Project Topic on EFFECT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING IN AN ORGANISATION: A CASE STUDY OF NIGERIA BOTTLING COMPANY, BENIN CITY

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0804
  • Access Fee: ₦3,000 ($20)
  • Pages: 49 Pages
  • Format: Microsoft Word
  • Views: 715
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT



This research work is carried out to
determine the effect of marketing information system on managerial decision making,
using Nigeria Bottling Company Plc, Benin City as a case study. The research
highlights the need for an organization to efficiently and effectively manage
its information network adequately for the overall performance of the firm and
to improve customers’ service. Based on findings, the degree of marketing
information is low. Nigeria Bottling Company should overhaul the information system
to enable proper control of its numerous activities and marketing function.
There is need for the management of Nigeria Bottling Company Plc Benin City to
find a way of developing an efficient marketing information system for the
improvement and transmission of information bank to enable management or policy
makers make accurate and timely decision at optimum cost.

TABLE OF CONTENTS

Title
page …………………………………………………………………………..         i

Certification
………………………………………………………………………..         ii

Dedication
…………………………………………………………………………..        iii

Acknowledgment
………………………………………………………………….        iv

Table
of Contents ………………………………………………………………….       v

Abstract ……………………………………………………………………………….       vii

 

CHAPTER
ONE

INTRODUCTION

1.1
    Background to the Study
………………………………………………       1

1.2
    Statement of the Problem
…………………………………………….        2

1.3
    Objective of the Study
………………………………………………….       3

1.4
    Hypotheses ………………………………………………………………….      4

1.5
    Scope of the Study
……………………………………………………….       4

1.6
    Significance of the Study ……………………………………………….      5

1.7
    Limitations of the Study
…………………………………………………      5

1.8
    Definition of Terms
……………………………………………………….      6

 

CHAPTER
TWO

LITERATURE
REVIEW

2.1
    Introduction …………………………………………………………………      9

2.2     Marketing Information System Overview ….
……………………       9

2.3
    Components of Marketing Information
System ……………….        11

2.4     Decision Making and Information Needs of
Marketing

Executives
…………………………………………………………………….     14

2.5
    Marketing Planning and its Needs
………………………………….       16

2.6
    Importance of Marketing Information
System to

Marketing
Executive ……………………………………………………..      17

2.7
    Source of Information for Marketing
Planning

Forecasting
and Decision Making ……………………………………      21

 

CHAPTER
THREE

RESEARCH
METHODOLOGY

3.1
    Research Design
………………………………………………………..         25

3.2
    Population of the Study
………………………………………………         25

3.3
    Sample Size Procedure
………………………………………………..        26

3.4
    Method of Data Collection
……………………………………………         26

3.5
    Method of Data Analysis
………………………………………………        27

 

CHAPTER
FOUR

DATA
ANALYSIS, INTERPRETATION AND DISCUSSION

4.1
    Data Analysis and Interpretation
…………………………………..       29

4.2
    Testing of Hypotheses
………………………………………………..         33

 

CHAPTER
FIVE

SUMMARY,
CONCLUSION AND RECOMMENDATIONS

5.1
    Summary …………………….…………………………………………….         35

5.2
    Conclusion …………………………………………………………………         36

5.3
    Recommendations ……………………………………………………..         37

References
…………………………………………………………………………         39







































































































Appendix
…………………………………………………………………………….         40

EFFECT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING IN AN ORGANISATION: A CASE STUDY OF NIGERIA BOTTLING COMPANY, BENIN CITY
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0804
  • Access Fee: ₦3,000 ($20)
  • Pages: 49 Pages
  • Format: Microsoft Word
  • Views: 715
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 3,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0003 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0804
    Fee ₦3,000 ($20)
    No of Pages 49 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
    ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
    ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
    ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
    ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
    ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
    The  research  work  covers  the  effect  of  financial  accounting reporting on managerial decision making. The studies have the following objectives: To know whether the various ways of presenting financial accounting reporting have any effect on managerial decision making in the company. To examine the attitude of management in the... Continue Reading
    The research work covers the effect of financial accounting reporting on managerial decision making. The studies have the following objectives: To know whether the various ways of presenting financial accounting reporting have any effect on managerial decision making in the company. To examine the attitude of management in the allocation of... Continue Reading
    Abstract Financial reports provides an overview of a business profitability and financial condition in both short and long term. They are necessary sources of accounting information about companies for wide variety of users. In. every business, there, needs information. This information needs ranges from financial, production, marketing etc.... Continue Reading
    Abstract Financial reports provides an overview of a business profitability and financial condition in both short and long term. They are necessary sources of accounting information about companies for wide variety of users. In. every business, there, needs information. This information needs ranges from financial, production, marketing etc.... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us