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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 39)
Showing 951 - 975 of 1,357

951) Trade Fair As An Instrument Of Increasing Marketing Performance. (a Case Study Of Emily Millionaire Enugu.

This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

952) Effective Pricing Strategies For Marketing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State).

This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. - To determine how prices of Royalux affect its demand,... Continue Reading
  • Type:Project
  • ID:MKT0758
  • Pages:129

953) Marketing Of Banking And Financial Service (a Case Study Of Leadway Assurance Company Limited)

S Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five... Continue Reading

954) Promotion As A Strategic Instrument In The Sales Of Malt Drinks (a Case Study Of Guinness Nigeria Plc Enugu Metropolis)

This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading

955) Impact Of Marketing Mix In The Accomplishment Of Organization Objectives (a Study Of Unilever Brothers Nigeria Plc)

This project work was an attempt to investigate the impact of marketing mix in the accomplishment of organization objectives. The main objectives were: to identify the impact of marketing mix in the organization. To identify the different approaches used by organization to implement marketing mix. To identify how the management of... Continue Reading

956) The Impact Of Modern Packaging On Product Sales In The Cosmetics Industry In Enugu Metropolis (a Case Study Of P.z Industries Plc Emene)

This research study as on the impact of modern packaging on product sales in the cosmetic industries a study of PZ Industries PLC Enugu metropolis. To carry out the research work, some of the following objective were set out: The local manufacturers considers product packaging as an important marketing valuable. To know how modern design... Continue Reading
  • Type:Project
  • ID:MKT0742
  • Pages:110

957) The Impact Of Segmentation On Customer Satisfaction (a Case Study Of Mtn In Enugu Metropolis)

The project work was an attempt to investigate the impact of segmentation on customer satisfaction. The main objectives were. To determine the impact of market segmentation in regard to patronages, to determine whether market segmentation lead to increase in customer patronage and to determine the role of segmentation in the market of MTN... Continue Reading

958) The Role Of Accountant In The Economic Development Of Organization (a Study Of Nigerian Bottling Company Onitsha)

The main purpose of this project is to find out the Role of accountants in the economic development of Nigeria with particular reference to the Nigeria Bottling Company Onitsha. The Role of accountants in the management of business organization varies and highly challenging. The accountants who make use of the concepts and principles of... Continue Reading

959) Causes And Effects Of Tax Evasion And Avoidance On The Economy (a Case Study Of Board Of Internal Revenue In Abia State)

This study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly... Continue Reading

960) Advertisers Preferences Of Media Channel Problems, Choice, And Reasons (a Comparative Study Of Daily Sun Newspaper And Newswatch Magazine)

This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters... Continue Reading

961) The Role Of Marketing Co-operatives In Economic Development Of Nigeria (a Case Study Of Rice Marketing Co-operative In Ugbawka, Nkanu-east Local Government Area)

This project looked into the role of marketing co-operative in economics development of Nigeria. (A case study of Rice Marketing Co-operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co-operatives in Ugbawka Nkanu –East and the management and organization of Ugbawka marketing co-operatives, to obtain... Continue Reading

962) The Effectiveness Of Personal Selling Strategfies In Marketing Of Capital Goods Case Study Of Anamco Ltd Enugu

INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have... Continue Reading

963) Impact Of Advertising In New Product Development (a Case Study Of Etisalat Nigeria Plc)

This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading

964) A Study Of Promotional Strategies In The Management Of Supermarket (a Case Study Of Jovenson Supermarket Auchi, Edo State)

This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading

965) Effect Of Marketing Information System On Managerial Decision Making In An Organisation: A Case Study Of Nigeria Bottling Company, Benin City

This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

966) A Study Of Promotional Strategies In The Management Of Supermarket (a Case Study Of Jovenson Supermarket Auchi, Edo State)

  This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading

967) Effect Of Marketing Information System On Managerial Decision Making In An Organisation: A Case Study Of Nigeria Bottling Company, Benin City

This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

968) Marketing Of Hotel Services In Enugu Metropolis, A Case Study Of Mac – Davos Hotel Enugu

Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an important aspect of marketing its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good service are appropriately at the right pace and at the right time in right... Continue Reading

969) Problems And Prospects Of Marketing In Small-scale Business In Nigeria (a Case Study Of Aqua Rapha, God’s Healing Water In Enugu)

This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading

970) The Effect Of Sales Force Motivation On Productivity A Case Study Of Emenite Company Enugu

The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various... Continue Reading

971) Consumer Protection And Drug Marketing In Nigeria (a Case Study Of Juhel Pharmaceutical Company Enugu)

This project looks into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs. Considering the nature of drugs and it’s resultants effect on the users. A variety of minor objectives... Continue Reading
  • Type:Project
  • ID:MKT0726
  • Pages:104

972) Consumer Brand Preference In The Purchase Of Beverage In Enugu Metropolis

The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people... Continue Reading

973) A Critical Appraisal Of The Strategies Of Exportation Of Made In Nigeria Goods (a Case Study Of Nigerian Export Promotion Council)

A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information... Continue Reading

974) New Product Development Strategy In A Competitive Business Environment

Five Chapters, Full work. Recent references ABSTRACT This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and... Continue Reading

975) Effect Of Promotional Tools In Product Marketing

INTRODUCTION Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement... Continue Reading
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Choosing the right Marketing project topic is essential for academic success. GrossArchive remains a trusted platform for students seeking quality project topics and complete research materials across multiple disciplines. Explore the available Marketing project topics on GrossArchive and complete your final year project with confidence.

Students researching Marketing project topics often explore related areas such as Business Administration and Management project topics, Accounting project topics, Banking and Finance project topics, Mass Communication project topics and Entrepreneurship project topics to broaden their research scope.

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