Most Relevant Marketing Project Topics and Materials

Showing 1 - 25 of 1,357

1) IMPACT OF MARKETING RESEARCH IN SMALL SCALE COMPANY (CASE STUDY OF BIANCA COSMETICS, ENUGU)

ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s... Continue Reading

2) EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY IN ENUGU METROPOLIS (A CASE STUDY OF CHOKI LABORATORY)

ABSTRACT This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company.  To determine the promotional strategy of... Continue Reading

3) THE IMPACT OF SALES PROMOTION ON THE SALES OF SOFT DRINKS IN NIGERIA

(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading

4) AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANIZATION

AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION Abstract This study is on an assessment of the marketing segmentation on production planning in organization. The total population for the study is 200 staff of Dangote group of company, Lagos. The researcher used questionnaires as the instrument for the data... Continue Reading

5) THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives were: To know what market segmentation and positioning is al about as it involves the company under... Continue Reading

6) THE EFFECT OF BRANDING ON PRODUCT MARKETING (A CASE STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.... Continue Reading

7) EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS (A CASE STUDY OF ROYALUX BY HARDIS AND DROMADES LIMITED IN ENUGU STATE)

ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and... Continue Reading

8) THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS

(A STUDY OF ENUGU METROPOLIS) ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of... Continue Reading

9) THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION

ABSTRACT This project work is focused on impact of new product development on the performances of an organization, “A case study of Nigeria breweries Abiastate . The objective of this study is to determine the important of product research on organizational performances.... Continue Reading

10) THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS

THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading
  • Type:Project
  • ID:MKT0041
  • Pages:100

11) THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR PROFITABILITY: A CASE STUDY OF COCA-COLA NIGERIA PLC

ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general... Continue Reading

12) IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY

ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty... Continue Reading

13) THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading

14) THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY.

THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading
  • Type:Project
  • ID:MKT0093
  • Pages:116

15) EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA

SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading
  • Type:Project
  • ID:MKT0026
  • Pages:113

16) THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

(A CASE STUDY OF PZ CUSSON NIGERIA PLC, ABA) ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505... Continue Reading

17) THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND

(A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU) ABSTRACT This research work focused on “The effectiveness of marketing communication mix in creating awareness of a brand. (A case study of unilever Nigeria plc operating in Enugu metropolis). The study have the... Continue Reading

18) SERVICE QUALITY - A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU.

SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards... Continue Reading

19) THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE

THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in... Continue Reading
  • Type:Project
  • ID:MKT0136
  • Pages:133

20) EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NESTLE NIGERIA PLC)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone... Continue Reading

21) THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIALPRODUCTS IN ENUGU METROPOLIS

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTs IN ENUGU METROPOLIS (A STUDY OF EMENITE NIGERIA PLC) ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the... Continue Reading

22) THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading

23) EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social... Continue Reading

24) A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT

A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed... Continue Reading

25) THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR

(A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s... Continue Reading
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