SALES PROMOTION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOALS AND OBJECTIVES. (A CASE STUDY OF FIRST BANK OF NIGERIA PLC, ILORIN KWARA STATE)


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

The project topic “sales promotion as a tool for a achieving organizational goals and objectives. The promotion in the design and management by marketing sub system for the purpose of informing and preloading present and potential customers. The study entails a lot of problems, which are lack of market concept and management problems in achieving organizational goals and objectives Marjory in Nigeria. Researcher make use of questionnaire, and interview for its method of collecting data in the course of finding out the facts on the study and therefore, finding the facts on the study and tactual. Sales promotion activities and its concept is the  major solution for any problem that may arise in achieving organizational goals and objectives its impact and role in the course of satisfying the consumer through effective and adequate services in achieving organizational goals and objectives.

 

TABLE CONTENTS

Title Page i

Certification ii

Dedication iii

Acknowledgement v-vii

Abstract viii

Table of contents ix-x

CHAPTER ONE: BAKCGROUND TO THE STUDY

1.1 Introduction 1-3

1.2 Statement of the problem 3

1.3 Aims and objectives 4

1.4 Scope of the study 5

1.5 Significance of the study 6

1.6 Limitations and constraints of the study 6-7

1.7 Definition of terms and concept 7-8

1.8 Plan of the study 8-10

CHAPTER TWO: LITERATURE REVIEW

2.1 Meaning of promotion 11-12

2.2 Importance of promotion 13-14

2.3 Objective of promotion 15-17

2.4 Communication 17-20

2.5 The Communication aspect of marketing mix 20-22

2.6 Element of promotion mix 22-25

2.7 Factors influence sales promotion 26-28

2.8 Appraisal for achieving goals 28-29

2.9 Sales promotion as a tool for achieving organization goals and objectives 29-30

2.10 Formulation of hypothesis 30

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research population 31

3.2 Sample method and size 31-32

3.3 Data collection method 32

3.4 Research instrumentation 32-33

3.5 Method of data Analysis 34

3.6 Appendix 35-38

CHAPTER FOUR: DATA PRESENRTATION AND ANALYSIS

4.1 Brief history of first Bank Plc 39-47

4.2 Data presentation and analysis 47

4.3 Test of hypothesis 50-54

4.4 Result of findings 54-61

CHAPTER FIVE: SUMMARY, CONCLUSION, RECOMMENDATION

5.1 Summary 62

5.2 Conclusion 62-63

5.3 Recommendations 63-64

References 66

SALES PROMOTION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOALS AND OBJECTIVES. (A CASE STUDY OF FIRST BANK OF NIGERIA PLC, ILORIN KWARA STATE)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM3178
    Fee ₦5,000 ($14)
    No of Pages 78 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT The project topic “sales promotion as a tool for a achieving organizational goals and objectives. The promotion in the design and management by marketing sub system for the purpose of informing and preloading present and potential customers. The study entails a lot of problems, which are lack of market concept and management problems in... Continue Reading
    TABLE OF CONTENTS Title Page Certification i Dedication ii Acknowledgement iv Table of Content vi CHAPTER ONE: 1.0 Background of the study 1 1.1 Introduction 1 1.2 Problems of Study 2 1.3 Aims and Objective of the Study 5 1.4 Scope of the Study 6 1.5 Limitation of Study 6 1.6 Definition of Term 6 CHAPTER TWO: LITERATURE REVIEW 2.1 Definition of... Continue Reading
    ABSTRACT This project is a research on strategic planning as tool for achieving organizational objectives a case study of coca cola bottling company Ilorin. The aim of study is to examine how strategic planning aids the achievement of organizational objectives. Chapter one of this project starts with introduction of the study, the problem of huge... Continue Reading
    ABSTRACT This project is a research on strategic planning as a tool for achieving organizational objectives a case study of coca-cola bottling company Ilorin. The aim of the study is to examine how strategic planning aids the achievement of organizational objectives. Chapter one of this project starts with the introduction of the study, the... Continue Reading
    ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the... Continue Reading
    ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the... Continue Reading
    ABSTRACT The needs for a company to strive to improve its profitability are obvious and varied. This was as a result on how active their public relations towards their clients. As a matter of fact, Bank needs public relations as a tool for achieving its objectives. Perhaps, public relations is relationship with the general public through... Continue Reading
    ABSTRACT The needs for a company to strive to improve its profitability are obvious and varied. This was as a result on how active their public relations towards their clients. As a matter of fact, Bank needs public relations as a tool for achieving its objectives. Perhaps, public relations is relationship with the general public through... Continue Reading
    ABSTRACT This research work is conduct as part of the requirement for the award of Higher National Diploma (HND) in Accountancy. It highlights the authors effort in finding out the ways which management audit is used a tool of achieving organizational objectives in our everyday organizations. The entire work is divided into five chapters, chapter... Continue Reading
    ABSTRACT This research work centres on “Effective Communication as a tool for achieving organizational goals and objectives” the researcher examined the historical background of the study and the subject matter, the objective, significance and the scope of the research was well examined in the first chapter. In the second chapter the... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us