THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1249
  • Access Fee: ₦5,000 ($14)
  • Pages: 90 Pages
  • Format: Microsoft Word
  • Views: 203
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ABSTRACT
The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem.
Relevant work relating to this project was reviewed in order to get more information on work to be carried out.  Both primary and secondary data was collected  in order to get the relevant information on the project work.  on the course of he analysis many findings were made which was attributed to be the cause of low customers patronage in the hotel.  Among the findings were:
1.The service process of the organization is too long.
2.There is no clear organizational chart.  
3.  There is no clear organizational chart
4.Staff are not properly motivated in terms of salary.
5. Their promotional tools were not effective
6.staff  are not properly trained 
7.there is  no laid down rules for employment 
In order to over come the problems listed above the following recommendation were made:
1.That the management of the organization should establish a pure marketing department and employ qualified marketing personnel in the department. 
2.That the management should make their service process to be short by way of standardization and documentation of service process incentive  given to customers are adequate.
3.They should ensure that the promotional  incentive given to customers are adequate 
4.Clear organizational chart should be made so that it will not create confusion on whom to report to.
5.The management should motivate their staff by way  of training and paying good salary 
6.The organization should make sure that more graduates with reasonable experience are employed into the organization.
In conclusion, it was expected that this project would contribute to more practice of marketing concept in a hotel industry if it is implemented.
 
TABLE OF CONTENT 
TITLE PAGEII
APPROVAL PAGE III
DEDICATIONIV
ACKNOWLEDGEMENT V
ABSTRACTVII

CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY1
STATEMENT OF PROBLEM5
NEED FOR THE STUDY6
OBJECTIVE OR PURPOSE OF HE STUDY 6
SCOPE  AND LIMITATION OF THE STUDY8
STATEMENT OF HYPOTHESIS8
DEFINITION OF TERMS9

CHAPTER TWO
LITERATURE REVIEW11

CHAPTER THREE
DESIGN OF THE STUDY38
POPULATION FOR THE STUDY 38
SAMPLE SIZE39
RESEARCH INSTRUMENT 40
QUESTIONNAIRE DESIGN41
DATA COLLECTION42

CHAPTER FOUR
PRESENTATION, ANALYSIS AND --
INTERPRETATION OF DATA43

CHAPTER FIVE
SUMMARY OF FINDING71
CONCLUSION 73
RECOMMENDATION 74
BIBLIOGRAPHY      76
APPENDIX  I79
APPENDIX II 82

THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1249
  • Access Fee: ₦5,000 ($14)
  • Pages: 90 Pages
  • Format: Microsoft Word
  • Views: 203
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    Details

    Type Project
    Department Marketing
    Project ID MKT1249
    Fee ₦5,000 ($14)
    No of Pages 90 Pages
    Format Microsoft Word

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