CONSUMER RELATIONSHIP MANAGEMENT AND LONGTERM SURVIVAL OF A FIRM: A CASE STUDY OF CHANIA FLOUR MILLS THIKA- KENYA


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In today's highly competitive environment business needs to better understand their customers their customers who are the most profitable, and how to best retain those customers. This understanding through important channels which one is CRM. CRM helps companies make sense of customer needs and helps the companies manage these relationships more intelligently and help predict the future. Such knowledge provides a crucial competitive differentiation for companies to gain market share and reduce operational cost with retaining their customers.

On the other hand the generally accepted purpose of CRM is to enable the organization to better serve its customers through the introduction of reliable processes and for interaction with those customers.
CONSUMER RELATIONSHIP MANAGEMENT AND LONGTERM SURVIVAL OF A FIRM: A CASE STUDY OF CHANIA FLOUR MILLS THIKA- KENYA
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM5272
    Fee ₦5,000 ($14)
    No of Pages 48 Pages
    Format Microsoft Word

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