ABSTRACT This research work aims at finding out the role of electronic media on the crusade against religious intolerance. How electronic media mobilize and educate the religious intolerance and the best way to improve TV and radio station to help avoid religious intolerance in Nigeria. This work has been divided into four chapters, chapter one... Continue Reading
Abstract Examination malpractices in Nigeria have attained a frightening proportion. It is sophisticated and institutionalized. Examination malpractice is rated as one of the greatest problems that undermine the foundation of educational practice in Nigeria today. Thus, this study investigated Effect ofPublic Service Information Campaign (also... Continue Reading
ABSTRACT Fiber optic communication systems have revolutionized the telecommunications industry, because it is used for faster transmitting of telephone signals, internet communication and cable television signal due to such lower attenuation and interference. The optical fibers are buried deep in the ground (1.2-1.5 meters) away from human... Continue Reading
BACKGROUND OF THE STUDY The media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual... Continue Reading
ABSTRACT The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the... Continue Reading
RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKO BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 TABLE OF CONTENTS PAGES TITLE PAGE i CERTIFICATION ii DEDICATION iii ACKNOWLEDGEMENT iv TABLE OF CONTENTS v LIST OF TABLES viii LIST OF FIGURES ix ABSTRACT x CHAPTER ONE: INTRODUCTION 1.0 Introduction 1 Background to the Study 1 Profile... Continue Reading
ABSTRACT The concept of customer satisfaction occupies a central position in marketing thought and practice. Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with post-purchase phenomena such as attitude change, repeat purchase, and brand loyalty. Customer satisfaction has... Continue Reading
ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political advertising on voting pattern of the electorates during the last 2011... Continue Reading
ABSTRACT This research work titled “Assessment of NTA Kaduna’s National Integration Programmes†is being conducted to explore the role of the media, particularly television in aiding national integration. The study will look at the significance of the media towards the development and expansion of consciousness in modern times.... Continue Reading
Books are forms of media (probably one of the earliest) called the print media. This category of Media is being forced into a fierce struggle for survival by the advent of more recent forms of media, but due to their Unique characteristics, Books are keeping up. TABLE OF CONTENT: Media Types of Media Books People's testimonials The Uniqueness... Continue Reading
ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in... Continue Reading
ABSTRACT There has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research. In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means... Continue Reading
ABSTRACT This study was designed to critically examine “the role of the press in Nigeria’s polarization and National Development†The method of content analysis was adopted and also, three Nigerian daily newspaper were selected. This include, the New Nigeria Newspaper a federal Government owned newspaper published in Kaduna... Continue Reading
ABSTRACT This research work which examines the influence of the mass media on socialization of citizenry using Ebonyi state as a case study was based on the research design called survey. Its sampling technique which happens to be the purposive sampling was used because of the specific population under research and who are mostly children of... Continue Reading
ABSTRACT The study of this matter about AIDS consistency of the mass media to the teenagers and restructure their life style. As a guide to the study that were found in order to help achieve the objective of the study. A sample of respondent which where randomly situated from oregun High School, Oregun Ikeja Lagos and the result presented... Continue Reading
ABSTRACT The practice of journalism comes with its challenges in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other... Continue Reading
ABSTRACT Rural development of any kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables. In the course of this study, the press here has faced with the obligation of bettering the lives of the rural communities through the packaging of... Continue Reading
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the... Continue Reading
ABSTRACT This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was... Continue Reading
ABSTRACT This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading
The work of this research is divided into five (5) chapters. First chapter dealt with the introduction of the course, statement of the problem, aims and objectives. Research questions were drawn, significance, scope and limitation as well as definition of Key terms are provided. Chapter Two (2) of the work reviewed the literature on Mass... Continue Reading
ABSTRACT First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank... Continue Reading
ABSTRACT The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency. Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well... Continue Reading
ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods... Continue Reading