem
1.3Objective of the Study
1.4Research Hypothesis
1.5Scope of the Study
1.6Significance of the Study
1.7Definition of Terms
CHAPTER TWO:LITERATURE REVIEW
2.1Overview of Marketing
2.1.1Product
2.1.2Price
2.1.3Place
2.1.4Promotion
2.2Overview of Small-scale Industries
2.3Important Consideration in Establishing Small-scale industries
2.4Government and Small-scale industries
2.5Marketing problems associated with small-scale industries in Nigeria
2.6Problems created by small firm themselves
2.7Prospects of marketing in small-scale industries in Nigeria
2.8Prospects of marketing in Encristo Industry
CHAPTER THREE:RESEARCH METHODOLOGY
3.1Sources of Data
3.2Population of Study
3.3Determination of Sample Size
3.4Research Instruments used
3.5Validity and Reliability of Measuring instruments
3.6Method of Data Analysis
3.7Limitation of the Study
CHAPTER FOUR:DATA PRESENTATION AND INTER-PRETATION
4.1Presentation and analysis of data
4.2Test of Hypothesis
CHAPTER FIVE:SUMMARY AND FINDINGS, RECOMMENDATION AND CONCLUSION
5.1Summary and Findings
5.2Recommendations
5.3Conclusion
Bibliography
Questionnaire
