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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 43)
Showing 1,051 - 1,075 of 1,357

1,051) The Role Of Sales Management In Achieving Profit Objectives Of Firms In Nigeria (a Case Study Of Emenite Limited)

This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited. It is aimed at identifying the extent of satisfaction their customers... Continue Reading

1,052) The Role Of A Manager In Small Scale Business Organization (a Case Study Of Blio Tex Trading And Construction Company Nigeria. Limited, Enugu)

The role of a manager in a small business organization is so vital that for any small business organization such as inter-personal, information and co-coordinating roles must be integrated to ensure the betterment of the organization. It acts as a lubricant for the wheels of small business economic development and nation. Moreover,... Continue Reading

1,053) Impact Of Sales Promotion Strategies On Customer Patronage Of Breweries Product (a Case Study Of Nigerian Breweries Plc)

This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

1,054) The Impact Of New Product Development On Sales Volumes (a Case Study Of Peugeot Automobile Nigeria Limited Kaduna)

This research is a study to investigate “the impact of new product development on sale volume. The writer carefully examined how new product are developed in the company pan ltd, along with sale volume of the new generated product, new product can be described as nay product which has a new substance incorporated, the new substance... Continue Reading

1,055) Share Price Movement And Insider Information In The Nigerian Stock Market

INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is widely believed that no market strictly meets the conditions of the efficient market hypothesis. Even in the most developed countries, information with no bearing on the future performance of companies do sometimes influence the... Continue Reading

1,056) Segementation On Sales Performance

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Segmenting markets is a foundation for superior performance. Understanding how buyers’ needs and wants differ is important in creating useful market strategies. Valuable approach to segmenting markets might be of the most crucial factors in developed and... Continue Reading
  • Type:Project
  • ID:MKT0641
  • Pages:113

1,057) Financial Intermediation In The Nigerian Primary Capital Market

CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the financial system, funds flow from those who have surplus funds to those who have a shortage of funds, either by direct, market-based financing or by indirect, bank-based finance. According to William Gladstone... Continue Reading
  • Type:Project
  • ID:MKT0640
  • Pages:140

1,058) Consumers’ Attitude Towards Buying On The Internet In Nigeria

CHAPTER ONE 1.1 INTRODUCTION Internet shopping is one of the widely and commonly used mediums for convenient shopping. It is in fact, a popular means of is shopping in the Internet community (Bourlakis, Papagiannidis, and Fox, 2008). Buying on the Internet according to Muhammad,... Continue Reading

1,059) The Impact Of Relationship Marketing On Customers Satisfaction And Profitability. (a Case Study Of Mtn Nigeria , Aba)

THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the... Continue Reading

1,060) The Impact Of New Product Development On The Performance Of An Organization

ABSTRACT This project work is focused on impact of new product development on the performances of an organization, “A case study of Nigeria breweries Abiastate . The objective of this study is to determine the important of product research on organizational performances.... Continue Reading

1,061) The Impact Of Information Technology In Marketing Product And Services (a Case Study Of Eco Bank Enugu Main Branch)

THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH) ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is also aimed at making an in-depth analysis of how... Continue Reading

1,062) New Product Development And Management As Survival Strategies For An Organization

(A CASE STUDY OF 7UP, LAGOS IDDO PLANT) ABSTRACT This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant. The study is designed to identify problems and possible... Continue Reading

1,063) Marketing Research As A Tool For Increased Profitability In Service Industry (a Case Study Of Nicon Insurance Company Plc)

ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading
  • Type:Project
  • ID:MKT0296
  • Pages:100

1,064) Marketing Acceptability Of Locally Made Cosmetic Products In Nigeria (a Case Study Of Some Selected Hair Dressing Salon In Obiagu)

MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU TABLE OF CONTENTS CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objective of Study 1.4 Scope of the Study 1.5 Research Question 1.6 Significance of the Study CHAPTER TWO Literature... Continue Reading

1,065) Effect Of Corporate Social Responsibility On Organizational Performance (a Case Study Of Nestle Nigeria Plc)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone... Continue Reading

1,066) Effectiveness Of Public Relations Activities In Schools

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management... Continue Reading

1,067) The Study Of The Impact Of Radio Advertising On The Marketing Of Consumers Products In Imo State (a Study Of Jordan Product In Owerri Municipal)

ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National... Continue Reading

1,068) The Role Of Road Transport Network In The Marketing Of Agricultural Product (a Case Study Of Ivo Local Government Area Ebonyi State)

CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the... Continue Reading

1,069) The Role Of Physical Distribution In Marketing Of Beer Product In Imo State (a Case Study Of Consolidated Breweries Plc Awomamma)

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA) ABSTRACT The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every... Continue Reading

1,070) The Role Of Marketing Research In Service

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others... Continue Reading

1,071) The Role Of Customer Relationship In Office Technology Management (otm) Abstract

1,072) The Role Of Advertising In Achieving Consumer Brand Loyalty For Beer Product (a Case Study Of Nigeria Breweries)

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading

1,073) The Relevance Of Packaging In The Marketing Of Consumer Goods In Nigeria. (a Case Study Of Pz Industries Plc, Aba).

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading

1,074) The Relevance Of New Product Development On Attaining Marketing Objetcive Of Table Producers In Anambra State. ( A Case Study Of Selected Table Water Producers)

THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE PRODUCERS IN ANAMBRA STATE. ( A CASE STUDY OF SELECTED TABLE WATER PRODUCERS) ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve... Continue Reading

1,075) The Need Of Advertising On Supermarketing Performance (a Case Study Of Every Day Supermarket Aba)

ABSTRACT This study is an attempt to investigate the need of every day supermarket Aba. It was also carried out to investigate to what extent adverting and sales influence consumers purchase decision. The question that pervades the mind of most people... Continue Reading
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