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Marketing Project Topics with Materials:

ASSESSMENT OF CUSTOMER SERVICE MANAGEMENT ON COMPANY DEVELOPMENT (A CASE STUDY OF UNITY BANK PLC, UYO) ABSTRACT This research on the topic “Effect of customer services management on company development” seeks to investigate the impacts of customer services practitioners and their corresponding roles in company growths and developments. Eight... Continue Reading
  • Type:Project
  • ID:MKT0969
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT It was in recognition of the fact that a favourable attitude towards locally manufactured textiles in needed for the Nigeria textile industry to survive the present intense competition with foreign textile, that this research work was born. The work is a study of the Marketability of made-in-Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0968
  • Pages:168
  • Chapters:5
  • Methodology:chi-square
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 PREAMBLE Every firm, private or public at one stage or the other is faced with long-term investment decisions which automatically lead to long-term capital requirement. Financing the firm’s investment may either be by increasing owners’ claim (Equity),... Continue Reading
  • Type:Project
  • ID:MKT0967
  • Pages:86
  • Chapters:5
  • Methodology:Regression Analysis
  • Reference:YES
ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading
  • Type:Project
  • ID:MKT0966
  • Pages:57
  • Reference:YES
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
  • Type:Project
  • ID:MKT0965
  • Pages:95
  • Reference:YES
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
  • Type:Project
  • ID:MKT0964
  • Pages:80
  • Reference:YES
ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
  • Type:Project
  • ID:MKT0963
  • Pages:104
  • Reference:YES
ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading
  • Type:Project
  • ID:MKT0962
  • Pages:155
  • Reference:YES
1.1 INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading
  • Type:Project
  • ID:MKT0961
  • Pages:109
  • Reference:YES
INTRODUCTION Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls. Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision of... Continue Reading
  • Type:Project
  • ID:MKT0960
  • Pages:57
  • Reference:YES
ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading
  • Type:Project
  • ID:MKT0959
  • Pages:74
  • Reference:YES
ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition)... Continue Reading
  • Type:Project
  • ID:MKT0958
  • Pages:68
  • Reference:YES
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
  • Type:Project
  • ID:MKT0957
  • Pages:82
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Commercial Bank System shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire to maximize profits and expand its share of the market. Commercial banks are profit-making enterprises and as such they share with other businesses... Continue Reading
  • Type:Project
  • ID:MKT0956
  • Pages:119
  • Reference:YES
ABSTRACT This research was designed to identify the effects of market segmentation on firm’s performance (a case study of Globacom communications). Theoretically, the primary motive of a firm carrying on market segmentation exercise is to develop a better understanding of the total market place, make a rational choice of market segment that best... Continue Reading
  • Type:Project
  • ID:MKT0955
  • Pages:40
  • Reference:YES
ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading
  • Type:Project
  • ID:MKT0954
  • Pages:59
  • Reference:YES
ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. - To know whether Juhel pharmaceuticals conducts marketing research - To determine the impact of marketing research on the company’s profitability primary and secondary... Continue Reading
  • Type:Project
  • ID:MKT0953
  • Pages:55
  • Reference:YES
ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer... Continue Reading
  • Type:Project
  • ID:MKT0952
  • Pages:122
  • Reference:YES
ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading
  • Type:Project
  • ID:MKT0951
  • Pages:50
  • Reference:YES
ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading
  • Type:Project
  • ID:MKT0950
  • Pages:50
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading
  • Type:Project
  • ID:MKT0949
  • Pages:80
  • Reference:YES
INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
  • Type:Project
  • ID:MKT0948
  • Pages:59
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading
  • Type:Project
  • ID:MKT0947
  • Pages:80
  • Reference:YES
INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
  • Type:Project
  • ID:MKT0946
  • Pages:59
  • Reference:YES
INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading
  • Type:Project
  • ID:MKT0945
  • Pages:97
  • Reference:YES