OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OFGLOBALCOM NIGERIA LIMITED)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0986
  • Access Fee: ₦5,000 ($14)
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 149
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgment

Table of Contents

Abstract 

CHAPTER ONE: INTRODUCTION 

1.1 Background of the study 

1.2 Statement of problems of the study 

1.3 Aims and objective of the study 

1.4 Significance of the study

1.5 Scope of the study 

1.5.1      Theoretical scope 

1.5.2      Geographical scope 

1.5.3      Industrial scope 

1.5.4      Time scope 

1.6 Limitations and Constraints to the study 

CHAPTER TWO: LITERATURE REVIEW 

2.1 Review of past research reports on the subject matere (impericcal review)

2.2 Review of general text (theoretical review) 

2.3 Summary of review 

2.4 Hypothesis formualtion 

CHAPTER THREE: RESEARCCHH METHODOLOGY 

3.1 Research design 

3.1.1 Data collection method/techniques 

- Types of data collection

- Source of data 

- Method of collection 

3.1.2 Data presentation and analysis tecniques (tolls of analysis) 

3.2 Sampling precedures 

3.2.1 Defination of population 

3.2.2 Sample unit

3.2.3 Sample frame 

3.2.4 Sample size and distribution

3.2.5 Sample selection  

CHAPTER FOUR 

4.1 Brief history of case study 

4.2 Data presentation and analysis

4.3 Analysis of problems and hypothesis testing 

4.4 Summary of findings

CHAPTER FIVE 

Summary, conclusion and recommendation

5.1 Summary of report 

5.2 Conclusion 

5.3 Recommendation 

References 

Bibliography 

Appendix  

 

ABSTRACT

Outdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost unlike the Television or Radio advert where the advertiser buy time or space and this is usually short due to time schedule for other programmes which makes outdoor advertisement better because people see it even without watching or listened to their T.v set. A goo example of outdoor advertisement is the bill baord that shows clearly the logo of Glo in the Glo rule your world paite almost all the centre of each to win. In the course of this study, the relevant of outdoor advertisement will be analuyzed and the marketing aspect of it will be discuss at length. Research methodology in analysis the data graffen will also be look up to such as the primary and secondary source data while the reseracher will apply the use of questionnaire poal interview and other methods. Lastly,, the researcher will arived at a conelism where adequate information and recommendation will be use to advice the cases study and also other important of advertising and various types of advertising will be discussed.

OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OFGLOBALCOM NIGERIA LIMITED)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0986
  • Access Fee: ₦5,000 ($14)
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 149
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0986
    Fee ₦5,000 ($14)
    No of Pages 65 Pages
    Format Microsoft Word

    Related Works

    TABLE OF CONTENT Title page Certification Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope... Continue Reading
    Abstract vi ABSTRACT This study investigates the relationship between aggressive marketing and product performance. The study was able to determine, among other, how inter-industry marketing commitment and company goal actualization can affect the performance of actors in the communication industry. The study was limited to MTN Nigeria Plc and... Continue Reading
    Abstract vi ABSTRACT This study investigates the relationship between aggressive marketing and product performance. The study was able to determine, among other, how inter-industry marketing commitment and company goal actualization can affect the performance of actors in the communication industry. The study was limited to MTN Nigeria Plc and... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY         Advertising has not only become an integral part of our society and economic system, but has also grown over the years to assume tremendous proportions both as a business activity and as a social phenomenon.         It has affected not only the business sector, but also... Continue Reading
    ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and... Continue Reading
    ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order... Continue Reading
    ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading
    ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading
    TABLE OF CONTENT            Pages  Title Page  ​ i Certification  ​ ii Dedication  ​ iii Acknowledgment ​ iv Abstract  ​ v Table of Content  ​ vi   CHAPTER ONE  1.0 ​  Introduction  ​ 1 1.1 ​  History of Advertising  ​ 2 1.2 ​  Historical Background of Unilever Nigeria Plc  ​ 4 1.3 ​  Statement of... Continue Reading
    THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STUDY OF ONITHA TEXTILE MILLS PLC ONITSHA TEXTILE ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us