+234 813 0686 500
[email protected]

Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 37)
Showing 901 - 925 of 1,357

901) Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu)

The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform... Continue Reading

902) Attitude Of Consumers To Sales Promotion In Enugu Metropolis

This project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment. Most... Continue Reading
  • Type:Project
  • ID:MKT0779
  • Pages:107

903) Marketing Of Life Assurance Policies In Nigeria Problems And Prospects

1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading

904) Product Planning And Distribution A Case Study Of Nigeria Bottling Company (nbc) Plc Enugu

This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand the idea of product planning, product distribution and its circle. - To know system of planning and distribution. - To apprehend the effect of product distribution and planning as... Continue Reading

905) Efficient Marketing Of Television Services A Case Study Of Nigerian Television Authority (nta), Enugu

This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is giving better services to customers or viewers. - To find out if viewers and advertisers are... Continue Reading

906) The Impact Of Marketing Strategies On The Performance Of Seven Up Bottling Company Ltd 9th Mile (a Case Study Of Seven Up Industry 9th Mile Enugu State

Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of... Continue Reading

907) Effects Of Sales Promotion On Organization.

The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers... Continue Reading

908) Consumer Protection And Drug Marketing In Nigeria A Case Study Of Juhel Pharmaceutical Company Enugu

These projects look into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the users A variety of minor objectives exist... Continue Reading

909) Marketing Of Family Planning Services In Enugu Urban

This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research... Continue Reading

910) An Account For The Low Productivity In Public Corporations In Nigeria. A Case Study Of National Electric Power Authority Nepa, Enugu Zoanl Office.

The research on the account for the low productivity in Public Corporations in Nigeria with reference to National Electric Power Authority (NEPA) Enugu Zonal Office is aimed at determining hold best to improve the productivity of Nigerian Public Corporations. In conducting the research, information were sourced from many places as well as... Continue Reading

911) Impact Of Sales Persons On The Coporate Growth Potentials Of A Company (a Case Study Of Seven-up Bottling Company Plc, Enugu)

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading

912) Public Relation Activities In Tertairy Institutions In Enugu State (a Cast Study Of Enugu State University Of Science And Technology Enugu State (esut)

This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading

913) The Effect Of Sales Promotion On Sales Volume A Case Study Of Vitafoam Company In Enugu Metropolis

This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

914) The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria.

Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement... Continue Reading

915) Marketing Of Financial Services In Our Banking Industries Today

This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy. Chapter one of this project deals with general introduction of what marketing of financial services is all... Continue Reading

916) Marketing Research As A Tool For Profitability In The Service Industry A Case Study Of Aiico Insurance Company Operations In Enugu Metropolis

Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
  • Type:Project
  • ID:MKT0785
  • Pages:134

917) The Effect Of Sales Promotion On The Marketing Of Coca-cola Brand Of Soft Drinks In Enugu Urban

This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading

918) The Role Of Nigeria Export Promotion Council (nepc) In Export Promotion In Nigeria (a Case Study Of Enugu Zonal Office)

This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart... Continue Reading
  • Type:Project
  • ID:MKT0778
  • Pages:134

919) The Role Of Public Relations In Improving The Image Of Tertiary Institutions In Enugu Metropolis (a Case Study Of Imt Enugu)

The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to... Continue Reading

920) The Role Of Banks In The Manpower Development In Nigeria

Manpower development is the gradual nurturing embellishing to a large, marketed and organized state of the human aspect of labour in any organization in order to make him be acquainted with his duties and this make him perform effectively in his duties towards playing a role in this subject banks have gone, a great extent in training its staff... Continue Reading

921) The Impact Of Sales Promotion In The Marketing Of Building Material (a Case Of Alo Aluminum Ltd)

The project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in Nigeria and present tools that could help marketing expert in the country and beyond in promoting their product. The research was developed through revived of recent write ups in related... Continue Reading

922) The Effect Of Sales Promotion On The Marketing Of Consumer Goods (a Case Study Of Nigeria Bottling Compny Plc Enugu)

This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

923) An Indepth Study Of On The Brand Switching Behavior Of Malt Drink Consumer In Enugu State From 2005 -2010

This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers in Enugu from 2005 -2010” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors that promote brand switching among malta drinks consumers and discover the... Continue Reading

924) Impact Of Marketing Research In Small Scale Company (case Study Of Bianca Cosmetics, Enugu)

ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s... Continue Reading

925) Marketing Strategies Of Micro Finance Banks

1.0 INTRODUCTION Marketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are impeccable (painless). This has been due to an increasing adopting of marketing skills (techniques) by banks rejected by intense competes from other financial institution. Obviously, due to... Continue Reading
Cant find your topic in Marketing? Reach us on WhatsApp or call +234 813 0686 6500 .
Choosing the right Marketing project topic is essential for academic success. GrossArchive remains a trusted platform for students seeking quality project topics and complete research materials across multiple disciplines. Explore the available Marketing project topics on GrossArchive and complete your final year project with confidence.

Students researching Marketing project topics often explore related areas such as Business Administration and Management project topics, Accounting project topics, Banking and Finance project topics, Mass Communication project topics and Entrepreneurship project topics to broaden their research scope.

Quick Navigation Menu

Gross Archive
23 Agodogba Av, Park View
Ikoyi, Lagos State,
+ 234 813 0686 6500
+234 809 3423 853
[email protected]

Copyright © Gross Archive. All Rights Reserved
Gross Archive Limited:
whatsappWhatsApp Us