ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION (A CASE STUDY OF PZ NIGERIA PLC, KADUNA)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0722
  • Access Fee: ₦5,000 ($14)
  • Pages: 94 Pages
  • Format: Microsoft Word
  • Views: 680
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT
This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented, the chapter two which deals with literature review in the area of market segmentation, in chapter three which also presented methodology used in carrying out the research and major instrument used to collected data, are simple random method questionnaires, personal interview and documentation which were presented in chapter four. The estimated management and customers population is 2000 people which  a sample size of 155 was selected for questionnaire, 35 for management staff and 120 were for customer and distributors respectively. The sample percentage method and chi-square test were used respectively, the following null and alternate hypothesis are formulated tested and prove in the study HI: Market segmentation of PZ plc has impact on the sales of its consumer goods, Ho: Market segmentation of PZ plc does not have impact on the sales of its consumer goods. The researcher accepted the alternate hypothesis (H1), rejected the null hypothesis (Ho). The researcher observed new finding in the studies such as the strategies adopted by PZ plc, the strategy of segmentation is applied by the PZ plc in its marketing activities. In summary it was seen that the marketing concept is all about satisfying the identified needs of people by supplying them with acceptable goods and services, PZ Nigeria Plc are living to the expectation of their customers by embarking  on marketing segmentation, the researcher concludes on  the fact that PZ Nigeria plc is marketing oriented firm, the researcher also suggested several recommendations, such as PZ Nigerian Plc should maintain the quality of the company’s product and also make room for approvement so that the lowest income earner can afford  their products and should also engage in promotional activities in order to increase awareness for PZ plc product and services.
 
TABLE OF CONTENT
Title page
Declaration
Approval pages
Dedication
Acknowledgement
Abstraction
Table of content

CHAPTER ONE
1.0Introduction
1.1Background of the study
1.2Statement of the problem
1.3Purpose of the study
1.4Significance of the study
1.5Statement of hypothesis
1.6Delimitation and Scope of the study
1.7Definition of the terms

CHAPTER TWO
Literature Review
2.0Introduction
2.1Marketing segmentation
2.2Historical perspective/background of Peterson Zochonia
2.3Importance of marketing segmentation
2.4Condition for effective segmentation
2.5Basis for marketing segmentation
2.6Target market
2.7Differentiated marketing
2.8Validity and viability of market segmentation
2.9Segmentation and target
2.10Segmentation and profitability
2.11Market segment and company asset
2.12Benefit of segmentation
 
CHAPTER THREE
3.0Introduction
3.1Area of study
3.2Research design
3.3Population of study
3.4Sample size and sampling techniques
3.5Instruments for data collection
3.6Administration of the instrument
3.7Method of data analysis and presentation

CHAPTER FOUR
Data Presentation and Analysis
4.0Introduction
4.1Characteristic and classification
4.2Presentation and analysis of management questionnaire
4.3Presentation and analysis of customer and distribution questionnaire
4.4Proof of hypothesis

CHAPTER FIVE
Summary, Conclusions and Recommendations
5.1Introduction
5.1Summary
5.2Conclusion
5.3Recommendations
Bibliography
Appendix

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION (A CASE STUDY OF PZ NIGERIA PLC, KADUNA)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0722
  • Access Fee: ₦5,000 ($14)
  • Pages: 94 Pages
  • Format: Microsoft Word
  • Views: 680
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0722
    Fee ₦5,000 ($14)
    No of Pages 94 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented,... Continue Reading
    ABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented,... Continue Reading
    (A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0       INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate... Continue Reading
    ABSTRACT  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales... Continue Reading
    ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading
    CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which... Continue Reading
    INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services... Continue Reading
    INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored... Continue Reading
    CHAPTER ONE 1.0     INTRODUCTION   Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this... Continue Reading
    TABLE OF CONTENTS Title page Approval Page Declaration Page Dedication Page Acknowledgement Abstract Table of Contents CHAPTER ONE INTRODUCTION 1.1Background of the Study 1.2Statement of the Problem 1.3Aims and Objectives 1.4Statement of Hypothesis 1.5Significance of the Study 1.6Scope of the Study 1.7Limitation of the Study 1.8Historical... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us