PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1224
  • Access Fee: ₦5,000 ($14)
  • Pages: 73 Pages
  • Format: Microsoft Word
  • Views: 213
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT
This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. 
The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company.   
The data for the study were collected using questionnaires and oral interviews. 
The hypothesis of the study were tested using chi-square. After analyzing and testing the hypothesis, the researcher made the following findings:
•Firstly, that Aqua Rapha (God’s Healing Water) Company practices marketing concept. 
•That Aqua Rapha (God’s Healing Water) Company does not carryout marketing research.   It was also discovered that the company promotes their product through personal selling. 
•Furthermore, the researcher discovered that the customers of Aqua Rapha (God’s Healing Water) Company are satisfied with their distribution systems. 
•Based on the findings the researcher made the following recommendations. 
i)That Aqua Rapha Company should adopt and practice marketing concept. 
ii)That the firm should always-carryout marketing research.
iii)That it is imperative for the company to carryout a proper blending of the marketing mix. 
iv)That Aqua Rapha should employ a marketing professional. 
 
TABLE OF CONTENTS
Title Page
Approval Page
Dedication 
Acknowledgment 
Abstract 
Table of Contents 

CHAPTER ONE:INTRODUCTION 
1.1Background of Orientation of Problems 
1.2Statement of Problems 
1.3Historical Background 
1.4Objective of the Study 
1.5Statement of Hypothesis 
1.6Limitation of the Study 
1.7Definition of Terms 

CHAPTER TWO:LITERATURE REVIEW 
2.1The Meaning of Marketing 
2.2An Over view of Small-Scale Industrial Development in Nigeria. 
2.3Definition and Characteristics of Small-Scale Enterprise. 
2.4The Importance of Small-Scale Industries for Economic Development
2.5The Strategy for Marketing in Small-Scale Business 
2.6General Problems Encountered by Small-Scale Business in Nigeria 
2.7The Practice of Marketing Concept in Small-Scale Business. 
2.8Marketing of Product in Aqua Rapha (Healing Water for Every Body)
2.9Prospects and Viability for Promotion 

CHAPTER THREE:     RESEARCH METHODOLOGY
3.1Research Design 
3.2Source of Data
3.3Population of the Study 
3.4Research Instrument used
3.5Sample Size Determination 
3.6Sample Technique 
3.7Method of Data Treatments and Analysis

CHAPTER FOUR:DATA PRESENTATION AND INTERPRETATION 

CHAPTER FIVE:SUMMARY OF FINDING 
5.1Recommendations 
5.2Conclusion 
BIBLIOGRAPHY
QUESTIONNAIRE 

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1224
  • Access Fee: ₦5,000 ($14)
  • Pages: 73 Pages
  • Format: Microsoft Word
  • Views: 213
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1224
    Fee ₦5,000 ($14)
    No of Pages 73 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading
    ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading
    ABSTRACT This research work is centered on the Problems and Prospects of Purchasing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the purchasing activities of small-scale... Continue Reading
    ABSTRACT This research work is centered on the Problems and Prospects of Purchasing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the purchasing activities of... Continue Reading
    ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading
    ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading
    ABSTRACT This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading
    ABSTRACT This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading
    (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading
    PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us