Most Read Mass Communication Project Topics and Materials (Page 72)

Showing 1,776 - 1,790 of 1,790

1,776) THE EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT (A STUDY OF ISU LOCAL GOVERNMENT AREA OF IMO STATE

ABSTRACT This study was design to look into the effectiveness of film in rural areas, the researcher focus on a typical rural area, Isu local Government Area in Imo state, communication and communication media are important constituent of development process, but more important for those whose immediate concern is the promoting and acerbating... Continue Reading

1,777) ASSESSMENT OF POLIO ERADICATION CAMPAIGN STRATEGIES

Abstract  This research is on the assessment of Polio Eradication Campaign Strategies in Zaria. It is obvious that poliovirus was once a major challenge of Nigeria. The help of House to house meeting played a significant role in the eradication of poliovirus in Sabon-Gari Local Government, Zaria. The research used survey method and convenience... Continue Reading

1,778) THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT)

INTRODUCTION 1.1BACKGROUND OF THE STUDY Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact “a world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it... Continue Reading

1,779) THE IMPORTANCE OF ELECTRONIC BILLBOARDS

CHAPTER ONE  INTRODUCTION Advertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then... Continue Reading

1,780) THE ROLES OF THE MASS MEDIA IN NIGERIA POLITICS

ABSTRACT The research study examines clearly the roles of the mass media in Nigeria politics by evaluating the functions performed by the media in the political activities. It also examines the contributions of the mass media to Nigeria politics. The research also examines how well is the relationship between the government and the mass media in... Continue Reading

1,781) MEDIA ROLE IN COMMUNICATION CAMPAIGN FOR MARGINALIZED GROUP OF PEOPLE TO INTEGRATION OF EMPLOYMENT CASE STUDY OF BATWA COMMUNITY

ABSTRACT The study was on the role of media in communication campaign for marginalized group of people to integration of employment. The study was guided by three main objectives that is to say; To find out the why Marginalized people (Batwa) have not been given a wide coverage by the media in Uganda, To assess the challenges faced by media in... Continue Reading

1,782) THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT

ABSTRACT In several quarters, there have been allegation making round, that state governments use their state Broadcast media as propaganda machinery. The focus is to investigate such allegation using Rivers State Broadcasting Service (RSBS) radio/TV as a case study. The study was based on critical theory by staurt Hall. The theory views the means... Continue Reading

1,783) INFLUENCE OF ADVERTISING ON BUSINESS ORGANISATIONS

ABSTRACT  The study examined the effects of advertisement on the success of an organisation using Diamond bank adverts as a study. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the... Continue Reading

1,784) ADOPTIONOF DIGITAL DISTRIBUTION CHANNEL AMONG NIGERIAN NEWSPAPERS

ABSTRACT This study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution... Continue Reading

1,785) PERFORMANCE EVALUATION OF WIMAX FEMTOCELL

Abstract Worldwide Interoperability for Microwave Access (WIMAX) , is considered today the most interesting opportunity able to provide coverage distance of almost 50 Km and data throughput to 70 MbPs and to complete wired network architecture enquiry a flexible and cheap solution for the last mile. WiMAX is suffers from poor indoor coverage and... Continue Reading

1,786) ONLINE PUBLIC RELATIONS AND CUSTOMER ENGAGEMENT_ A STUDY OF FIRST BANK

ABSTRACT This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was... Continue Reading
  • Type:Project
  • ID:MAS1405
  • Pages:126

1,787) IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NATIONAL OPEN UNIVERSITY OF NIGERIA)

ABSTRACT Some Organizations see communication as a normal routine of daily organizational activity. This study set out to explore ‘the impact of effective communication on organizational performance with NOUN as case study with 53 sample size selected at stratified random sampling. The study finds that: the extent to which communication... Continue Reading

1,788) MEDIA OWNERSHIP, FUNDING AND CHALLENGES: IMPLICATION FOR STATE OWNED MEDIA SURVIVAL IN NIGERIA

This study examines ownership, funding challenges and its implication for state media survival in Nigeria. The study adopted two research designs- survey and focus group discussion. The participants comprised of 66 registered journalists from Taraba State Broadcasting Service (TSBS) and Taraba Television (TTV). The researchers examined the entire... Continue Reading

1,789) ROLE OF NOLLYWOOD IN PROMOTING POLITICAL APATHY AMONGST NIGERIAN YOUTHS: NARRATIVE STUDY OF THE FILM ‘KING OF BOYS’

  ABSTRACT As reality is said to be reflected in film, this study was conducted to comprehend the variances to the subject of political apathy amongst Nigerian youths as depicted in the movie, King of Boys. The theories social realism (film) theory and agenda-setting theory were adopted to identify ongoing issues that have an impact on people’s... Continue Reading

1,790) EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOUR IN OSHODI ISOLO LOCAL GOVERNMENT AREA, LAGOS STATE

ABSTRACT The effect of Television advertising on consumer purchasing behaviour was carried out in oshodi-isolo using Concept of advertisement, Television advertising, Consumer buying behaviour, Effect of advertising on Consumers’ behaviour, Empirical studies. Advertising through all media influences audiences, but television is one of the... Continue Reading
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