AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

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  • Department: Marketing
  • Project ID: MKT1352
  • Access Fee: ₦5,000 ($14)
  • Pages: 88 Pages
  • Format: Microsoft Word
  • Views: 212
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ABSTRACT 
Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings, and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human developments, it would be beneficial to traders of soft drinks consumers and merchants who have one intention of consuming soft drinks and industries, especially coca-cola, Onitsha. The physical distribution of soft drinks in Nigeria have improved the technical equipment and its usage, it encourages the economic growth of the Nigeria economy. The management of these soft drinks industries should constantly organize workshops, seminars, and conferences for public relations and normal consumers approach.


TABLE OF CONTENT
Title pagei
Approval ii
Dedicationiii
Acknowledgmentsiv
Tale of contentv
Abstractviii

CHAPTER ONE
1.1   Background of the study1
1.2  Statement of problem 7
1.3 Purpose of the study8
1.4 Significant of study 9
1.5Research Questions11 
1.6 Scope of the study12
1.7 Definition of terms13
CHAPTER TWO
LITERATURE  
2.1A brief introduction15
2.2Improvement of technology17
2.3Review of current literature19
2.4Provision of job opportunities 24
2.5Improvement on infrastructural Development24
2.6High transportation costs27
2.7The remedies to the problems39
2.8Evolving consumers preference and taste40
2.9Factors affecting the consumer 43 

CHAPTER THREE 
RESEARCH METHODOLOGY
3.1Design of the study50
3.2Area of the study 51
3.3Population of the study51
3.4Sample of the study 52
3.5Instrument for data collection52
3.6Distribution and reveal of instrument54
3.7Method of data analysis55

CHAPTER FOUR
4.0Data Presentation and Analysis 56
4.1Discussion of finding68

CHAPTER FIVE
Summary, conclusion and recommendation
5.1Summary of Finding71
5.2Conclusion73
5.3Recommendations74
5.4Limitations of the study76
5.5Suggestions further research77
Reference78
Appendix A79
Questionnaire 80

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1352
  • Access Fee: ₦5,000 ($14)
  • Pages: 88 Pages
  • Format: Microsoft Word
  • Views: 212
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    Details

    Type Project
    Department Marketing
    Project ID MKT1352
    Fee ₦5,000 ($14)
    No of Pages 88 Pages
    Format Microsoft Word

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