+234 813 0686 500
+234 809 3423 853
info@grossarchive.com
+234 813 0686 500
info@grossarchive.com

Project Topic: THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0663
  • Price: ₦3,000 ($20)
  • Pages: 95 Pages
  • Format: Microsoft Word
  • Views: 511

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT

This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work  services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the  road side mechanize. 
The data needed for their study was collected from the management of these auto maintenance service workshop and the customers of these workshop consist of vehicle owners and drivers.   
The objective of this research work centered on studying the activities of auto maintenance din Enugu metropolis and tried to find out if these activities are well performed. The objective is also to know where. If there is prospect for greater productivity in the service offered to his public by the auto maintenance industry.
From the analysis of the data obtain it was diagnosed that most customers in the metropolis are satisfied with the services they recovered from  auto maintenance firm / workshop and also that most of them are not affected by aggressive promotional activities but rather are encourage to service workshop by testimonies from friend relation or old customers. Again, the analysis indicated that most customers preferred road side mechanics to the bigger auto maintenance
From workshop render all auto maintenance services.  The researchers analysis led to find out that most of the customers who learnt of auto maintenance workshop through advertisements did so through radio advertisement. 
The researcher made the following recommendation . She acknowledges the efforts of the management of auto maintenance workshop for being able to satisfy its customers within the Enugu metropolis. She recommends that auto maintenance services Institutions mix so as to build up store traffic and also concentrate their promotional efforts on good public relations sand publicity.
Also recommended the use of radio advertising for the auto maintenance pricing policy that will help the firm workshop in making profit.

TABLE OF CONTENT
Title Page
Approval page
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
Introduction
1.1 Background to the study
1.2 Statement Of Problem
1.3 Objective of the Study
1.4 Hypothesis of Study
1.5 Significance of study
1.6 Scope of study
1.7 Definition of terms

CHAPTER TWO
Literature Review
2.1 Overview of services
2.2 The classification of science
2.3 Characteristics of science of science
2.4 The service mix
2.5 Factor that influence service quality
2.6 Overview of maintenance services
2.7 Overview of Questionnaire service
2.8 The problem of auto maintenance service
2.9 The prospect of auto maintenance service
2.10The role of auto maintenance service in Anamco
2.11Problem and prospect of auto maintenance service in Anamco
 
CHAPTER THREE
Research Methodology
3.1 Source of data
3.2 Population of the study
3.3 Determination of sample size
3.4 Questionnaire design
3.5 Research In structure used
3.6 Limitation of the study

CHAPTER FOUR
Representation and Analysis of Data
4.1 Presentation and Analysis
4.2 Testing of hypothesis

CHAPTER FIVE
Summary of Findings, Recommendation 
and Conclusion
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Reference
Bibliography

THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0663
  • Price: ₦3,000 ($20)
  • Pages: 95 Pages
  • Format: Microsoft Word
  • Views: 511
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 3,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0003 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0663
    Price ₦3,000 ($20)
    No of Pages 95 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. The data needed for... Continue Reading
    THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big... Continue Reading
    ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer... Continue Reading
    ABSTRACT The research work took a look at an appraisal of social responsibility practice by Anambra Motor Manufacturing Company (ANAMMCO) Emene, Enugu. In an attempt to get to the root of the matter being investigated, four research questions and four hypotheses were proposed. The chi square statistics was used to test the hypotheses. The... Continue Reading
    ABSTRACT The research work took a look at an appraisal of social responsibility practice by Anambra Motor Manufacturing Company (ANAMMCO) Emene, Enugu. In an attempt to get to the root of the matter being investigated, four research questions and four hypotheses were proposed. The chi square statistics was used to test the hypotheses. The... Continue Reading
    ABSTRACT The purpose of the study was to apprise management labour relations in the Nigeria Automobile Industry with reference to ANAMMCO, Enugu. To guide this study four-research questions were formulated. A review of literature was done to ensure solid conclusion for study. A structural questionnaire was developed and administered by research to... Continue Reading
    AN APPRAISAL OF SOCIAL RESPONSIBILITY PRACTICE BY NIGERIAN CORPORATE ORGANISATIONS (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY EMENE-ENUGU) (ANAMMCO) ABSTRACT This research project concerned the study of an appraisal of business social responsibility practiced by corporate organization. A case study of Anambra Motor Manufacturing Company... Continue Reading
    ABSTRACT This research project concerned the study of an appraisal of business social responsibility practiced by corporate organization. A case study of Anambra Motor Manufacturing Company (ANAMMCO). Investigation were made the money to support it should be obtained. Since the study is aimed at appraising social responsibility practice, by... Continue Reading
    ABSTRACT This research project is a crucial study for the Anambra Motor Manufacturing Company (ANAMMCO) Enugu. This study was motivated by the necessity to establish the degree of employee participation in decision-making and its effect on productivity. To solve the research problem, both primary and secondary data were collected. The research... Continue Reading
    ABSTRACT This research is a study of the problems of acquisition and replacement of plant and equipment in a manufacturing industry. It is aimed at examining the activities involved in the production process with a view to using it in determining whether or not resources were fully utilized. It is also aimed at discovering the bottlenecks and... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us