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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 41)
Showing 1,001 - 1,025 of 1,357

1,001) Advertising An Effective Promotional Tool For Marketing New Product (a Case Study Of Nasco Marketing Company)

Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading

1,002) Effective Promotional Strategies For The Cosmetics Industry In Enugu Metropolis (a Case Study Of Choki Laboratory)

This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of... Continue Reading

1,003) The Impact Of Product Advertisement On Sales Volume Of Companies (a Case Study Of Nigeria Breweries Plc 9th Mile Corner)

This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies The researcher used the survey research design to execute this study . The population used by the... Continue Reading
  • Type:Project
  • ID:MKT0693
  • Pages:102

1,004) Public Relation Techniques For Marketing Air Transport Services In Nigeria (a Case Study Of Executive Air Line Service)

The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading

1,005) Marketing Acceptability Of Locally Made Cosmetic Products (beauty Aids) In Nigeria (a Case Study Of Some Selected Hair Dressing Salon In Obiagu)

In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that... Continue Reading

1,006) The Effect Of Sales Promotion On The Marketing Of Coca-cola Brand Of Soft Drinks In Enugu Urban

This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading

1,007) Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Enugu)

The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to... Continue Reading

1,008) The Role Of Nigeria Export Promotion Council (nepc) In Export Promotion In Nigeria (a Case Study Of Enugu Zonal Office)

This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart... Continue Reading
  • Type:Project
  • ID:MKT0681
  • Pages:133

1,009) The Role Of Advertising On The Marketing Of Suitcase In Enugu Metropolis (a Case Study Of Jumatex Suitcase Enugu)

This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the... Continue Reading

1,010) Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology)

This work is on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE:INTRODUCTION 1.1Background of the Study 1.2Statement of the... Continue Reading

1,011) Problems And Prospects Of Marketing In Small-scale Business In Nigeria (a Case Study Of Aqua Rapha In Enugu)

This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading

1,012) Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis).

This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carry out this research work some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system... Continue Reading

1,013) The Practice Of Corporate Social Responsibilities In The Brewery Industry (a Case Study Of The Nigerian Breweries Ama Enugu)

The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and... Continue Reading

1,014) The Effectiveness Of Personal Selling Strategies In Marketing Of Cosmetics (a Case Study Of Bianca Cosmetics Enugu)

This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading

1,015) Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu)

This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading

1,016) Marketing Problems Of Small-scale Indigenous Pharmaceutical Manufacturing Companies In Nigeria. (a Case Study Of Encristo Pharmacultical Industries Nigeria Limited, Enugu).

This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading
  • Type:Project
  • ID:MKT0689
  • Pages:119

1,017) Impact Of Sales Persons On The Corporate Growth Potentials Of A Company (a Case Study Of Seven-up Bottling Company Plc, Enugu)

Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading

1,018) The Impact Of Advertising In The Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Zodiac Hotel Ltd

This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral... Continue Reading

1,019) Product Development Strategy In A Competitive Business Environment

This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and the simple percentage and chi square was... Continue Reading

1,020) An Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour (a Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign)

This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the... Continue Reading

1,021) Application Of Marketing Concept In Service Industry (a Case Study Of Snow White Lawn Dry And Dry Cleaning Service)

This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To... Continue Reading

1,022) Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v)

The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher... Continue Reading

1,023) Effective Marketing Strategies For Airlines Operating In Enugu Metropolis A Case Study Of Executive Airline Services

This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are... Continue Reading

1,024) Effective Marketing Strategies For Colour Photo Processing Services (a Case Study Of Jonatex Ultra Modern Colour Lab Nkpor

The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading

1,025) Impact Of Information Technology In Banking Industry (a Case Study Of All Stated Trust Bank Enugu)

This project work is on the impact of information technology in the banking industry. And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of all state trust bank and the customers that... Continue Reading
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