THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE A CASE STUDY OF SELECTED TEXT BOOK PUBLISHING COMPANIES IN OWERRI

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0718
  • Access Fee: ₦5,000 ($14)
  • Pages: 66 Pages
  • Format: Microsoft Word
  • Views: 680
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT 

This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri.
The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives.
In an attempt to carry out the study effectively, a total sample of sever firms were judgmentally selected this simple random sampling technique and the chi-square statistical tools was used for this study:
i.From the analysis of the data was deduced that the selected firms consider the application of market segmentation and positioning as why important part of firms sales objectives 
ii.The selected firm also uses product positioning to achieve their aims.
iii.The firms marketing operations are regionally structured however, it was  noted that the firms is selling to all the academic field.
Finally the adequate provision of funds.
a.There should be adequate provision of funds.
b.The firms should engage more in market research and survey the organization should put in more effect to train their sales executive.
c.The should improve on advertising and other sales promotional mix.
d.Lastly , the issue of transportation and distributional facilities should be improved
 
TABLE OF CONTENT
Cover page
Title page
Dedication 
Approval page
Acknowledgement
Abstract 
Table of contents

CHAPTER ONE
Introduction 
1.1 Background of the study
1.2 Statement of problem 
1.3 Purpose of the study
1.4 Research question
1.5 Statement of hypothesis
1.6 Significance of the study
1.7 Scope of the study
1.8 Definition of terms.

CHAPTER TWO
Literature review
2.1 Meaning and scope of segmentation and positioning 
2.2 Bases for segmentation and positioning 
2.3 Criteria for segmentation and positioning
2.4 Attributes used to select target segments
2.5 Why segmenting market and product positing 
2.6 Factor influencing segmentation and position 
2.7 Qualities of a market segmentation & positioning 
2.8 Tactical application 
2.9 Types of market segment & positioning

CHAPTER THREE      
RESEARCH METHODOLOGY 
3.1 Introduction 
3.2 Research design 
3.3 Methods of data collection
3.4 Sample plan
3.5 Data analysis techniques
3.6 Limitations of the study 

CHAPTER FOUR
4.1 Data presentation and analysis
4.2 Discussion and finding 

CHAPTER FIVE
5.1 Summary and findings 
5.2 Conclusion
5.3 Recommendation 

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE A CASE STUDY OF SELECTED TEXT BOOK PUBLISHING COMPANIES IN OWERRI
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0718
  • Access Fee: ₦5,000 ($14)
  • Pages: 66 Pages
  • Format: Microsoft Word
  • Views: 680
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0718
    Fee ₦5,000 ($14)
    No of Pages 66 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.  The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives.  In an attempt to carry out the study... Continue Reading
    THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives were: To know what market segmentation and positioning is al about as it involves the company under... Continue Reading
    This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
    This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
    This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
    Literature Review Conceptual Framework of the study - - Insurance Marketing and Market Segmentation Importance of Segmentation to Insurance Companies An Evaluation of the Nigerian Insurance Market Segment Market segmentation implementation challenges... Continue Reading
    color:black'>This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary... Continue Reading
    MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANZIATIONAL SALES OBJECTIVE. NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, OWERRI IMO STATE) ABSTRACT It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. Therefore, it will only be beneficial... Continue Reading
    ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading
    ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us