ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)

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  • Department: Marketing
  • Project ID: MKT0733
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  • Pages: 61 Pages
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 ABSTRACT
This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on Literature Review and Theoretical Framework. Chapter three focuses on Research Methodology, method and Procedures used in the study. Chapter four deals on Data Presentation and Analysis, while chapter five deals on Summary, Conclusion and Recommendations. What the researcher has in mind is to find out the best channel for advertising. The study proved that Daily Sun Newspaper is more effective in advertising than Newswatch Magazine.


TABLE CONTENTS
Title page                                             i
Declaration                                          ii
Certification                                         iii
Dedication                                           iv
Acknowledgement                               v
Table of contents                                vi
Abstract                                              ix

CHAPTER ONE
INTRODUCTION                            
1.1    Background of the  study            1
1.2    Statement of problems                 8
1.3    Objective of study                        9
1.4    Research questions                     9
1.5    Significance of  study                   10
1.6    Scope of the study                       11
1.7    Limitation of study                        11
1.8    Definition  of terms                       11

CHAPTER TWO
LITERATURE REVIEW
2.1    Introduction                                  15
2.2    Media selection                            15
2.3    Theoretical Framework                 27

CHAPTER THREE 
RESEARCH METHODOLOGY                       
3.1    Introduction                                   31
3.2    Research design                           32
3.3    Population of the study                  32
3.4    Sample size                                    33
3.5    Sampling technique                        34
3.6    Source of data                                35
3.7    Instrument for data collection          35
3.8    Validation of instrument                    35
3.9    Method of data analysis                   36

CHAPTER FOUR
DATA INTERPRETATION AND ANALYSIS
4.1    Introduction                                          37
4.2    Analysis of demographic data               37
4.3    Discussion of the finding                       42

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
 5.1    Summary                                                43
5.2    Conclusion                                              43
5.3    Recommendation                                    44
5.4    Recommendation for further studies       45
Reference                                                        47
Appendix                                                          49
Questionnaires                                                50

ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT0733
  • Access Fee: ₦5,000 ($14)
  • Pages: 61 Pages
  • Format: Microsoft Word
  • Views: 881
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    Details

    Type Project
    Department Marketing
    Project ID MKT0733
    Fee ₦5,000 ($14)
    No of Pages 61 Pages
    Format Microsoft Word

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