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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 40)
Showing 976 - 1,000 of 1,357

976) Enhancing The Sales Of Consumers Goods Using Marketing Segmentation (a Case Study Of Pz Nigeria Plc, Kaduna)

This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented,... Continue Reading

977) Trade Fair As An Instrument Of Increasing Marketing Performance. (a Case Study Of Emily Millionaire Enugu)

This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

978) The Role Of Public Relations In Improving The Image Of Tertiary Institutions In Enugu Metropolis (a Case Study Of Imt Enugu)

The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to... Continue Reading

979) The Place Of Marketing In The Service Industries. (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis)

The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked... Continue Reading

980) The Impact Of Transportation Cost On Consumers Retail Goods Prices. (a Case Study Of Garriki Market, Enugu South Local Government Enugu State).

This project work examine the “impact of transportation cost on customer goods retail process”. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu... Continue Reading

981) The Effectiveness Of Personal Selling Strategies In Marketing Of Capital Goods Case Study Of Anamco Ltd Enugu

PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading

982) Pipeline Transportation And Its Significance To The Marketing Of Petroleum Products In Nigeria: A Case Study Of Nnpc Enugu And Port-harcourt

This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)\'s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83 copies... Continue Reading

983) Effective Promotional Strategies For Operations Of Hair Dressing Saloon In Enugu Metropolis (a Case Study Of After 8 Saloon)

The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –New haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the... Continue Reading

984) Marketing Of Family Planning Services In Enugu Urban

This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death. The research... Continue Reading

985) Marketing Of Hotel Services In Nigeria (a Case Study Of Mac- Davos Hotel Enugu)

Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an important aspect of marketing its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good service  are appropriately at the right pace and at the right time in right... Continue Reading

986) Marketing Of Laundering And Dry Cleaning Services In Enugu State (a Case Study Of Rex Brothers)

This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were... Continue Reading

987) Packaging As A Promo Tools In The Marketing Of Beauty Case Products (a Case Study Of Petals Enugu)

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To determine... Continue Reading

988) Promotion As A Strategic Instrument In The Sales Of Malt Drinks (a Case Study Of Guinness Nigeria Plc Enugu Metropolis)

This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to... Continue Reading

989) Promotional Strategy In A Service Industry (a Case Study Of Afribank Plc Enugu)

Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG)... Continue Reading

990) The Application Of Public Relations Strategy In Banking Sector (a Case Study Of Uba Bank Plc)

RESEARCH PROPOSAL 1.THE RESEARCH TOPIC THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE) 2.OBJECTIVE OF STUDY a.to know how the public relation programmes of UBA is able to win public (customer and posterities buyers) good will and confidence for the organisation ) b.to know whether the head of... Continue Reading
  • Type:Project
  • ID:MKT0711
  • Pages:107

991) The Attitude Of Nigerians Towards Made In Nigeria Products (a Case Study Of Curbery Shoes Ltd Onitsha Anambra State)

S This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe... Continue Reading

992) The Effectiveness Of Consumer Service Delivery In The Fast Food Industry (a Case Study Of Mr. Biggs Enugu Metropolis

  Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr.... Continue Reading

993) The Effect Of Advertising On Consumer Preference Patterns For Malt Drinks In Enugu Metropolis (a Comparative Study Of Guinness Malta And Amsted Malta)

The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. -To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. -To determine the brand of... Continue Reading
  • Type:Project
  • ID:MKT0714
  • Pages:109

994) The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolis A Case Study Of Emenite Nigeria Plc

This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of... Continue Reading

995) The Effectiveness Of Public Relations Practices In The Oil Sector (a Case Study Of African Petroleum Plc)

African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success.  Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually... Continue Reading

996) The Effect Of Globalization On Industry In Nigeria (a Case Study Of Magnum Trust Bank Plc)

This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only... Continue Reading

997) The Effect Of Market Segmentation And Positioning On Company Performance A Case Study Of Selected Text Book Publishing Companies In Owerri

This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study... Continue Reading

998) The Impacts Of Advertising On The Marketing Of Hotel Services In Enugu Metropolise (a Case Study Of Mac-davos Hotel)

The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis. This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in... Continue Reading

999) Service Quality – A Catalyst For Creating Customer Patronage For Bank Services (a Case Study Of Diamond Bank Nigeria Plc Enugu Man Branch Enugu)

This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the customers... Continue Reading

1,000) Application Of Marketing Concept In Commercial Banking And It Effectiveness In Consumer Satisfaction (a Case Study Of Gt Bank Plc)

The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction” at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter.... Continue Reading
  • Type:Project
  • ID:MKT0697
  • Pages:101
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