Most Read Mass Communication Project Topics and Materials (Page 48)

The era of advertising has gone from the one-to-many without feedback or active communication channels, to one-on-one and one-to-many with feedback and communication channels made possible by Netvertising. The potential consumers can now interact with an advert, make enquiries, scrounge for information, hereby influencing the consumer’s choice... Continue Reading

ABSTRACT News media helped individuals think about and understand the impacts of hosting the Olympic Games, enabling them to clarify or construct their own opinions toward an Olympic bid. The purpose of this study was to explore to what extent the public opinion of hosting the Olympic Games was affected by the newspaper media content to which the... Continue Reading

ABSTRACT This study compares how community and national newspapers disseminate local news. This study is meant to know between the two categories of newspaper which pays more attention and gives more prominence to local news dissemination. The purpose of this work therefore is to evaluate the roles newspaper play in fostering community and... Continue Reading

Participatory communication has now become the generally accepted view of how communication should be used to pursue development interventions. However, despite the increasing number of development projects claiming to embrace participation and participatory communication, only few meet the standards of genuine participation. Through a qualitative... Continue Reading

INTRODUCTION Cooperative member training, workshop and conference in an essential part of any cooperative society to ensure the sustainability and development of such society in a more competitive economy like ours. Onoh F.A (2007), the importance of cooperative education cannot over emphasize. He wrote “a Swedish cooperative expert Mr. Sterner... Continue Reading

ABSTRACT This study was carried out with the sole objective of determining the Effectiveness of Radio in Educating Nigerian Women on Immunization. A Case Study of Oru-East L.G.A of Imo State. The researcher identified the research problems and used them to raise four research questions and four research hypotheses. Literature relating to the topic... Continue Reading

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the... Continue Reading

ABSTRACT The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were distributed to them. To accomplish this task, the following hypothesis were tested. H1: Educational Programmes stimulate... Continue Reading

ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to... Continue Reading

ABSTRACT No matter how plural a society may be, the radio should be the engineering force and vehicle for conveying political message to the women in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards metropolis for their participation in politics. The work... Continue Reading

INTRODUCTION The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also... Continue Reading

ABSTRACT This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws... Continue Reading

INTRODUCTION Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, friendly person in the world... Continue Reading

ABSTRACT In several quarters, there have been allegation making round, that state governments use their state Broadcast media as propaganda machinery. The focus is to investigate such allegation using Enugu State Broadcasting Service (ESBS) radio/TV as a case study. The study was based on critical theory by staurt Hall. The theory views the means... Continue Reading

ABSTRACT This research work which examines the influence of the mass media on socialization of citizenry using Ebonyi state as a case study was based on the research design called survey. Its sampling technique which happens to be the purposive sampling was used because of the specific population under research and who are mostly children of... Continue Reading

ABSRTACT In an empirical investigation into the newspaper reportage of probe of top officials of the Goodluck Jonathan administration with special reference of punch and guardian newspapers, through the used of five units of analysis (including editorials, features, letters to the editor, opinion articles and press interviews). Furthermore, the... Continue Reading

ABSTRACT This is a public perception of the advertising of G.S.M product (MTN)/ZAIN). A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products. To enable some GSM business organization know how consumer feel about their products. It will further evaluate the... Continue Reading

INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and... Continue Reading

ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine... Continue Reading

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study... Continue Reading

ABSRTACT In an empirical investigation into the newspaper reportage of probe of top officials of the Goodluck Jonathan administration with special reference of punch and guardian newspapers, through the used of five units of analysis (including editorials, features, letters to the editor, opinion articles and press interviews). Furthermore, the... Continue Reading

ABSTRACT This research work which examines the influence of the mass media on socialization of citizenry using Ebonyi state as a case study was based on the research design called survey. Its sampling technique which happens to be the purposive sampling was used because of the specific population under research and who are mostly children of... Continue Reading

ABSTRACT The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the... Continue Reading