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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 38)
Showing 926 - 950 of 1,357

926) Distribution Channel / Styrategies For Bread In Enugu State (a Case Study Of 7up Bottling Co. Plc Enugu Plant)

INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view of Adirika,... Continue Reading

927) The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolies (a Case Study Emenit Nigeria Plc)

This research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives. To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.... Continue Reading

928) The Marketing Of Commercial Bank Services In Nigeria An Apprasial

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The importance of effective marketing of services in the Nigeria banking industry is only being realized in the part, marketing was not linked to services industries like banking, insurance, law etc. In recent years however, marketing activities is the banking industry have acquired increased importance... Continue Reading

929) The Effect Of Globalization On Banking Operation In Nigeria. (a Case Study Of First Bank Nigeria Plc.)

The banking industry has witnessed landmark improvements in series delivery and the practice of banking due to globalization of banking operation. Globalization is referred to as the inter-play, cooperation and integration of various financial systems of the world via international trade, investment and distribution of vital information... Continue Reading

930) Marketing Problems And Prospect Of The Bakery Industry In Enugu Metropolis (a Case Of Study Of Ify Bread Industries) A Project Work Presented

This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the... Continue Reading

931) A Study Of Promotional Strategies In The Management Of Supermarket (a Case Study Of Jovenson Supermarket Auchi, Edo State)

This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading

932) Sales Promotion Is Important To Nigerian Economy. Case Study Of Coca-cola Plc

This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive... Continue Reading

933) Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)

This research project is a very crucial study for the Guinness Nigeria plc. This study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of Guinness product (Malt). Guinness Nigeria plc was made use of by the researcher as a case of study because of the level and precision. This... Continue Reading

934) An Analysis Of The Problems And Prospects Of Classified Advertising In Enugu Metropolis

This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement... Continue Reading

935) Effective Packaging As A Promotional Tool In Marketing Of Beauty Care Product (a Study Of Hards And Dromedas Ltd)

This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent... Continue Reading

936) The Impact Of Nafdac On Marketing Of Drugs In Enugu State

This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general,... Continue Reading

937) Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu)

In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational... Continue Reading

938) Factors Influencing Consumer Brand Preference Of Packaged Water Products In Enugu Metropolis (a Case Study Of Aqua Rapha Packaged Water)

This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading

939) The Role Of Marketing Planning In The Achievement Of An Organizational Objectives (a Study Of Emenite Company Nigeria Ltd, Enugu)

Much have been said and written about the marketing planning is very important in every manufacturing organizations. Planning gives an organization productive direction. To make efficiently and effectively production you have to make proper use of planning. However, marketing plan is define as a comprehensive blueprint which outlines an... Continue Reading

940) Locational Factors Influencing The Marketing Of Financial Service In Lagos And Aba Markets

Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks to... Continue Reading

941) The Effect Of Globalization On Industry In Nigeria A Case Study Of Magnum Trust Bank Plc

This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only... Continue Reading

942) The Relevance Of Computers In Management Information System. (a Case Study Of Nitel Plc Enugu)

Management information system is network of communication channel in an organization from the points of data origination through the processing procedures to the decision making (feed back) then from the point of decision back through the information channels to the points of implementation of the decision (control). This suggests that... Continue Reading

943) Marketing Of Church Service (a Case Study Of Catholic Church In Enugu Metropolis)

Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading

944) The Impact Of Effective Management Of Resources In Solving Unemployment Problem In Nigeria. (a Case Study Of Oji-river Local Government Enugu)

This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. This researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best... Continue Reading

945) Public Relation Activities In Tertairy Institutions In Enugu State (a Cast Study Of Enugu State University Of Science And Technology Enugu State (esut)

This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading

946) The Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria. (a Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka)

This research work traced the effectiveness of promotional strategies employed by Agro- allied Industries in Nigeria in the promotion of their products like meshing, casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro-Allied industries Ltd. Awka as case study. He made an adept... Continue Reading

947) The Impact Of Promotional Activities On The Marketing Of Golden Morn Products In Enugu Metropolis (a Case Study Of Nestle Nigeria Plc Enugu

This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were... Continue Reading

948) Contribution Of Modern Communication Equipment To Job Efficiency Of The Secretary (a Case Study Of First Bank Of Nigeria Plc) (fbn Enugu)

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact created by modern communication equipment generally to the economy especially to the job efficiency of the secretary is to be research With the introduction of modern equipment, so much has been achieved. The secretary cannot be very effective in the discharging of her | his duties without... Continue Reading

949) The Marketing Problem Prospects Of The Five Star Hotels In Enugu Metropolis (a Case Study Of Nike Report Hotel Enugu)

1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a... Continue Reading

950) An Appraisal Of Promotional Strategies Of Barbing Salons In Enugu Metropolis (a Case Study Of Top Class Barbing Salon Awkunanaw Enugu

The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: • To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. • To determine the impact... Continue Reading
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