ABSTRACT
This project is a research on strategic planning as a tool for achieving organizational objectives a case study of coca-cola bottling company Ilorin. The aim of the study is to examine how strategic planning aids the achievement of organizational objectives.
Chapter one of this project starts with the introduction of the study, the problem of the huge amount of money needed to have a good strategic playing run smoothly e .t .c aims and objectives of the study deals with how a good strategic plan can be used to achieve organizational goals such as profit maximization greater productivity e.t.c. hypothesis formulation was used to give a direction to the problem of the matter finally in this chapter terms used were being defined e.g planning, strategic e. t. c.
Chapter two is on literature review, it gives a broad knowledge of the meaning of strategic planning the types of strategic planning e. g international strategy, retrenchment strategy e. t. c. the importance of strategic planning such as giving guidelines for the organization's activities, giving the manager the organization clearly designed goals and methods for achieve these goals e. t. c management approach was also discussed such as the scientific, the behavior approaches e. t. c.
In chapter three, the research methodology was examined which deals with a brief historical background of the case study the research method use e. g the use of questionnaire personnel interview the research instrument and sampling design and procedure.
Chapter four is the presentation and analysis of data of the questionnaire were administered and responses duty collected, interpretation of the data.
Chapter five is the summary conclusion and recommendation of the research on the basis of analysis and funding that can be used as a tool for achieving organizational objectives.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE: INTRODUCTIONS
1.1Problem of study
1.2Statement of hypothesis
1.3Aims and objective of the study
1.4Scope of the study
1.5Limitation of study
1.6Definition of term
CHAPTER TWO: LITERATURE REVIEW
2.1Definition of strategic planning
2.2Type of strategic planning
2.3Importance of strategic planning
2.4Management approaches
CHAPTER THREE: RESEARCH METHODOLOGY
3.1Historical background of the case study
3.2Research method used
3.3Research instrument
3.4Sampling design and procedure
CHAPTER FOUR: PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA
4.1Presentation data
4.2Interpretation of data
4.3Analysis of data
CHAPTER FIVE: SUMMARY, CONCLUSION RECOMMENDATION
5.1Summary
5.2Conclusion
5.3Recommendation
Bibliography
