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Project Topic: CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA (A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0726
  • Price: ₦3,000 ($20)
  • Pages: 104 Pages
  • Format: Microsoft Word
  • Views: 593

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT 

This project looks into the level to which consumers are protected in drug marketing in Nigeria. 
This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs.   Considering the nature of drugs and it’s resultants effect on the users. 
A variety of minor objectives exist and they include among others, the investigation on how much the government involved in ensuring safety in the drug market probing into the activities of drug companies in the light of marketing concept and determining how the activities of patent medicine dealers affect that safety of consumers of drugs.  
Secondary and primary data were used for this study the main instruments employed in the collection of data are self administered questionnaire interviewed schedule and observation.   The chi-square was used in testing hypothesis.
The major findings were that: Despite efforts by the government to ensure safety in the drug market is still infested with unscrupulous drug manufacturers.   And dealers who pay little or no regard all to the law. 
It was also found out that most of them are not acquainted with these laws.   The consumers whom the laws are meant to protect are not well acquainted with the incapable of taking adequate action in the event of default. 
Based on the findings, the following recommendations were made. 
1)The government should work closely into the activities of the task force set up to tackle offenders and fake drugs miscellaneous decree) to include the hawking of drugs in the bus as an offence. 
2)The motor park guards who ordinary are not laws enforcing agents should be given authority to impound any person selling drug in form of hawking or in an open place with the park.  
3)Government should formulate an education programmed amend at the consumers and his right in the market.  
4)Consumers’ relationship with the police and the public complaints commissioner should be improved for the government to achieve the aim of educating drug faking in the country. 
5)Ti is also concluded in the hypothesis test of result that the drug market is not safe for consumer of drug in the country and the activities of patent and proprietary medicine dealers affects the consumers of drug. 
In conclusion, the level of consumers’ protection in drug marketing is not impressive.   A greater effort is needed on the part of the government to address the issue of consumers’ safety in the drug market.
 

TABLE OF CONTENTS 

Title Page
Approval Page
Dedication 
Acknowledgement 
Abstract 
Table of Contents 

CHAPTER ONE:INTRODUCTION
1.1Background of the Study 
1.2Statement of Problems 
1.3Objectives of the Study 
1.4Hypothesis of the Study 
1.5Significance of the Study 
1.6Definition of Terms.

CHAPTER TWO:LITERATURE REVIEW 
2.1Historical Dimension/Origin of Consumer Protection 
2.2Basic for Consumer Protection.
2.3Marketing Concept on Consumer 
2.4The Nigerian Consumer 
2.5Consumers Protection in Nigeria 
2.6Some Forms of Consumer Protection in Nigeria. 
2.7Some Laws that Enhance Consumer Protection 
2.8The Role of NAFDAC in Ensuring Customer Protection 

CHAPTER THREE:   RESEARCH METHODOLOGY 
3.1Source of Data
3.2Research Instruments Used. 
3.3Population of the Study
3.4Sampling Technique 
3.5Determination of the Sample Size
3.6Method of Questionnaire Distribution 
3.7Method of Data Analysis 
3.8Limitation of the Study 

CHAPTER FOUR:PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1Presentation and Analysis of Data
4.2Test of hypothesis 

CHAPTER FIVE:SUMMARY OF FINDING, RECOMMENDATION AND CONCLUSION
5.1Summary of Finding 
5.2Recommendations 
5.3Conclusion. 
BIBLIOGRAPHY
APPENDIX. 






CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA (A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT0726
  • Price: ₦3,000 ($20)
  • Pages: 104 Pages
  • Format: Microsoft Word
  • Views: 593
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    Details

    Type Project
    Department Marketing
    Project ID MKT0726
    Price ₦3,000 ($20)
    No of Pages 104 Pages
    Format Microsoft Word

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