EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0721
  • Access Fee: ₦5,000 ($14)
  • Pages: 66 Pages
  • Format: Microsoft Word
  • Views: 841
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
INTRODUCTION  
Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix.
Production and marketing of goods and services make room for pricing placement and product. In promotion of goods and services communication process techniques must be applied, communication techniques have no dear demarcation from promotion because both strives to create awareness in form educate, entertain, influence, demand and create room for response and feedback.
Modern marketing calls for more than developing a product, pricing it attracting and making it attractive and accessible to target customers. It calls for the need for companies and organizations to communicate through promotion with their present and potential customers so as to be sure of its market share, loyalty, degree and the strength technique of its competitors.

CHAPTER ONE 
Introduction
1.1Background of the Study 
1.2Statement of the Problem 
1.3Objectives of the Study   
1.4Significance of the Study 
1.5Research Question   
1.6Limitation of the Study
1.7Definition of Terms  

CHAPTER TWO 
Literature review 
2.1Introduction
2.2Methods of Using Promotional tools in Products Marketing 
2.3Characteristics of Promotional Methods
2.4Importance of Promotion in Product Marketing 

CHAPTER THREE
Research Methodology 
3.1Introduction
3.2Research Design
3.3Area of Study 
3.4Population of the Study  
3.5Sample and Sampling Technique  
3.6Instrument for Data Collection
3.7Validation of the Instrument
3.8Reliability of the Instrument
3.9Method of Data Analysis
3.10Methods of data Analysis  

CHAPTER FOUR 
Data Presentation and Analysis 
4.1Introduction
4.2Characteristics of Respondents: Sex, Age and Educational Background 
4.3Presentation and Analysis of Data  

CHAPTER FIVE 
Summary, Conclusion and Recommendations  
5.1Summary
5.2Conclusion
5.3Recommendations   
References

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0721
  • Access Fee: ₦5,000 ($14)
  • Pages: 66 Pages
  • Format: Microsoft Word
  • Views: 841
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0721
    Fee ₦5,000 ($14)
    No of Pages 66 Pages
    Format Microsoft Word

    Related Works

    PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of... Continue Reading
    PACKAGING AS PROMOTIONAL TOOLS  IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.    To... Continue Reading
    (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading
    ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading
    ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading
    ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional... Continue Reading
    TABLE OF CONTENTS Title Page i Certification ii Dedication iii Acknowledgement iv Abstract vi Table of Contents vii CHAPTER ONE: BACKGROUND OF THE STUDY 1.1 Introduction 1 1.2 Statement of problem of the study 3 1.3 Aims and objectives of the study 3 1.4 Significance of the study 4 1.5 Scope of the study 6 1.6 Limitation and constraints of the... Continue Reading
    ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional... Continue Reading
    ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the... Continue Reading
    ABSTRACT Modern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us