THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIES (A CASE STUDY EMENIT NIGERIA PLC)

  • Type: Project
  • Department: Marketing
  • Project ID: MKT1289
  • Access Fee: ₦5,000 ($14)
  • Pages: 73 Pages
  • Format: Microsoft Word
  • Views: 298
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT
This research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).
The researcher set out with the following objectives.
To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.
To determine the impact of personal selling on increasing the sales volume of Emenite.
To what extent selling impacts on the profit of the company.
Based on the above objectives, extensive literature review on test books, journals, and newspapers was carried out.  Questionnaire were prepared and administered to a population comprising customers, distributors and management/relevant staff of Emenite in Enugu.  Topman formular was used to determine the sample size of distributors and customers.  Chi-square was used to test the hypotheses.
The following findings were made personal selling activities of Emenite lead to increased sales, although one discovered that some of these sales representatives are not too effective, this is because the company deals on technical items that personal selling activities of Emenite Nigeria are effective in creating customers awareness of their products.
That personal selling activities of Emenite impacts positively on the profit of the company.
Based on these findings the researcher made the following recommendations that will enhance positive effect on the company.  The company should make adequate budget provision for their sales representatives.
The company should recruit and properly in increase in sales and better performance of the company.
If the above recommendations are carried out, the company will not only serve their customers better but also bring in improved profit to the organization.

TABLE OF CONTENTS
Cover page
Title page
Approval page
Dedication
Acknowledgement
Table of contents
Abstract

CHAPTER ONE
1.0Introduction
1.1Background of the study
1.2Statement of the problem
1.3Objective of the study
1.4The research hypothesis
1.5Significance of the study
1.6Scope of the study
1.7Definition of the terms

CHAPTER TWO
2.0Literature review
2.1 Overview of marketing
2.2Overview of personal selling
2.3Personal selling process
2.4Importance of personal selling
2.5Characteristics of professional industrial salesperson
2.6Characteristics of industrial product
2.7Personal selling objective
2.8Selection and training of salesman
2.9Salesman compensation
2.10Evaluation of salesman
2.11Problems involved in personal selling

CHAPTER THREE
3.0Research methodology
3.1Sources of data
3.2Population of the study
3.3Sample size determination
3.4Research instrument used
3.5Questionnaire allocation and administration
3.6Validation of research instruments
3.7Method of data analysis
3.8Limitation of the study

CHAPTER FOUR
4.0Presentation and analysis of data
4.1Data presentation analysis and
4.2Test of hypotheses

CHAPTER FIVE
5.0Summary of findings, recommendations and conclusion
5.1Summary of findings
5.2Recommendations
5.3Conclusion
5.4Bibliography
5.5Appendix

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIES (A CASE STUDY EMENIT NIGERIA PLC)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT1289
  • Access Fee: ₦5,000 ($14)
  • Pages: 73 Pages
  • Format: Microsoft Word
  • Views: 298
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT1289
    Fee ₦5,000 ($14)
    No of Pages 73 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives. To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.... Continue Reading
    ABSTRACT This research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives. To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.... Continue Reading
    ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of... Continue Reading
    ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of... Continue Reading
    ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of their... Continue Reading
    ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their... Continue Reading
    (A CASE STUDY OF EMENITY NIGERIA PLC) ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with... Continue Reading
    THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
    ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether... Continue Reading
    ABSTRACT   The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.  The objective, the study among other things include:  -To determine the impact of personal selling on the marketing of Milo.  -To find out whether... Continue Reading
    Call Us
    whatsappWhatsApp Us