ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the... Continue Reading
ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to... Continue Reading
ABTRACT Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary. This work was born as a result of concern the dwindling nature of communication in the developing countries, bedeviled by problems of both... Continue Reading
INTRODUCTION This study was prompted by the prevailing circumstances surrounding the contemporary Nigerians concerning language and communication (broadcasting) broadcasting media since. Its inception has been serving as a means of communication through which an individual shares in the world around him and beyond his immediate environment. By... Continue Reading
ABSTRACT The new media have offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of Study The world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology. One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and,... Continue Reading
ABSTRACT This research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media... Continue Reading
ABSTRACT This research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media... Continue Reading
Abstracts Due to technological advancement in communication, the world we are in today has shriveled into one big neighborhood where the lives of the people have become so enmeshed that every nation now forms part of the day to day reality of every other nation. Technology advancement in communication has brought about... Continue Reading
ABSTRACT This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company. The objectives of which the study was carried out are to FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the... Continue Reading
ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of... Continue Reading
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The media as the watchdog of the society aluminates its light on the society not forgetting its responsibility of entertainment, information and educating its audience as to keep them abreast of the dynamism of the world, condemning the ills of the government and the governed, all geared towards a better... Continue Reading
ABSTRACT Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause. However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities. It is an irony that... Continue Reading
ABSTRACT The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet... Continue Reading
ABSTRACT The study examined the Role of Mass Media on HIV and AIDS campaign. As a survey research, a sample of 300 people was taken from Yenagoa Metropolis. The sampling procedure was by the simple random sampling techniques. The instrument used to collect data was a questionnaire while data collected were analyzed using percentage. The findings... Continue Reading
ABSTRACT This research work is a very crucial study for the Access Bank Plc. The study was motivated by the necessity to establish what constitute motivational instrument in the organization and the extent of their application. Sources of data includes, primary and secondary data in which both relevant official and non official materials and... Continue Reading
INTRODUCTION Cooperative member training, workshop and conference in an essential part of any cooperative society to ensure the sustainability and development of such society in a more competitive economy like ours. Onoh F.A (2007), the importance of cooperative education cannot over emphasize. He wrote “a Swedish cooperative expert Mr. Sterner... Continue Reading
ABSTRACT This Project examines Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of... Continue Reading
ABSTRACT Fiber optic communication systems have revolutionized the telecommunications industry, because it is used for faster transmitting of telephone signals, internet communication and cable television signal due to such lower attenuation and interference. The optical fibers are buried deep in the ground (1.2-1.5 meters) away from human... Continue Reading
Abstract This study investigated how farmers in Southwest Nigeria use mobile phones for agribusiness, the benefits of the use of mobile phones, and the challenges farmers face using the device. Driven by theory of information and communication technology for development, this study adopted survey and focus group discussion (FGD) methods.... Continue Reading
If press has freedom of carrying out their duties, they have to be honest too. Freedom of the press or freedom of the media is the principle that communicates and express through various mediums, including printed and electronic media , especially published materials , should be considered a right to be exercised freely. Such freedom implies the... Continue Reading
If press has freedom of carrying out their duties, they have to be honest too. Freedom of the press or freedom of the media is the principle that communicates and express through various mediums, including printed and electronic media , especially published materials , should be considered a right to be exercised freely. Such freedom implies the... Continue Reading
INTRODUCTION 1.1 THE EVOLUTION OF MANAGEMENT INFORMATION CONCEPT For as long as men store to accomplish task, make decision about scares resources in uncertain situations management will continue to need information. In this managerial world of increasing uncertainty due to rapid change, information becomes the key to management effectiveness.... Continue Reading
ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading