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Marketing Project Topics with Materials:

(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by 'Marketing Communications on consumer... Continue Reading
  • Type:Project
  • ID:MKT0639
  • Pages:101
  • Chapters:5
(A STUDY OF JUMIA ONLINE STORES IN LAGOS) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade... Continue Reading
  • Type:Project
  • ID:MKT0638
  • Pages:87
  • Chapters:5
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on... Continue Reading
  • Type:Project
  • ID:MKT0637
  • Pages:65
  • Chapters:5
(A STUDY OF CADBURY NIGERIA  PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration... Continue Reading
  • Type:Project
  • ID:MKT0636
  • Pages:71
  • Chapters:5
(CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC) CHAPTER ONE INTRODUCTION 1.0     BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it... Continue Reading
  • Type:Project
  • ID:MKT0635
  • Pages:64
  • Chapters:5
(A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS) ABSTR AC T Trainin g a nd Development a s a to ol fo r enhan c in g emplo ye e s ' perf o r m a nc e , wa s u n d e rtak e n to f i nd out if the Training and Development h... Continue Reading
  • Type:Project
  • ID:MKT0634
  • Pages:47
  • Chapters:5
(A CASE STUDY OF NIGERIAN ECONOMY) ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the study of 'whether or not',... Continue Reading
  • Type:Project
  • ID:MKT0633
  • Pages:43
  • Chapters:5
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The research work focused on 'the contribution of marketing research for new product development'. Discussing fully marketing research and new product development, its... Continue Reading
  • Type:Project
  • ID:MKT0632
  • Pages:74
  • Chapters:5
ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market's need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy... Continue Reading
  • Type:Project
  • ID:MKT0631
  • Pages:65
  • Chapters:5
Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors' product are assessed and constant adjustment is made in order to achieve competitive... Continue Reading
  • Type:Project
  • ID:MKT0630
  • Pages:65
  • Chapters:5
:                                 A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional.... Continue Reading
  • Type:Project
  • ID:MKT0629
  • Pages:75
  • Chapters:5
IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE ABSTRACT The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers... Continue Reading
  • Type:Project
  • ID:MKT0628
  • Pages:26
  • Chapters:5
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to... Continue Reading
  • Type:Project
  • ID:MKT0627
  • Pages:88
  • Chapters:5
ABSTRACT             The study was on the impact of marketing in the development of tourism in Enugu state.             The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the... Continue Reading
  • Type:Project
  • ID:MKT0626
  • Pages:96
  • Chapters:5
ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.             The consumer attitude... Continue Reading
  • Type:Project
  • ID:MKT0625
  • Pages:79
  • Chapters:5
(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT             The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.... Continue Reading
  • Type:Project
  • ID:MKT0624
  • Pages:87
  • Chapters:5
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire... Continue Reading
  • Type:Project
  • ID:MKT0623
  • Pages:86
  • Chapters:5
(A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT             The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust... Continue Reading
  • Type:Project
  • ID:MKT0622
  • Pages:103
  • Chapters:5
(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.         The study seeks to find out how product positioning helps the firms in achieving greater part of... Continue Reading
  • Type:Project
  • ID:MKT0621
  • Pages:72
  • Chapters:5
(A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public... Continue Reading
  • Type:Project
  • ID:MKT0620
  • Pages:84
  • Chapters:5
(A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the... Continue Reading
  • Type:Project
  • ID:MKT0619
  • Pages:86
  • Chapters:5
(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT             This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the... Continue Reading
  • Type:Project
  • ID:MKT0618
  • Pages:94
  • Chapters:5
ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis.  A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the... Continue Reading
  • Type:Project
  • ID:MKT0617
  • Pages:109
  • Chapters:5
(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE) ABSTRACT             The purpose of this project is to examine the impacts of self service on the performance of supermarkets.             The study is divided into five chapters. In chapter one the... Continue Reading
  • Type:Project
  • ID:MKT0616
  • Pages:86
  • Chapters:5
(A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
  • Type:Project
  • ID:MKT0615
  • Pages:116
  • Chapters:5